Above all, a career in fashion media is highly rewarding and helps students gain insight into the fashion industry. Wondering if it is worth doing a fashion media course?

Why fashion media courses?

In this contemporary world, everybody wants to look classy and elegant. Fashion has become an integral part of our lives and keeps us connected to each other. We often read newspapers or magazines to inculcate fashion sense from fashionistas. Thus, a fashion journalist bridges the gap between consumers and suppliers by providing information about the fashion industry.

Fashion media is not limited to journalism- fashion content writing and photojournalism. Studying fashion media courses help students gain a deep understanding of styling, photography, creative direction, image-making, moving image, events, shows and curation. Ambitious professionals enhance their skills in engaging with target audiences through creative fashion content. The programme hone skills of aspiring students by providing them transferable skills required in today’s dynamic fashion industry.

Furthermore, ambitious professionals will be working with the industry professionals upon the completion of the programme. They will be creating visual branding, professional look books, developing online marketing skills and fashion communication after completing the fashion course.

Which course is ideal for a career in fashion media?

BA (Bachelor of Arts) (Hons) Fashion Media and Promotion degree is a perfect launchpad for aspirants looking to enter the ever-changing and fast-paced fashion industry. The three-year programme helps students in finding their own fashion signature. The course also prepares students for exciting and challenging roles in the fashion industry.

The students will learn fashion content writing for magazines or newspapers and magazine styling. As the programme is industry-focused, it allows aspirants to build strong networks with industry professionals. The networking will provide students freelance opportunities in the fashion industry. Apart from these skills, students will also develop business acumen to start and grow a business in the fashion industry successfully.

Career prospects after fashion media courses

• Fashion Journalists
• Creative Directors
• Public Relation Officers
• Event Co-ordinators
• Fashion Photographers
• Fashion Stylists
• Art Directors
• Content and Social Media Managers
• Trend Forecasters

No matter in which area of the fashion industry they are working, fashion media graduates must keep themselves updated with the latest fashion trends. Additionally, they also possess deep knowledge of fashion history in order to forecast the coming trends. Notably, the primary role of a fashion media graduate is to write content related to some brands, trending styles, product or brand reviews, and fashion shows or events. Interested individuals can opt for BA (Hons) Fashion Media and Promotion program in London for better exposure and learning experience.

Also Read: Reasons to Study Fashion Communication

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As a fashion communication designer, you will facilitate and create verbal, written, and audio-visual content for a brand, label, or magazine, which will be shared with your target audiences. A degree in this discipline will equip you with a diverse set of skills such as advertising, public relations, visual merchandising, fashion journalism, photography, and much more.

Brass tacks! It is not an easy profession, but one that is both fulfilling and lucrative. Appease your creative spirit and pursue a degree in fashion communication to become any of the following professionals.

Fashion Journalist

Here is a career choice that is gaining more and more popularity with each passing day. As a fashion journalist, you can write for some of the world’s leading magazines like Harper’s Bazaar, Vogue, Elle, and several others. Since a formal degree in this field equips you with creative writing skills, you will be able to articulate information the right way.

You will also need to read up on prevalent fashion trends and do thorough research on topics that you will write about in your pieces. If you don’t want to be tied to a job, you can also become a freelance fashion journalist.

Visual Merchandiser

When you go shopping, you must have noticed how different brands have a separate identity. For instance, a Nike display will never look like an Adidas one – even though both are sports fashion brands.

A part of the credit for creating a unique brand identity goes to a visual merchandiser. Not only are they responsible for arranging displays in ways that make them look attractive, but they also stress the utility and uniqueness of specific fashion items, thus propelling purchases.

Fashion Photographer

As a trained fashion photographer, courtesy of a degree in fashion communication, you will be responsible for various photoshoots. When you start in this field, you will likely get smaller projects like catalogue shoots for e-commerce sites, but later with the right work quality and network, you can start working with big fashion houses and magazines.

If you wish to become a fashion photographer, a formal degree can help you hone your visual and aesthetic skills. Know that these two qualities can be a real game-changer within the photography sector.

Fashion and Beauty Blogger

Thanks to social media and other digital platforms, fashion blogging is starting to soar in popularity. This is a great career option for those who wish to go out on their own and make a name for themselves within the fashion world. Whether you want to give out fashion tips or become an influencer and promote brands, the choice is yours.

You can also become a fashion influencer by sharing valuable content on your blog handle and gaining a following. If you gain thousands of followers, you can also charge a significant sum for each post you put up on your page for a brand.

In the end

Apart from these career paths, there exist several others such as brand management, marketing and PR, styling for movies, shows, and events. You can pursue any of them when you study fashion communication. The bottom line is that once you have a degree in fashion com, the possibilities are endless.

So, if you don’t want to be a fashion designer but wish to be a part of the fashion industry, divert your focus towards a career in fashion communication. But, before that, make sure you have a credible degree from a renowned institution like the Pearl Academy.

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