1. First Aid

The built-in Disk Utility app on macOS comes with a first-aid function. It easily diagnoses errors in the formatted directories and repairs any software errors. The feature can detect if the hard drive is going bad and you need to replace it.
Run the Disk Utility App. In the upper-left corner of the app, you will see the names of the partitions and volumes on your laptop. Click on the partition you want to run the first aid on and follow the prompts. Just wait for a second and let the magic happen!

2. Use the Sleep Mode

Another simple yet useful feature that can help maintain your MacBook’s optimal performance is the sleep mode. With this feature, you can set a time that will put your laptop to sleep after a certain period of time.

This conserves battery life, keeps your laptop from overheating, and prevents performance issues. You can set the MacBook sleep timer by going to ‘System Preferences’ and then ‘Energy Saver’. Adjust the settings as per your requirement.

3. Manage Your Storage

If you have a lot of data on your hard disk, it will slow your PC down. Lucky for you, MacOS comes with a built-in Storage Management application. It helps you free up space on your hard drive and give your laptop breathing room.

Launch the Storage Management app. You will see four options:

1. Store Data in iCloud
2. Optimize Storage
3. Empty Trash Automatically
4. Reduce Clutter

You can store files, photos, and messages that you don’t need regularly in iCloud. With the second option, you allow your laptop to offload particular media and files. You can set a timer on your trash, after which it will automatically delete anything that is in it.

If you click on the ‘Reduce Clutter’ option, you will see a list of large files, old downloads, and unsupported files that you can delete.

4. Close Apps, Not Minimize

You never know whether an application is actually closed or is just off the screen and running in the background. Simply clicking the red x doesn’t close the application, and it keeps eating away at your resources.
Take a look at your dock. Every application that has a dot below it is actually an open application, even if it doesn’t have an active window. When you are finished using an application, quit it by pressing Comd + Q. You can also click on the app in the dock and select ‘Quit’. If the app you are using is pinned to the dock, you will see that the dot beneath it disappears. If it is not pinned, the icon will disappear entirely.

5. Clear Your Cache

PCs create temporary caches for several reasons, from remembering your browsing history to creating temporary backups of files you are working on. Over time, the cache files become huge and slow down your computer. You can clear the cache for each app individually or the entire cache.
Go to the Finder and select ‘Go’. Click on ‘Go to Folder’ and type ‘~/Library/Caches/’ and click Go. You will see a directory that contains all the caches. You can delete old cache, ones that are from apps you don’t use anymore, or anything else you think is not vital.

Final Word

Keeping your MacBook in optimal condition requires regular care and attention. By following these essential maintenance tips, you can keep your MacBook running smoothly for years to come – whether you’re using it for work or entertainment!

Also Read: Top Reasons Why Your Macbook’s Browser Performance is Slow

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Active Users

One of the primary data we must know about our application is the number of active users daily, weekly, and monthly. Thus, we can determine the frequency with which individuals use the application, possibly knowing the trend over time. Consequently, if we observe a decrease in this indicator during the last months, we could determine that the app is no longer attractive or useful for the people who downloaded it, making it vital to introduce changes and implement new functionalities.

Average Session Duration

Average session duration refers to the average time users spend inside the app. In this way, the higher the figure, the greater the person’s involvement and commitment to our platform, showing that they have exceeded their expectations. However, the type of application to be studied must be taken into account here since it is impossible to compare the minutes an individual will spend in an application to consult the time spent in an app to make purchases, for example. This metric can also inform us of failures in the tool since if we observe that many users enter and exit the application in a matter of seconds, it may be due to a problem in the app or even usability defects.

Retention Rate

Regarding the retention rate, we must determine that its function is based on discovering the percentage of users who return to use the app after downloading and accessing it for the first time. Therefore, it allows us to qualify the user experience and identify if it has the necessary properties to capture the public’s interest. Having good results in this indicator shows us that we are competitive in the market and that the functionalities of our platform satisfy the needs of individuals.

Number Of Downloads And Uninstalls

Undoubtedly, the number of downloads our app achieves also allows us to identify if we are fulfilling our goals and purposes. For this reason, if we observe reduced installations, we should consider carrying out ASO positioning actions to stand out within the application stores. Likewise, the number of uninstallations is increasing, which warns us that the tool is not adding value to individuals. It is appropriate to carry out an update to incorporate new functionalities or modify the platform’s design.

Events Held

Another of the metrics that we must consider to analyze the performance of our application lies in the events carried out. Thus, we discover the actions that users carry out within the app. For our brand, we may be interested in the individual clicking on a button, downloading a certain document, or viewing a video, so we have to carry out strategies to encourage these actions.

