Tweak or re-brand

If you already have a logo, the first thing to decide is whether you need a complete re-brand or just tweak your existing one. There can be huge financial implications if you go the whole hog depending on your business. For example, does it impact on infrastructure such as vehicles and buildings or is it a case of changing literature and marketing collateral?

Assess your current logo and see whether it is still relevant and reflects your brand. If it looks dated or irrelevant then it’s time for change. And if you’re starting from scratch then read on.

Brand messages

A logo should reflect your brands’ key messages and convey them. It is a short cut for customers to recognise and also know what your product is about. There is huge psychology behind logo design and what messages it imparts. From shapes (circles give a feeling of timelessness, whilst arrows suggest urgency according to the gurus), even colours, with red being seen as aggressive, so if you’re a spa, maybe not for you.

Even fonts trigger emotions, so choose your typeface with care and make sure is send the right signals, from trust to nostalgia.

And now new research reveals the best brands logos of all time, according to a study by leading promotional products retailer 4imprint.co.uk. A great place to start if you’re looking for inspiration for you and your business!

The promotional marketing experts polled the nation to discover the most iconic logos with The Nike ‘Swoosh’ at number 1 securing 44 percent of the vote, followed by the Apple ‘Bite’ logo for over a third (34 percent) and in third place was Mickey Mouse’s famous circular ears (21 percent).

And you can see why with the iconic Disney logo, we all get it’s about the mouse and the associated theme parks, films etc, similarly the Nike ‘Swoosh’ gives an impression of speed and activity.

The Apple icon, well what this says is that this is a company that does things differently.  The brans is a disrupter who even runs ads without featuring its own products (such as the Genius campaign), so whilst not giving consumers a literal message, it tells us everything about the brand itself.

What your logo design says about your brand

The study commissioned by the promotional products experts found that its researchers discovered the best brand logos of all time as voted by UK consumers.  The report also gives helpful information on what designs consumers currently rate when it comes to which logos are the best to convey brand message.

Monogram logos such as Googlemail’s ‘M’ came top with 44 percent of the vote, followed by Wordmark logos such as VISA (41 percent) and Pictorial mark logos (or logo symbols) like Apple’s, came in third with 40 percent.

The report also revealed more than half (51 percent) think bold colours are the most important part of a brand logo, followed by typeface for a third of consumers and simple lettering for 30 percent.

And as the psychology of colour choice and the impact on your brand we touched on earlier, while red is seen as aggressive, yellow for example is perceived as youthful. Green is money or health, while pink is loving and purple is regal.

The post Top Tips For Creating a Stand-out Logo For Your Business appeared first on Web Updates Daily.

If you’re ready to launch or revamp your website, check out the 12 web design trends to look out for in 2021.

Use Vector Images

Vector graphics are among the latest new trends in graphic design. With Scalable Vector Graphics (SVG), you can resize the image to fit your screen while preserving its original quality. High-quality photos allow for optimal page loading time, especially on mobile devices. Loading time entails an essential factor when it comes to indexing your site on search engines.

Create Motion Design Videos

The animation is much more likely to capture our attention than static images. And they say that 83% of our memory is visual! So it’s no surprise that motion design has been shown to effectively attract website visitors, as long as the video is entertaining and easy to follow.

Communicate In Numbers

Numerical data has a more significant impact than words. It also proves to your clients and prospects you are worthy of their trust. You can highlight your numbers using visuals like an infographic.

Go For Fancy Colours

2021 marks the beginning of a new decade. The latest trends reflect our emerging, extremely high-tech universe. Futuristic themes and bold, vibrant, saturated colours, neon shades and glitch* are all going to be a big deal this year.

Also Read: Here’s Why You Should Focus On A Responsive Website Design

Make Your Website Accessible

These days, inclusion is non-negotiable. All websites must take into account the needs of people with disabilities. Everyone needs to be able to browse and engage with all content easily. You can make this happen through:

• Colour contrasts
• Focus indicators
• Instructions with built-in form fields

Building an accessible website will help you perfect your user experience (UX), which will boost your conversion rate and SEO.

Use Big, Visible Headings

Typography has always been an essential element of graphic design. Clear headings make it easy to structure the different parts of your web page. When well defined with the proper tags (H1, H2 tags), titles are also instrumental for SEO.

Opt For Big Characters

In this new decade, fonts are getting bigger, thicker and tighter. For a more modern aesthetic, showcase your content with a more oversized typography style and capture the attention of your visitors.

Go For A Clean, Slick Look

Avoid unnecessary information. This creates a more effortless browsing experience for Internet users. You also need to get rid of any extra elements in your website design. Websites with fast loading times are rewarded with improved SEO. And we see a comeback of a more colourful version of the flat design trend from a few years ago.

Stick With Organic Shapes

Geometric shapes are no longer the rage in 2021. We’re talking smooth, round, asymmetrical and curvy. Natural shapes will improve your layout, letting you divide your website’s different sections without sharp angles or straight lines.

The Magical 2-in-1 Photo + Illustration

Combining accurate life shots with drawings, this trend should continue in 2021. By juxtaposing graphic elements with photos, you infuse more creativity and elegance into your designs.

Set Up A Chatbot

Over the past few years, chatbots have seen rapid development. In 2021, with artificial intelligence and machine learning evolution, they will gradually become the norm for web communication.

Dark Mode

We’re going to see more dark mode this year. Business owners and service providers will start to use it on their websites since its advantages include:

• Reduced eye fatigue
• A contemporary style
• Improved battery life, and more.

The post Web Design Trends To Take Up In 2021 appeared first on Web Updates Daily.