The power of automation is that it is part of a system.

As Dan Heath shares in his book Upstream: “Every system is perfectly designed to get the results it gets.” Set up a system once. Then benefit from your system over and over again as it works for you around the clock.

In this article, we’ll discuss four tasks you won’t have to worry about manually doing by using an event registration tool.

1. Collect info from event attendees with a registration form

An event registration form helps you gather details about an attendee. It can be as simple as a name and email address. Or you can ask for other information to get a better understanding of who will be attending.

Think for a moment about a past event where you collected registrations by paper. Does this sound familiar?

– Managing a growing stack of papers.

– Using an Excel spreadsheet to track who has registered and paid.

– Endlessly checking in with attendees who haven’t finished their registrations.

– Several trips to the local bank to deposit checks.

– Manually sending out emails to remind attendees about the event.

The experience above takes up a lot of your valuable time and can be a huge hassle. Fortunately, there is a better way than an archaic process with paper registrations.

You invest a small amount of time upfront in setting up an event registration form once. Then the form collects details for you until your event sells out. Even better, you can continue to benefit from the registration form by using it for other events in the future.

Receive event payments with credit cards

Once you have attendee details, then you need a way to receive a payment. Sure, you could receive payments by check. However, is it a really good use of time?

An attendee has to write out a check. Then they need to mail it to your organization or deliver it in person ahead of the event.

As an event organizer, you are responsible for one or more of the following tasks:

– Follow up with attendees who haven’t paid.

– Deposit checks at the bank.

– Mark attendees as paid to confirm their attendance.

Here is where accepting card payments can save you more time. An event registration tool can process a payment online, automatically mark registrations as paid, and automate several other tasks for you. That frees up time for you to spend on other areas of your event.

3. Send an event registration confirmation email

A confirmation email lets an attendee know that they are confirmed for an upcoming event. However, it also reminds the attendee about some crucial details:

✓ Date and time of the event

✓ Event venue or location

An event registration tool can also let you customize the email to include details that are helpful for your event. Here are a few ideas for different types of events:

– Car show → Let guests know where to park when they arrive.

– Seminar → Send students materials in advance so they can prepare.

– Virtual workshop → Send attendees a virtual meeting link, so they have it ahead of time.

– Church service → Remind church members about safety protocols.

– Golf outing fundraiser → Let players know where to check-in once they arrive.

4. Know who is attending with an event registration report

A registration report for an event gathers the details collected from attendees and presents them into a downloadable document. Having those details organized in one place saves you time. You can create a report quickly in under a couple of minutes vs. trying to sort through a ton of paper registrations which can be overwhelming. 

Plus, you can share a copy of the event registration report with team members that are helping to make your event a success.

Whether you are planning a marketing conference, teaching students a gardening class, or hosting an annual gala fundraising dinner, you can save time by using an event registration tool.

Four tasks that you can automate with an event registration tool are:

1. Collect info from event attendees with a registration form
2. Receive event payments with credit cards
3. Send an event registration confirmation email
4. Know who is attending with an event registration report

So rather than tracking down and following up with attendees that have started a registration, they can register from your event registration tool and be done in a few minutes. Then you can run a report to see who is attending so you are ready for check-in.

Remember that it’s part of human nature to take part in experiences. In the words of the author and human connection researcher, Brene Brown: “Connection is why we’re here. We are hardwired to connect with others.” Organize an exciting event for your attendees and help them feel connected again.

Do you want to learn more about setting up an event registration tool that your attendee will find easy to use?

Event Espresso has created an ultimate guide that covers the four essential parts of an event registration system. Check out Event Espresso’s event registration guide to jumpstart your next event today!

The post Automate These Four Tasks with an Event Registration Tool and Save Time appeared first on Web Updates Daily.

In this article, we will explore the factors and elements that cannot be missing in an eCommerce store to strengthen the link with visitors and turn them into repeat customers. This last concept is especially important and we will consider it for the analysis.

The elements will be listed below according to the level of relevance:

Web analytics:

There is no perfect recipe to sell since the factors that come into play are beyond our control. In any case, obtaining as much information as possible is essential in order to correct on the fly and achieve progressively better results.

Data analytics tools allow you to incorporate the information you need to make your customers want to buy from your store again. In this way you can avoid the convergence in sales that imposes a limit to you to sell.

Security:

At this point it is important to take as many measures as possible and that these actions are published on your site to clear any doubts. Although cybersecurity is practically an art, it is necessary that you use all the resources at your disposal to protect the personal and financial information of your clients.

The list of computer security resources includes, but is not limited to:

Safe browsing: This is the SSL / TLS security certificate. It allows browsing through the secure browsing protocol (HTTPS). In this way we prevent sensitive data (such as credit card data) from falling into unauthorized hands.

Sensitive data storage: Avoid saving sensitive user information to minimize the impact of a data leak.

Reliable service: Many technical aspects of security are beyond our control, so hiring a reliable web hosting service is one way to ensure that the provider pays attention to every aspect of security.

Fluid contact:

While the dream of every online marketer is for technology to take care of selling for us, this is not 100% feasible. The technology that makes the web possible gives us a resource to expand the market that our products reach, but it is a practice with many actors involved and many things can get out of control. That’s where you should be to check that everything is going according to plan.

The only way to achieve this is through fluid contact with the visitor or customer, so you can incorporate a chat system or a professional email address to enable this possibility.

Design:

A correct design will allow the user to interact with the website and be able to obtain the information they need quickly and legibly. If you fail in this aspect, the user is not likely to become a client, since they will have left your website having lost a sales opportunity.

There are many tools that you can use to create eCommerce sites with the required design. There are CMS systems dedicated to online sales such as Prestashop, Opencart, and Woocommerce, with which you can use predefined templates so as not to err in the key design factors while sacrificing the authenticity that a personalized design gives you.

Some other tools allow you to create a design according to your tastes and type of business, for example, the creators of sites with e-commerce functions and other drag-and-drop systems, which do not require technical knowledge of programming or web layout.

Proper Content:

Selling requires a good strategy and presentation of the product. For this it is important that you highlight the characteristics of this and that you have the most complete information possible. The photos from various angles and ways of use are important to convince the visitor that is what you are looking for.

All these elements contribute to central concepts that are directly related to the success of your store. You can use it as a direct reference to measure the potential of your business.

Recurrence: To prevent your site’s sales from converging to a limited number, it’s best to try to get customers to buy on a recurring basis. This avoids the constant overstraining to attract new clients, which eventually runs out.

Trust:  The client must give his money with the assurance that it will arrive a few days later. The confidence generated by each element and step in the purchase process is essential for the buyer to be encouraged, otherwise you will be losing a huge sales volume.

Optimization:  Never neglect SEO practices. It is here that true competition practices become visible. Remember that a site that is not easily found does not exist for practical purposes.

By keeping these concepts in mind and dedicating yourself to the continuous improvement of your business, you will have a successful sales site. Also, if you implement a novel sales model, you could be a pioneer and be on your way to becoming a sales giant like eBay and Amazon. On the internet, the sky is the limit.

The post Elements That Every eCommerce Site Should Have appeared first on Web Updates Daily.