Google Panda Content Quality

Launched in 2011, Google Panda is a filter which went through several updates before being integrated into the real-time operation of the algorithm. As Google indexed more and more pages, the firm had to find a way to clean up its index to avoid being invaded by spam. Quality then becomes an important criterion, which must be defined and considered. The main sites in Google’s sights are content farms, content aggregators (legal and illegal), forums and price comparison sites. Penalized, they experience a significant drop in attendance. While the way Google Panda works remains obscure and technical, the direction is obvious. Quality content is favored, the tags used to source the information are valued, and duplicate content is penalized. The product sheets should, therefore, not be neglected.

Google Penguin The Quality Of Net Linking

In 2012, Google launched a new filter, which will also be integrated in real-time, Google Penguin. After cleaning the content with Panda, it is the turn of the links to be screened. Netlinking is essential in an SEO strategy, provided it is relevant. Artificial and poor quality links are now penalized by Google. Unlike Panda, Penguin does not penalize an entire site, does not blocklist it, but directly targets the page concerned. Links bringing nothing to the Internet user via opaque directories, blog comments, or forum interventions are considered poor quality. A good link for Penguin adds value to the user experience. Following the same logic, Google Penguin also fights against over-optimized anchors:

Google Rankbrain Search Intentions

Launched in 2015, Google Rankbrain is now the 3rd criterion for positioning a site, after content and net linking. The goal of the algorithm is to understand the user’s search intent. It was deployed in particular to facilitate voice and conversational searches. As with the previous techniques, machine learning (or automatic learning) is at the heart of this technology. The algorithm understands the purpose of the search and not just the keywords used. The page must contain the request and valuable quality content and related sub-themes. Thus, even if it does not have precisely the key request, a page responding to the same intentions can be well-positioned. Google learns as it searches and does predictive analysis accordingly. Thus, even when the word “buy” is not searched by the user,

Google Pigeon Local SEO

Deployed in 2014 and 2015, Google Pigeon improves search results related to local queries, the most optimized pages will be highlighted. For this, registration with Google My Business is an essential asset. Free, it allows you to reference your company precisely and appear in the Google Maps results in the “local pack”, that is to say, at the top of the results page. For the algorithm to perceive the company’s seriousness, all the information present on the web must be identical. Depending on the sector of activity, registration on sites and social directories such as Yelp, the Yellow Pages or even Trip Advisor is valued by the algorithm on local referencing. Finally, let’s not forget that Google geolocates most of its users.

The post 4 Google Algorithms To Know To Boost An E-commerce Site appeared first on Web Updates Daily.

Google Alerts is a very complete functionality that allows you to monitor a specific topic. Using the tool’s filters well allows us to get the most out of it, getting very precise results on what we are interested in.

One of the aspects that we must take into account is that the alerts service can only offer as results those contents that Google indexes through its search engine. This means that if Google itself does not have a certain content “registered in its database” it cannot offer it through a Google Alerts email.

Also Read: How To Enhance The Local Positioning Of An SME

Advantages Of Google Alerts

At the beginning of this article, you may have wondered what advantages this simple service can have. In this sense, you should know that Google Alerts can not only be used to receive alerts on certain topics of interest but also that it is possible to carry out an advanced configuration to find very precise results related, for example, with positions of work, offers on certain products or monitor your brand. There are currently eight types of alerts that can be configured, depending on the information sources that are selected, so that Google will notify you with the results in your email inbox:

Everything

This is the default “basic” alert setup mode. In this option, the results of the alerts can come from Google News, specific websites, and blogs.

News

As the name suggests, these alerts are sent with the content of the first ten results within Google News related to the activated alert.

Web

This alert is sent when new web pages appear in the first twenty results of a Google search, previously configured through a “keyword”.

Blogs

Blog alerts are sent with the top ten Google blog search results within the specified period.

Video

They are sent to the user with the contents that match the search configured within Google Video.

Books

The alerts that are sent through this source make it possible to collect results on the latest news from specific authors or titles.

Forums

With this option, you can configure the reception of news about the conversation topics you want to follow.

Finance

If you want to receive news about finances, select this data source and include the appropriate terms to receive the financial information you want.

How To Configure Alerts On Google

Setting up a Google alert is a very simple process. An essential requirement for this is to have an active Google account. Once you have access to your account, the next steps to configure your custom alert are:

Create A Custom Alert

• Enter “Google Alerts”.
• Select the email address to which you want to receive Google alerts.
• In the box at the top, enter the topic you want to follow.
• To change the default settings, click on “Show options” to be able to choose between the following preferences:
• How often do you receive notifications?
• The types of websites or “sources” from which you will receive alerts.
• Language.
• The area of ​​the world from which you want to receive information.
• The number of results you want to see.
• The email account or accounts in which you want to receive the alerts.
• To finish, click on “Create alert”.

Once you have configured all the options according to your preferences, you will receive emails every time Google finds search results matching your selection.

Change An Alert In Google Alerts

• Enter “Google Alerts”.
• Click “Edit” next to an alert.
• Click “Show Options” if none appear.
• Make the configuration changes you want.
• Click on “Update Alert.”
• To change the way you receive alerts, click “Settings”> “Settings” and then select the options you want and click “Save.”

Delete An Alert In Google Alerts

• Enter “Google Alerts”.
• Click “Remove” next to the alert you want to remove.
• Another way to remove an alert is by clicking “Unsubscribe” at the bottom of an alert email.

Configure Advanced Alerts In Google Ads

To refine the results you receive in your Google alerts you must include a series of commands next to the terms included in the search field. Next, we detail the process for configuring advanced alerts in Google Alerts:

To Monitor Your Brand And That Of Your Competitors

Include the domain in the alerts field, for example: “google.in”.

With this search, you will receive all the alerts with the new websites where the indicated domain appears.

To Monitor Exact Content

Include the term in quotation marks, for example: “Mobile technical service.”

With this search, you will receive alerts about the contents that exactly match those included in the quotation marks.

To Monitor A Specific URL

Include the URL with the command “site:” in front, for example: “site: google.in”.

In this way, it is possible to receive alerts about all the updates of the indicated website.

To Exclude Terms From Your Search

Includes the operator “-”, for example: “technical service – mobile”.

With this configuration you will get alerts about technical services and those related to mobiles will be excluded.

To Search For Related Topics 

Include the operator “*” to replace the terms we want to receive in alerts, for example: “technical service to repair *”.

This way you will receive alerts with terms related to repairs for which technical service is needed.

The post Google Alerts Discover The Benefits Of This Simple Functionality appeared first on Web Updates Daily.