However, many businesses struggle to grow their eCommerce presence. eCommerce stores are digital marketplaces that allow businesses to sell their products directly to consumers.

According to a report from Statista, the global ecommerce market will be worth $4 trillion by 2021. This means that if your business has not yet succeeded with an eCommerce strategy, you might be missing out on a lot of action.

Fortunately, eCommerce has never been easier than it is today, thanks to platforms like Shopify, BigCommerce, and Amazon.

If you’re still trying to figure out how to grow your business in the digital front, read on for helpful eCommerce advice that will take your company to the next level.

Set Achievable Goals

First and foremost, you’ll need to set measurable and achievable goals for your eCommerce strategy. Without goals, you’ll have no way to measure your success — or lack thereof.

Before setting goals, you’ll need to understand the type of customers you want to target. Next, you’ll want to understand which channels will help you reach those customers. Last, you’ll need to set a time frame for achieving these goals.

Understand Your Audience

eCommerce is all about the customer experience. In order to create an amazing user experience that keeps your customers coming back, you’ll need to understand the needs of each customer segment.

For example, if you’re selling a product to a younger customer, you’ll want to keep the design and messaging lighthearted. If you’re selling to an older customer, you’ll want to keep the design and messaging more conservative.

You can use data to understand your customer base by taking advantage of tools such as Google Trends, Google Analytics, and Amazon’s Customer Feedback. These tools will provide you with detailed metrics about your audience to help you better understand your consumer base.

Don’t Ignore SEO

While it’s true that users will find you through organic search results and paid advertisements, a lot of customers will find your products through direct navigation. To make sure your products are easy to find, you’ll want to optimize your navigation and product pages for SEO.

SEO includes several different techniques that can help your products to rank higher in search engines like Google and Bing. This will give you more traffic and more conversions.

You can use tools like Google Keyword Planner, SEO Book, and SEO for Shopify to optimize your eCommerce shop for SEO.

Don’t Be Afraid To Experiment

eCommerce is a volatile industry that is constantly changing. To keep up with the latest trends and best practices, you’ll need to keep experimenting with new strategies. For example, you might want to experiment with paid advertisements on social media. Make sure you assess what’s working and what’s not to make sure you’re not wasting money.

Summing It Up

Whether you’re new to e-commerce or have been selling online for a while now, it can be tricky to stay on top of things. Competition is fiercer than ever and shoppers are becoming increasingly savvy when it comes to buying online.

So, if you want your business to stay ahead of the game, you simply have to put a lot of weight behind your eCommerce efforts.

Whether you have one or several completed products ready for sale, the pointers listed above will help get your company moving in the right direction.

Also Read: The Future Of The eCommerce

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If you are considering setting up a business, then you might want to do so online. This can be a much better option for people doing this for the first time. You don’t have to worry about facility and rental costs. As well as this, you are free to work on your business from home at any time. If this sounds like something that appeals to you, then you might want to consider some of the following pieces of advice.

Getting the Right Staff

First of all, you need to make sure that you have the right staff in order to make your online business a success. You are going to want people who are fully qualified for the role that you are looking for them to fill. For example, if you need someone to deal with customer queries, some relevant experience should be a requirement. You will also want your staff members to be tech-savvy. If they are not, then they will likely struggle considerably with working online and being a part of a digital business. Finally, make sure they have good communication skills. Although this is something every business values, it is even more essential for an online business. It can often be difficult to communicate online, so ensuring that you are clear and easy to work with is key.

Physical Branding

Just because your business is entirely online doesn’t mean your branding and marketing has to be too. Using some physical branding can really help to get more eyes to your site. For example, posters advertising your brand could be a good idea. If you are looking for something more casual, then you can use the likes of branding merchandise. Sites such as anthembranding.com can provide you with the service you need for this branding.

Using Social Media

Using social media is essential for any business. However, as an online company, you are going to need to use it as much as possible. This is because you can use posts and accounts to direct consumers to your business site. As well as this, you can use the social media accounts to provide updates about your business and gain a following. The more people who are following your social media accounts, the more that will be directed to your site.

