Fair use of RRSS can help give visibility to a company, increase brand awareness, create an audience, interact with them and attract potential customers, among many other things. The multiple benefits, they offer us, and the management of Social Networks for companies must be carried professionally and following clear objectives.

How To Focus Your Social Media Strategy:

One of the essential factors in following a business social media strategy is the return on investment (ROI), as it is one of the most profitable means.

• Set Your Goals: The main advantage of running an advertising campaign is that they allow you to be very specific, with a specific product and a specific audience.
• Investment: Investment in RRSS does not have to be high; there are times when only with organic traffic and taking care of your audience can get great benefits. Other times, investing very little in the campaigns, you also get great results and, when you have the results, you can decide whether to increase that investment or not.
• Encourage Participation: Communication with your audience can be very beneficial since you have the opinions of your customers, you generate trust, you increase your brand awareness, and you will create loyalty. Also, you will encourage them to comment on things they like or improve to increase their experience.
• Increase Customer Satisfaction: If, as companies, you establish fluid communication with your customers and commit to them, they will feel more valued and satisfied. Also, having a presence on social networks increases customer confidence since they know that there are more communication methods and can read the opinions of other users.
• Traffic To Your Website: A general approach to social media strategy is to attract followers to your website. There are times when you get traffic from potential customers that otherwise would not have reached your website. The more visibility, the more possibilities there are to increase your sales.
• Establish KPIs: To know if your strategy is paying off, and you must establish the objectives you want to achieve (KPIs). What specific action do you want to take? (attract traffic to your website, generate potential customers, create an audience, increase visibility, have more followers.). You need this goal to be as specific and achievable as possible.
• Create Your Buyer Person: Define what your ideal client would be like, their needs, their tastes, their concerns, etc. In this way, you can focus your social media strategies on their tastes and needs. You must also know what days and hours your audience is most likely to be on the platform. This will ensure that your posts are seen.
• Analyze Your Competition: See what the competition is doing on their social media profiles, study what their followers like the most and what they least and know what type of content they show to their users. Importantly, what works for them may not work for you, so know your audience and be creative.
• Original And Creative Content: Find a balance between engaging with your followers and promotional content, because if you “sell” your products too much, your followers will lose interest. On the other hand, a content that is increasingly present and generates more interest is video, use it!

Most Common Mistakes In Social Media Strategies:

It is not always easy to carry out a social media strategy, and there are many times that we fall into prevalent mistakes:

• Not Having The Profile 100% Completed: Although it may seem obvious, it is widespread that because of the rush, profiles are created without putting all the information or thinking that you have already put it on other platforms and it is not necessary to put them on this. Optimize them to the maximum with keywords and links.
• Being On All Social Networks: Does this sound like you? Not by being on all the social networks that exist will you achieve your goals. There are times when your target audience is on other RRSS, and it is impossible to get good content for each of the platforms. Therefore, it is essential to create a Social Media strategy to know which Social Networks to be on. Each one has a different objective and is directed to a different target.
• False Followers: There is a false belief, especially when you are starting with your profile that the more followers, the better and companies that pay to obtain false followers.
• Quantity Before Quality: Related to the previous point, many brands prefer to have many (real) followers without caring who they are or if they share goals with our brand. There is no use to having followers who do not interact with us. You must target your target audience and grab their attention.
• Talk Only About Your Product: No one likes selfishness, be it between personal relationships or talking about the brand. Do not focus only on talking about yourself, your products, your company and share varied content that generates interest and is not only self-promotion.
• Use Nonsense Hashtags: Hashtags are essential in our Twitter or Instagram posts, but it is essential to use them with care, and it does not make sense to put hashtags on the loose.
• Also Read: YouTube Tests The Generation Of Chapters Using Artificial Intelligence

The post The Importance Of Social Networks And Most Common Mistakes appeared first on Web Updates Daily.

Pinterest is a social network that serves as a search engine and allows you to create folders called “boards” like the corks we know in which resources, jobs are advertised … but in their online form. On these boards, you will find the “pins”, that is, images that you like the most, interest, inspire. The social network also gives you the option of following those accounts that you like the most, or specific boards, which makes it familiar to us since its use is intuitive and similar to that of other RRSS.

Why Use Pinterest As A Business Account

For starters, Pinterest is a social network that is being used more and more, especially as a search engine for inspiration. But also, many of the people who use it do so as a search engine for products to purchase. It is used to see what is there and to find information, but also to buy products. Therefore, using the business version can help you analyze your visitors, which are the posts with the most views, which ones redirect more traffic to your website …

But, also, Pinterest Business will help you position your brand on Google. And not only as a blog but also each of the pins and the boards separately. And, thanks to its advertising options, you will be able to publicize your brand in that social network to grow in it and reach more people.

How To Incorporate Pinterest Into Your Marketing Strategy

To begin with, we cannot forget that it is a social network where the most important thing is visual. Therefore, we must bear in mind that our content has to be adapted to this requirement: if we want to upload images, they must be attractive and interesting.

Pin The Images Of Your Blog

Those images that you create for your blog, in which you dedicate time and effort, can also be reused for Pinterest, so, in addition to giving them double use, you can increase traffic to your website and reach more people. You can upload, for example:

• Banners: Those banners that you have prepared already give enough information so that the reader is attracted to read more and… click. It is already on your website. Therefore, uploading them to Pinterest Business is a very good option, and also with almost no effort or time.
• Images of The Interior or Infographics or Complementary Materials: This type of material works very well on Pinterest since it mixes the visual with very useful information. This social network is, above all, visual, so it is useless to put a photo with a lot of text, but, if you want the message to also arrive, I recommend that you use the infographics that you have created or that you create new.

Pin More Elaborate Informational Images

Pinterest Business is a very good social network to put candy in their mouths and that, in this way, they want to know more and go to your website. To do this, in addition to the above options, you can give information in images about something on your website. In this way, if they want it, they will go to it and download or request it, and, again, you will get quality traffic to your website since they will already have the idea of what they want.

Upload Images Of Your eCommerce Products

This option is one of the most effective for introducing Pinterest into your marketing strategy. Since, if your eCommerce offers products, what better than reaching more people? If so, what we recommend is that you position the images that you already have made for your website as well as your products and you will get direct links to your online store.

Upload Inspiring Images Directly To Pinterest Related To Your Business

Another content option for Pinterest is uploading inspiring images. Pinterest, as we have said, in addition to serving to buy, serves for people to be inspired by those areas that interest them. If we also offer that content, we can get them interested and go to the rest of our boards. These can be created by you (in Canva, for example) or be some that you find in image banks, or that you “save” from Pinterest itself from other users’ boards.

What Should You Keep In Mind When Uploading Images To Pinterest

For everything we have discussed to affect, that is, to position itself and make your products position themselves, we must take into account many points. The SEO positioning of Pinterest is something different from the one we know from Google, so here are some tips to see what we should take into account when we want to position ourselves on Pinterest.

• Descriptive Title: This is very important since, if for example, it is a product of your website, the important thing is that the user knows what he is going to find, but also that Pinterest recognizes it. Also, the more interactions there are with your pins, the more Pinterest will consider it, and the more it will recommend your account.
• Short Explanatory Text: Again, explain what the product is, its colors, its shapes, what it is for. It can help you position your pins on Pinterest by keywords, and in this way reach more people.
• Link To The Web: This point is essential! The most important thing so that the user can reach your website is that you make it easy for them, and what better than with a direct link from the image that has interested them?
• Engage With Followers: Although giving importance to your content is essential, it is also essential that Pinterest sees that you spend time on their social network and that you interact with the rest of the users.

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