Lifetime Value

Finally, to know the most important metrics of mobile applications, we should not forget to mention the relevance of the Lifetime Value. This indicative marks the user’s value for our application, determining the total income they will generate during their relationship with the app. Therefore, we can know the profile of the individual that will be more profitable for us, directing our platform to meet their tastes and interests. As has been observed throughout the article, it is essential to periodically analyze the metrics of our application since this action will allow us to know if we are developing the appropriate actions to achieve our objective or if, on the contrary, we have to design a new plan.

Also Read: Mobile Applications To Be Closer To Your Customers

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The security of knowledge within the cloud may be a vital issue for suppliers and customers because the migration of experience to cloud environments has become a liability for the cybersecurity of organizations. But, as protection mechanisms are increased, factors have introduced that hamper and make access to data costlier by customers. Therefore the industry is functioning to supply new solutions that convince providers and users.

Following this path, an outsized team of researchers from various universities has developed a replacement security scheme for a more efficient and secure Mobile Cloud Storage (MCS). This work, published in IEEE Transactions on Dependable and Secure Computing, propose a replacement thanks to improving the efficiency and security of knowledge, simultaneously protecting the privacy and confidentiality of experience, and that specializes in patterns of access to information.

Precisely, their proposal is predicated on an unconscious selection and update (OSU) protocol because of the basis for the mobile cloud storage scheme. This protocol is predicated on additive homomorphic encryption by constant encryption layers, and consistent with its creators it allows the client to unconsciously retrieve an encrypted data item from the cloud and update it with a replacement value through the generation of a little encrypted vector. They claim that this considerably reduces the computation that has got to be performed on the client-side, and also the overheads of communication with cloud environments, which is one among the foremost costly drivers of cloud storage within the future.

In their work, they explain that this approach has valuable properties, like a more granular arrangement, a lightening of customer workload, and fewer communication overhead with cloud environments. For this reason, they consider that this technology is ideal for mobile cloud storage and, additionally, they make sure that it’s more resistant against specific attacks aimed toward cloud services. Supported their testing, their schema outperforms current storage solutions in these environments, for both customer and cloud provider workloads.

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This technology represents a chance for companies to succeed in the perfect consumers and sell their products; for this reason, brands have identified the potential of mobile marketing campaigns in several digital media.

The 68.9% of recipients opened emails containing advertising, from their smart devices, two or three days every week. On the opposite hand, most of the people that access an area business through their telephone, call to request additional information or visit it directly within the next 24 hours.

This demonstrates the usefulness of designing a group of actions and applying marketing techniques focused on mobile devices to draw in customers.

What Options Do Companies Have

There are different types of mobile marketing campaigns which will be carried out:

• Applications: It consists of making a simple strategy and disseminating it by different means so that users download brand applications. The thought is to market the perception of innovation, increase sales in this way, get new customers, or retain regular consumers.
• Vertical video: Both mobile phones and tablets contain settings to navigate on the vertical screen. Videos set during this position work best because they’re easy to look at. Marketing experts agree on the advantage of making audiovisual content which will adapt to the present particular condition.
• Email: Offers advertisers an efficient technique to realize the most straightforward return on investment. Marketing emails should have an ingenious and responsive design to suit specific mobile dimensions.
• Social Ads: Companies have an interest in advertising through social networks because it’s very easy to segment. The algorithms help to target the target that matches the advertiser’s criteria precisely.
• Local: The keywords geolocalized are effective to send information and particular promotions. SMEs cash in on this resource to position themselves in certain areas.

Find Out More About This Trend

21.5 million people between the ages of 16 and 65 use mobile phones(94%), most of the smartphones. It’s a crucial figure. It’s no coincidence that there’s such a lot of interest in publishing commercial content exclusively adapted to those sorts of devices.

Brands have had to rethink their online marketing strategies to be ready to adapt to the mobile format and still generate consumer interest. They understand that it’s superb thanks to obtaining leads to the ultimate conversion, not only in their virtual stores but also in their physical establishments.

Mobile technology has transformed consumer habits. It’s a reality that companies must assume and study to more clearly identify the aim of their action plans aimed toward mobile marketing.

The post What Are Mobile Marketing Campaigns appeared first on Web Updates Daily.

Here are the key metrics to help you measure your mobile marketing strategy success

App Installation

The primary metric to measure your mobile marketing strategy is customer acquisition. It is also the most difficult to achieve. To get a higher app installation, you need appropriate marketing to convince the target market that the app is worth downloading. All the below metrics will fall into places once the users download the apps.