Also Read: Video Analytics What The Eye Does Not See

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For some businesses, this transition can be overwhelming. The internet is such a vast place. Digital marketing tactics change practically overnight, and if you aren’t confident in your abilities, navigating the industry can be scary. However, it’s important to remember that underneath it all, there are some basics of advertising that remain the same no matter what strategy you implement. Mastering these fundamentals gives you a solid and reliable foundation to start your company’s online marketing, proving that even the internet can be predictable sometimes.  

To get you started, we’ve spelled out the basics so you can begin your digital marketing journey on the right foot.  

Search Engine Optimization 

SEO is the bread and butter of digital marketing. This process involves researching commonly searched keywords and integrating them within your website content. By doing this, you are showing Google that you have the information that your customers are looking for. Remember, no matter how intelligent Google becomes, it still isn’t fully interpretive. This means that it is simply matching up the keywords that users type with keywords in websites. The more keyword matches, the more Google thinks that your site is the right one for the user. 

It is important to note that simply throwing keywords into the mix is not going to help. You need to work the keywords into high quality content for your site to achieve the desired effect. 

Social Media Marketing 

Social media is one of the most powerful tools available to a digital marketer. The size of the audiences on these platforms is unparalleled, as most people use the sites at least once per day. Engaging with audiences is easier than ever through comments, stories, and shares, and it’s easy to target certain demographics if you wish to do so.
Social media is also an incredible way to level the playing field. Small and large businesses alike can create successful social media campaigns that bring in new customers. Ads are as affordable as you need them to be, and with the right attention you can create a truly unique brand without the resources of a large corporation.

Pay-Per-Click 

PPC has become a key tool in building a digital marketing campaign. Though it cannot stand alone forever, it helps new marketing campaigns get off the ground. Ads can build engagement, which then feeds into the efficacy of SEO. You have likely seen PPC ads at the top of Google results – they say “ad” next to them and automatically appear at the top of the search results. 

These can be used to boost brand visibility, advertise a sale or special occasion, or remain competitive during busy times of the year.

Mobile Marketing 

Mobile strategies are an especially smart way to begin your marketing journey. About 63% of people use a mobile device for their Google searches. Depending on your business, your clientele may even use mobile searches more often. Optimizing for mobile has a great potential for attracting customers.

You must ensure that your website has a mobile version that’s easy to maneuver and that you optimize SEO for Google maps. Including location-based keywords such as “near me” and “in [home city]” can really help to land mobile search hits.  

Put In the Work 

Digital marketing can be daunting, but the results are almost always impressive. Businesses that wish to thrive and grow in modern markets must participate in the digital world, but this also provides the unique opportunity for national and international growth. If you are willing to take these fundamentals and continue to grow your knowledge, you can have your business’s digital marketing campaign running in no time. 

Also Read: The Trends And Strategies Of Digital Marketing In 2021

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The Advantages Of Big Data Marketing For Companies

Technology is part of our lives. Companies use a large number of valuable tools to streamline work and measure their results. If a corporate gift affects the brand’s presence,  Big Data Marketing is an online strategy that takes advantage of all the information to answer customers’ purchasing preferences.

In this sense, it should be noted that all the techniques, tools, and technology that are used to process information in large volumes of data in real-time are used. This allows you to analyze important aspects of a user’s behavior to increase sales. These are the  main advantages:

Results Are Measured

This technology anticipates, measures, and evaluates the strategies that are being developed to determine if they are being carried out correctly. If not, you would have to opt for improvements.

Help Understand Customers

One of the significant advantages it offers is the analysis of customer behavior to plan an appropriate strategy. The possibility of knowing what determines your purchase decision or interacting with the brand is beneficial to achieve the objectives.

Forecasts On Risks And Opportunities

All the information that is collected is beneficial to know the direct competition. This results in a company being able to study new market opportunities and avoid unnecessary risks.

Avoid Loss Of Customers In The Web Portal

This option also helps to detect customer abandonments and losses on the website, so this aspect will have to be strengthened when observed that a user leaves a page or does not request information about the products. In summary, companies must use offline and online marketing strategies to improve their positioning in the market and reinforce their image to retain and attract new customers.

