Pessimism has also increased regarding the area of ​​society, where it has gone from 43% who believed in recovery in 2020 in the first wave of the study to 32% in this second wave. In advertising, only 38% are confident of overcoming the crisis in 2020 (compared to 46% in the first wave) and there are already 4 out of 10 professionals who believe that it will be necessary to wait until 2021 to see the light.
Finally, the digital industry continues to be the sector where there is the most confidence : 55% believe that the recovery of the industry will come this year, in 2020, although a reduction of 4 points is seen with respect to the first wave (59%) .

Ecommerce, Research, and Content Marketing, the most promising disciplines

Looking to the future, there are a series of disciplines that for professionals are going to emerge from the crisis especially reinforced. The teleworking remains the most bet, given the reorganization of work patterns that have occurred during confinement, although it passes 90% in the first wave to 87%.

Regarding the previous wave, one of the areas in which the greatest increase in the importance received is seen is eCommerce: almost 70% of professionals believe that e-commerce will end the crisis very strongly. This is yet another proof of the change in purchasing habits and the digitization of the behavior of consumers during the pandemic.

On the other hand, the value of research (Research) is backed by 33% of professionals, also registering growth compared to the first wave. In the words of experts, “Given the uncertainty, we are registering an increase in confidence in research, at a time when using data to anticipate and improve decision-making is crucial.”

Finally, the third discipline in which its projection is improved after the Covid-19 crisis is Content Marketing, according to 27% of professionals. After the devastating economic impact on advertisers and the drop in advertising investment in many countries, content marketing will be reinforced and will be an option for companies to impact users again through quality content.

A future based on collaboration

Although the prospects for recovery are not very encouraging across the board, professionals agree on the need to take urgent measures, where the most valued initiatives are the granting of lines of credit to the self-employed (7.3) and the commitment of advertisers for maintaining advertising investment (7), among others.

Even so, the average score of the proposed measures falls in general, although a new one bursts into force: coordination of recovery actions with other sectors, valued at 7. Therefore, for professionals, union is strength, and they clearly demand inter-industry collaboration.

In addition, when asked what would be the first step they would take if they were Ministers of Digital Industry, the respondents have opted especially for public investment in the digital transformation of the economy, the digitization of society and education, and the declining tax in the digital industry.

Ultimately, it seems that professionals rely above all on a collaborative model and on the power of digitization as an engine for change and recovery. We will have to wait to see if the demands are met and if we indeed emerge from this crisis stronger, more united, and in a more advanced stage of digital transformation.

Also read: How Is IoT Redefining The Future Workplace?

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What is Electronic Commerce(E-commerce)?

Electronic Commerce Also known as E-commerce is a business model that involves making transactions over the Internet. The stores that sell their products online are e-commerce businesses. For example, Amazon.com is one of the most popular online stores in the E-commerce industry. In this article, you will learn about the history of electronic commerce, its statistics, platforms, most popular sites and much more.

Trends in E-Commerce in 2020

The e-commerce began in 1979 when Michael Aldrich came to use a phone line to connect your TV to your computer. While it does not resemble E-commerce as we know it today, its idea laid the groundwork for purchases without having to physically visit a store. At that time, most people did not have their own computers. Shortly after, Bill Gates and Steve Jobs popularized them for the average person and Bill Gates even said his goal was to put “a computer on every desk and in every home. ” Without computers, e-commerce would be completely different.

These are some of the trends in E-Commerce that will set the pace for retailers in 2020.

Mobile as a Device to Buy Online

Although the computer is still the favorite of Spaniards to buy online, the mobile earns market share thanks to advances in mobile payment security, as well as the convenience to buy at any time and place. According to Statista, in 2020 the mobile share in electronic commerce is expected to exceed 70%. And as for mobile applications to buy, they are also on the rise. 77% of consumers say they are looking for information and purchase through these tools, according to the report “X-rays of Transactional Apps users” by Webloyalty in collaboration with IPSOS.

Social Commerce, To Buy Without Leaving Social Networks

Influencer marketing revolutionized social networks just a few years ago. A new twist places online purchases through social channels without the need to leave user profiles. Instagram announced the launch of Instagram Checkout, which allows you to sell within the app without the user being redirected to an external website. Available to date in the United States, this functionality promises to transform a sector such as fashion, whose average expenditure per inhabitant was € 430 in 2018, according to an EAE report.

Loyalty and Online Subscriptions

Loyalty programs are one of the most common marketing techniques to increase the online sales of a business and will continue to be in 2020. The programs that most effectively loyalty to consumers are point programs, shopping clubs or purse or cashback programs, which return a minimum of 10% of the purchase made. Regular customers are 50% more likely to shop at a store and the average ticket increased by 30%, according to some studies.

Travel and Customization

The tourism sector leads to online shopping. Therefore, it is not surprising that in 2020 the trend in eCommerce applied to tourism goes through a more sustainable, ecological and social tourism, where nature is respected and climate change is taken into account. Technology will also play a fundamental role in this area with a marked trend towards personalization. Some experts point out that receiving advice on a mobile destination or, instead of a card, using the phone to enter the hotel room will soon be common realities.

Voice Commerce

Voice purchases are still booming. 2018 marked the success of voice devices, such as Amazon Alexa or Google Home, with a peak in sales during the Christmas period. Today, consumers can order food at home with the voice command or buy any other type of product, so retailers who do not want to be left behind must adapt their omnichannel strategy for these devices.

Big Data, Artificial Intelligence, and chatbots

The eCommerce generates a large amount of data, but only those companies that extract insights will be able to obtain the added value to the volume of data. The combination of the use of algorithms, machine learning, and chatbots to create conversations with users and personalized customer service will also be essential in the coming months.

Smart logistics

The use of Big Data and Artificial Intelligence applied to logistics allow knowing the stock of the goods and the situation of each product in real-time. And, based on demand, you can specify the replacement and produce in a personalized way, as well as apply smart order preparation lines according to sales estimates. As for the logistics in the final phase of eCommerce, the one known as ‘last mile’, the collection ticket offices, delivery centers or micro-warehouses in parking lots or spaces in shopping centers have trends.

Also Read: What Are Facebook Groups And What Are They For?

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