To generate a QR code in your business, it is unnecessary to carry out a complex procedure; enter the information you need and respond to the commercial strategy, download it, and make it available to the public. An essential fact in the generation of QR codes is that once created, the information cannot be modified. However, the so-called “dynamic” QR codes do allow changing the URL and data redirects.

Also Read: What Is The QR Code?

How To Use QR Codes To Boost Your Business?

The use of QR codes must respond to objectives defined in the business strategy and the marketing plan. These codes can be given a directionality to strengthen some areas that deserve immediacy, more effectiveness, or renewal. Let’s see some ideas of how you can use QR codes to boost your business:

QR Menu

Creating a QR menu or digital letter is one way you can take advantage of the QR tool. This is a foolproof strategy for restaurants and similar businesses, including caterers and events. You can create the digital letter of your business in three simple steps and publish the code in inaccessible places so that the client can access it quickly from their phone.

Receive Payments

Another reason to use this tool in your business is that it is possible to receive payments with QR codes. In these cases, your business must be linked to an entity or company to obtain a code associated with an account that allows it to receive and issue money. For customers, it is much easier since most digital wallets have a linked QR code to make payments. The customer would only have to scan your code from their phone for the amount to be made.

Create Polls or Contests

QR codes can also be used to develop temporary activities related to the promotion of products and services. In addition, these types of actions work very well to give the QR another utility: collecting customer data for market studies.

Access To The Local WiFi

Clients usually value positively the places where they can connect to the internet. In many cases, they can access offers and gifts that can be exchanged using a visible QR code on the prize received.

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And Why Use This QR Code

As we now know, it has revolutionized the world of digital marketing. But why?

Because It Allows Creating Hype Between Buyer And Product.

The potential customer can now be a participant in the purchase process in a different way. The code is placed next to a short description (or not) of the product that they are going to find, and it is the customer who, intrigued, decides to see for himself what we are offering.

Because It Is Very Easy To Scan.

Smartphones already include an option dedicated exclusively to reading QR codes. Or even using the camera itself! Therefore, anyone who has a smartphone with this option will be able to access the content of the QR code in a matter of seconds.

Because They Are Easy To Create.

Many free applications on the  Internet help us to generate our QR codes in a few steps and without giving you more information than the URL of what you want to convert into code.

Also Read: Internet Of Things (IoT) In Education Applications And Advantages

Because They Can Store Large Amounts Of Information.

This is the main difference between the traditional barcode. Although the most common thing is that a QR code refers us to website URLs, it is also used to direct attachments to emails, texts, videos, phone calls, RRSS.

Different Uses Of The QR Code

One of the biggest advantages of these codes is the variety of formats that can be used. It can be stored in the video, in text, in audio, and images. Therefore, the uses that are accustomed to giving these codes are very diverse. You can use your QR code to …

Business Cards

Adding a QR code to your business card will make you connect in a much easier way with the person you are giving it to. Why? Because you can redirect with the QR code to a page on your website where your potential client finds your best services and enters your sales funnel.

Restaurant Menu

Putting the menu of our restaurant in a QR code is a great option to avoid the customer having to wait for the waiter to bring him the menu. Also, it will lower costs and is great for reducing materials.

Also, in the COVID situation, it is a much more hygienic way, since you can make small pieces of vinyl with the QR code to place on the table that will be easy to clean with alcohol.

Ah! And you can also vary the menu whenever you want without having to change the QR code, it can even be an opportunity to digitize your business and that your customers can place their order via mobile without having to wait for the waiter.

Thank You, Card, In Your eCommerce

Being grateful to customers and reminding them that they are important to you is always very important and good for your business. Thanks to QR codes, you can make dynamic thank you cards that will encourage interaction with your customer.

For example, you can add a QR code in your eCommerce orders in which you connect with a video of the team thanking you for buying in your online store.

Connect Your Website

This is one of the most common options, and that’s because it works. Connecting your website with a QR code makes accessing it easy through any device and by placing the QR code on any support.

Build Customer Loyalty With Discount Codes

It is a great option to give more options to those clients who already trust you. Making a discount code through this option will make the customer feel cared for.

Promotional Videos Of Your Brand

The option to make videos is great for, for example, promoting your brand. This way is original and will attract attention.

Send A Form To The User

Again, it is an original, practical, and simple way of getting information to the recipient and that you can place on any medium, such as on the receipt or purchase invoice, and in this way you can carry out a satisfaction survey.

Also Read: Blockchain – How Is It Applied To Digital Marketing

How To Create A QR Code

One of the advantages that we have discussed the QR code is that it is very easy to create. Many websites help us do this and with very little information in return.

Some example of these websites is:

• QR Code Generator
• QR Code Generator
• QR Code Monkey
• QR Code.es

From these websites, you can generate the codes and configure them depending on the function you want to give them. That is if you want them to link to an email, a social network (Twitter, Instagram, Youtube), an event …

You can also generate them by downloading the free “QR Code Generator” application from Google Play.

As we can see, the possibilities that this code offers us are almost infinite, and it also allows us to innovate and keep up to date with what is becoming more common every day. It should be taken into account that not everyone knows how to use them, so ideally, next to the first QR codes you write a small guide on how to use them.

Also Read: The Basic Aspects Of The Business Digitization

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