What Is Storytelling

Storytelling is a process in which, using fictional or real narratives, an issuer manages to communicate a message to an audience. In the case of storytelling applied to marketing, this sender is the company, and the receivers are its potential customers.

The storytelling can be applied to different formats: from a story written on a blog or a newsletter, even videos or photos. On the audiovisual level, one of the most recognized storytelling is the announcement of the Christmas lottery of the year 2014-15. The owner of a bar saves the tenth prize for a loyal customer who had not been able to buy it that year. With this little story, the campaign’s slogan was clearly and emotionally expressed: “the greatest prize is sharing.”

Another example of storytelling is the ad for the IPhone 12, in which an amateur cook gets excited about cooking while following the recipe on his phone, which falls over, gets wet with milk, and is stained with flour. This story is intended to show the resistance of the telephone.

Apple is precisely one of the brands that work the most on storytelling in all channels. There are more ways to tell a story without the need to capture it directly on the video. For example, when the brand shows photos (on marquees, social networks.) taken by its customers with their mobile, in addition to telling an individual story, each ad implicitly conveys the message that anyone can take a photo or video like the one shown, thanks to the power of the smartphone.

How To Use Storytelling In Your Business

Know your audience: Study what type of person is potentially interested in your products and services. In this way, you can create a story that can answer your needs and questions.

Define your message and objective: Make sure your story has a clear message, a simple moral. For example, establish if the goal of your storytelling content is to sell a product, then try to summarize how your story manages to sell it in less than 10 words.

Establish the type of story you will tell: It can be educational content that informs about company values and tries to generate a community.

Choose how to tell the story: Storytelling can take different forms, from a corporate video to a blog post. Make sure you reach the right audience through appropriate channels (social media, online advertising.).

Advantages Of Using Storytelling In Your Business

Boost branding and make your brand more memorable: Storytelling works because storytelling works on a neural level. The human brain is prepared to connect with stories through neural associations and create links with the story and with whoever tells it. Therefore, storytelling in marketing campaigns ensures that your brand stands out from the rest and creates a bond with the people the story reaches.

Get more attention for your content: In a context of over-information and constant content consumption, the competition for users’ attention is fierce. However, through storytelling, you can achieve greater attention. A good story related to your brand makes you generate links and value for your potential customers, who will begin to pay more attention to you.

Get a true differentiation: Communicating your messages differently makes users perceive your product or service as different from the other offers on the market. Although the final message you want to communicate may be similar to that of other companies, the way you tell it is what makes the difference. To do this, make use of storytelling, finding a story that inspires your potential clients and encourages them to know more about your company.

Also Read: Automation Of Financial Processes With RPA

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Separating topic and identified with a Comma

This is one of the more complex ones to take. A topic cannot be set apart from its predicate with a comma-separated. When many objects or idiom come between topics and identified, or if there is a progression of verbs, there’s a trend to use a comma. A comma specifies a break in the words and since the topic is related to the verb-subject perform the action illustrated by the verb it is mistaken to have a split between these two fundamentals.

Using the incorrect term

Sentences that sound the equal but have various spelling and sense are traps. They are inflexible to catch when correction even if you are spell check by analysis.

Commas and Compound Sentences

This is a compound sentence. It has a main clause: He arrived belatedly and ignores the first part of the film. It also has a subordinate clause: because his van broke down. The subordinate clause starts with subsidiary conjunction.

Sentence segments

Sentence segments are imperfect sentences that don’t have one independent article. A segment may be short of a subject, an entire verb, or both. At times fragments depend on the scheduled sentence to give it sense.

Wrong or Dangling altered

A misplaced altered is a sentence, phrase, or article that is inappropriately separated from the statement it alters or describes. Words with this error can sound uncomfortable, unreasonable, or confusing. A dangling altered is a sentence or phrases that alter a word not unmistakably stated in the word. If you have a wide viewer and can facilitate them to raise their reach, after that they will give you Grammarly premium for free check for few days.

Also Read: Sales Strategies – What They Are, Types of Strategies To Sell

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