Registration

Once you have convinced users that the app is worth downloading, the next hurdle is to convince them it worth their time. It all depends on the nature of your products, user-friendliness, and customer expectations.
It is easy to mistake downloads for registrations when some people only download but never register.

Engagement

Engagement is an important metric to determine how much customers use your app and the marketing strategy. Unlike the other methods, participation does not have specific figures of measurements because it involves different metrics in itself.
To measure engagement, you have to consider the session length, session interval, and app per screen per session. You also have to look into the messages the customers reply to and prompts. Also, discover the frequency of opt-ins and opt-outs when looking into the engagement.

Monetization

The other important metric to measure your mobile marketing strategy to make financial sense. The best way to determine how the performance of your app is to measure the monetization metrics. It involves looking into the cost of downloading and using the application. Afterward, you have to consider how much the users are spending on the platform and who they spend it.
Looking into the monetization metric helps you determine the amount of money you spend in creating and implementing the strategy versus how much you gain. The amount enables you to establish if you need a better approach or to keep the one you already have.

Retention

Lastly, you have to measure the rate at which customers churn your app. Create a specific time frame to monitor the users who are still active on the app. Even though you might have 1,000,000 app installations, nothing guarantees that all will always be active a week, one month, or a year.
A high churn rate is an indication of unfulfillment. You can then look into the areas where you don’t deliver the best to improve. You can always also switch concentration between acquisition and retention, depending on where you are lagging.

Also Read: Data-Driven Marketing is Critical for Brands

Bottom Line

The main to implement a mobile marketing strategy is the possibility of success. The only way to measure success is by using these metrics. Use these metrics to determine revenue allocation, and to increase profit by improving on the areas you don’t perform well.

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Every company, every operating system, and almost every bank offers a mobile payment solution. The NFC technology (Near Field Communication) is standard and share almost all new smartphones. This technology consists of a wireless communications system integrated into the mobile terminal that communicates with a POS terminal at a maximum distance of a few centimeters, allowing various operations (and among them, payment with the mobile).

For payment management, there are different solutions through specific applications called virtual wallets. These applications work by storing bank card information (debit or credit), company loyalty cards, public transport passes and any other available to us. Not all existing applications are compatible with all financial institutions, but each bank offers its own virtual portfolio solution.

The Security Of Mobile Payments

A virtual wallet system for mobile payment is at least as safe as using a credit or debit card. Mobile security systems help a lot in this regard thanks to access codes and methods such as fingerprint unlocking, which allows the user to be identified comfortably and safely.

To maximize security in mobile payment transactions, the Office of Internet Security offers some tips that will strengthen the security of the smartphone :

• First, keep your smartphone updated with the latest version of the operating system, especially to benefit from security updates.
• Configure the application correctly and completely. Enter all the data accurately, make sure you have not forgotten any that may be required to make payments, and above all do not skip steps.
• Activate two-step authentication to access the virtual wallet and make payments or transfers, or even to make simple queries. Every precaution is little, and double-layer authentication has been revealed as a great security measure. Make your payments easy with invoicing software
• Set your smartphone’s screen lock within a few seconds of activity. This is important (and many people do not activate it) because you will prevent other people from accessing your terminal at the slightest carelessness. These locks are typically deactivated by a PIN code, the fingerprint, or by an unlock pattern.
• Activate SMS notifications for any movement made with any card in the virtual wallet. Although it is somewhat uncomfortable to receive the information when it is oneself who makes the transactions, it serves as an immediate alert to unauthorized access.
• To prevent major evils in case your device is stolen, configure and activate specific applications to find the device remotely (“Find my device” on Android, “Search my iPhone” on iOS). In this way, you can not only know where your device is, but you can delete sensitive information remotely, and you can completely block the device.
• In the case of Android, configure the digital wallet to request permission to activate the NFC every time you make payment. In this way, you will have total control of the operations.

As we can imagine, it is good to take advantage of all the security measures we have against malware, in addition to using robust and secure passwords and avoiding operations through public WiFi networks. As always, common sense should prevail when using NFC payment technologies.

Also Read : Speed Will Be The Key Factor For The Success Of Your Website In 2020

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Most security applications go beyond Android antivirus protection to include a large number of other tools, from contact filtering to remote blocking or deletion. We decided to take a look at the five most important Android security applications and find out what they do.

List Of The Best Antivirus & Security apps

We are looking at these applications from the consumer’s point of view, so keep in mind that some of the “free” applications are only free for personal and non-commercial use.

Top best antivirus software applications from our research list are as follows:

Trend Micro Mobile Security and Antivirus

With an average malware detection rate of 99.9% over the past two years, Trend Micro is a solid and consistent choice. In the last report, he managed 100 percent for real-time detection and 100 percent for malware discovered in the last four weeks. In addition, it has not returned false positives and will not significantly affect service life or battery performance.