Also Read: Database Marketing: What Is It And How To Do?

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Market Study is a research process to calculate the result of business activity through the opinion of customers and competitors. It can be applied to start a business or reposition itself in the market.

The objective of the market study is to know the sector in the short term and in the future to anticipate competition, achieving better management with suppliers, identifying changes to be more competitive. On the other hand, it is essential to know the profile and behavior of the target customer, segmenting the market to achieve a good value proposition.

How To Do A Market Study

Having seen what the study is, check how to do it step by step to apply it to your business.

Market Analysis Structure Initially, define a working method to do it:

• Study Objective: Problems to be solved, creation of a new business, …
• Information Sources: You must know how you will get documentation to do the study.
• Data Treatment And Analysis Process: What tools or techniques will you use to quantify the information.
• Study Report: Decide how to gather the data obtained and conclusions of the analysis.

Collect Information

You must document yourself to take advantage of the information about your sector, you can help yourself to:

• Fairs And Events: Find out about the events related to your activity and participate to get information and opinions from people who have more experience developing your activity
• Specialized Magazines: They are usually published by organizations and associations. It would be a good idea to subscribe to know the news and trends.
• Internet: Research to get statistics, reports, and articles about your sector. You can take advantage of the websites of official organizations, chambers of commerce, or associations. On the other hand, visit your competitors to assess their business model, offers, prices, products or services, and communication.
• Business Information: If your business is active, gather information to compare it with the analysis of the sector, sales, accounting, production, advertising, human resources.
• Also Read: How Is Electronic Commerce OR Ecommerce Evolving

Direct Observation

In the case of deciding to create a physical store, assess the environment and competition:

• Analyze The Area: Before renting or buying your premises, visit the area at different times of the day to quantify the people who pass by, dividing them by age, and socioeconomic characteristics.
• Get to Know Your Competition: Visit the premises to find out what customers are like and how they act, checking the buying trends.
• Study Your Business: Contact your customers to get their opinion about the service or products, trying to improve it, comparing it with the competition.

Take Surveys And Interviews

Know in-depth the profile of your potential client to know the opinion about the service or product, purchase intention, and consumption variables. When you have gathered information, you can create your buyer persona to position them in your business model. You can document yourself by:

• Surveys: It is a suitable method to collect information, it carries out surveys to have data, although they will not be very reliable if you do not have one or two hundred. If you find it difficult, you can do them online or hire a specialized company.
• Interviews: Prepare a short script so you don’t forget anything, contact clients or experts to get information. Try doing five to get mixed opinions.
• Discussion Group: In this case, gather a group of clients and present your business idea to assess it, paying attention to their reactions, concluding.

Also Read: How To Optimize Your Customer Relationship

Rate Your Competition

It is essential to get business opportunities and check market trends. In this way, you will broaden your objectives, avoiding the mistakes of competitors.

To obtain the information you can visit businesses and see their web pages or social networks. Identify the leaders of the sector to analyze their weaknesses and strengths, in addition to locating their activity: city area, province, countries, or online marketing.

Develop The SWOT Analysis

Having collected information from the sector, potential customers, and competition, you must conclude to assess your business. For this reason, it will be perfect to create a SWOT analysis, analyzing the opportunities, threats, weaknesses, and strengths of your project to compare it with the competition, quantifying the viability of your business.

Define Your Buyer Persona

Create a representation of your ideal customer, called a buyer persona. You can make several, depending on your profile, dividing them according to their characteristics. You will have the possibility of adapting your service or products to the buyers’ profiles to satisfy their needs, showing you are more agile and competitive in your sector.

Market Study Benefits

It will help you make decisions, improving your services or products, finding opportunities to achieve your goals:

• Know The Competition: Positioning, products, prices, target audience, and their differentiating characteristics.
• Understand Your Clients: To assess their needs adapted to their economic capacity, knowing their opinions.
• Discover The Sector: Analyzing the environment.
• Discard New Services And Products: Avoiding failures. 

Also Read: Top Metrics to Monitor your Mobile Marketing Strategy

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