With the free version of the Trend Micro application, you will get a handful of other tools. There is protection against phishing sites, a privacy scanner for Facebook and some tools to help you save battery and memory. There is also a “Just-a-Phone” function that kills all non-essential background processes.

There is a seven-day free trial version of premium features, including malware blocking and cleaning, anti-theft tools, application blocking, call filtering and much more. At a price of $ 36 a year, we are not convinced that it is worth it, but the free version will cover you for malware detection and you already have some useful extras.

Avast Mobile Security

As a really free application for the Android platform, Avast Mobile Security offers an impressive range of tools. It has antivirus protection, scans its applications to provide details about what they are doing, and has a web shield that scans URLs for malware.

There are several additional tools in the package, including a call blocker for blacklisting problematic numbers, an application locker to protect private applications and Wi-Fi scanning options to improve security and speed. Unfortunately, the application’s lock and anti-theft features require you to subscribe to the “Pro” version, which also removes ads and gives you direct access to support from the application.

If you have a rooted device, there is also a firewall that allows you to control network traffic. You can block Wi-Fi or network access for specific applications, which is useful for security reasons and can also save battery life.

According to the latest AV-Test report of 20 popular Android security applications from March 2018, Avast is a solid option with a detection rate of the latest real-time Android malware of 99.9 percent, rising to 100 percent for malware discovered in the last four weeks. This puts it at the top of the lists in terms of malware detection, which, combined with additional functionality, makes it worth considering. It has a light footprint without any drainage in battery life and no impact on overall performance. Nor did it return false positives.

The free version of this Android security application provides a decent range of functions, keeps you safe from malware and offers additional protection for rooted devices, which makes it a strong competitor. If you are looking for a security solution for your Android smartphone, and your main concern is malware and safe browsing, then this could be the right application for you.

AVG

As one of the most important names in free antivirus software for several platforms, AVG is on the list this year thanks to a 99.9 percent real-time malware detection rate, which rises to 100 percent for the malware discovered in the last four weeks. It did not return false positives and has no discernible impact on battery life, performance or network traffic.

You will get a complete package of tools with AVG, including a phone locator, an application lock, a call blocker and a photo vault to hide those delicate snapshots. There are some extras you can try for free, such as the Camera Trap feature, which captures photos of anyone trying to unlock your phone, but you have to buy the Pro version if you want to keep them.

If you can support the persistent pop-ups that try to convince you to download other AVG applications, then the free version should be useful and offers great protection.

Sophos Mobile Security

There are many really good security applications for Android, but it will cost you to find one that offers all these functions, that have a 100% malware detection rate in real-time and that costs absolutely nothing.

Sophos Mobile Security has been one of the best for months, with a 100 percent detection rate of Android malware according to AV-Test. Unfortunately, he stumbled on the most recent test by returning a series of false positives, incorrectly displaying warnings about legitimate software.

It offers a robust scan that covers installation, existing applications, and storage media. You will also get an impressive package of extras that includes protection against loss and theft, with support for deletion, blocking, alarm, location and much more via SMS. There are also web filters, password protection for applications, spam blocking, privacy and security tips, and some other tools.

It is not the prettiest application on the list and false positives are a concern, but Sophos keeps its place on the list because it is a really free application with a solid list of fully accessible features and no ads.

Avira Antivirus Security

As a fairly constant interpreter in recent years, Avira is a good option to protect your Android device. There is a premium version that includes all kinds of additional tools, but the free version is more than enough. It managed a 99.9 percent malware detection rate in real-time, increasing up to 100 percent for malware discovered in the last four weeks. There was only a false positive and it did not adversely affect the battery life or performance.

You can rely on the free version of Avira to keep your Android smartphone or tablet safe. It has a light footprint in terms of performance and elegant and minimalist design. In addition to scanning for malware or spyware, this application also has a full range of anti-theft and recovery tools and some other extras.

In the most recent tests of , eight out of every 20 applications tested managed a 100 percent real-time detection rate, but it seems that there has been an increase in the number of false positives, in which legitimate applications are incorrectly identified as malware.

Of the big security software brands, Kaspersky and Norton will attract a lot of people because they are familiar names, but compared to some of the free options there is really nothing to justify the price tags. The same goes for the excellent Bitdefender Mobile Security and Antivirus. Even when they offer free or trial versions, they insist that you pay an annual subscription, sometimes using intimidation tactics to try to sell you more. Unfortunately, this is a common practice in the industry.

Also Read: How To Choose a Best Smartphone

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