If anything I have been able to corroborate in the last digital marketing conferences in which Google is making many changes lately to advance towards a maximum level of quality in search results. Little by little, we are finding fewer pages with low-quality content in the top positions. Google measures the user experience very well and tries to return the most relevant results so that they continue to trust it.

In reality, the user becomes the benchmark of any digital marketing strategy. It is no longer just about selling a product or service. It is about building customer loyalty and giving feedback to a sales funnel, which should no longer be called a funnel.

Applied to Google, we could say that the results become a “Customer first”, the customer comes first. Put the consumer at the center of all actions, make him the protagonist, and work to make him feel comfortable on our website.

Let’s see The trends we are following in 2020

1. Indexing marked by Mobile-First Indexing

Given the incredible growth in the use of smartphones in recent years, Google has decided that the mobile version is the one that should rule when it comes to forming the index and therefore the rankings. Since last March 2018, Google began a process of migration of the mobile-first index, which determines the results according to the relevance that a website tracked by a mobile browser can have. There are no more excuses if your website is not yet responsive, it is time to adapt it.

Also Read: How the Fledgling World of Digital Marketing is Rapidly Changing

2. The search intention, determining in the ranking

Google’s results have evolved brutally. Now, they try to interpret what exactly we want to look for without having to be explicit. For example, if I write “Winner Liga 2016”, the results do not necessarily have to include those words verbatim, but rather the Google snippet already automatically offers me the answer: “FC Barcelona”. And for this, it is nourished by the user’s response to the results it offers. What most like, is the most correct answer (not the one with more text, more images, or more videos). Hit with the intention of the search when you do your keyword research and you will take the cat to the water.

3. Quality content, neither longer nor shorter

If you are one of those who think that a text of 1,200 words is better than one of 300, you are wrong. Google is a much more important quality than quantity, so you should focus your efforts on creating content that is useful and adds value to the user. Do not enroll in a post of 2000 words for good. A 300-word content that answers a simple question is as valid as a mega tutorial that explains something with hair and signs. As we say, the search intention rules. And we cannot forget that on a phone it is not so practical to read a content of 4000 words. That is why podcasts are so successful. It is important to spend time reviewing and laying it out correctly.

4. Brand work, more important than ever

One of the most neglected SEO techniques of all is possibly the one that has to do with the brand. Google does a general scan to find out what is being said about you online and what your reputation is. For practical purposes, this translates into two things. On the one hand, more work will have to be done to make the name of our business appear in as many places as possible. On the other, we will have to offer an excellent service, be honest, and become an authority to improve our positioning.

5. Voice searches

The appearance of Alexa, Google Home, Siri, Amazon Echo, or Cortana offers us a way to search for information radically different from what we were used to in the past. We no longer write, but speak directly to the device and hope that it is able to understand us. If you are able to adapt your copy, your blog, your information, and your products to this new reality, you will have a long way to go to improve your organic positioning.

6. More value at loading speed

The loading time will be essential in any online marketing strategy of 2020, and not only because users can leave your page if it does not appear in less than 2 seconds, but because Google will gradually drop you towards the last positions. My recommendation is to do speed tests and optimize the performance of your website, to give the best possible answer.

7. Search Console, a pillar of your strategy

How often do you check the coverage reports of the index offered by the Google tool, Search Console? If you don’t do it frequently, you may be missing a fundamental fact in any SEO strategy: knowing if Google is correctly crawling and indexing your site. Google gives you all the information about what happens and why it happens, take advantage of it.

8. Quality links

I could not finish this list without mentioning one of the fundamental pillars of any SEO strategy: quality links. Link building requires time and consistency, but once it begins to bear fruit the results are spectacular. It is true that of all the SEO techniques we have seen, this is perhaps the least innovative, but it is important not to let it fall into oblivion or you will notice how your positioning worsens. You will always need external references to grow the authority of your site.

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In marketing, psychology has always played a fundamental role, since it provides us with information about the consumer or user, taking into account all the factors in their environment and how these influence their purchasing decisions and consumption habits. All this together with their emotions, feelings, thoughts, etc. at the moment you are. And in times of crisis, the psychology applied to marketing becomes more relevant and modifies people’s consumption trends.

Since the suspension of education in the Community of Madrid was announced last Monday night, one of the most commented aspects and the product of viral jokes, memes and viral videos on social networks has been toilet paper and how it has disappeared from all supermarkets in the first days of the COVID-19 crisis.

FOMO syndrome – Fear Of Missing Out

In this sense, marketing experts indicate that the fact of seeing an empty shelf generates the need to have that product, producing an irrational purchase that the only thing it does is continue to promote this disproportionate consumption. If you are viewing and / or reading information about how a certain product is running out, unconsciously you will generate a need to have that product and go buy it. And, together with these facts, the FOMO syndrome appears – Fear Of Missing Out – or the fear of missing something or not being involved in a majority action.

Finally, another aspect that can influence crisis situations is fear. In situations that are not controlled and that are new to today’s society, we act on the basis of emotions and, in these contexts, fear, and uncertainty override any other feeling.

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Since there are so many products and services available on the internet and there is such stiff competition between sellers it can be quite difficult to get your product noticed in the crowd. Even though people are using their devices more these days, since the amount of content being churned out everyday is also growing exponentially, your audience’s attention span is extremely short. This means that when you do get their attention you need to keep it and grow their interest in your product within a very short period of time. To do this effectively you need to have highly engaging content that is punchy and your audience relates to.

There are a number of tools available on the market today that can help you deploy an effective digital marketing campaign in no time. These digital marketing software come packed with features to provide you all the data relating to your campaign to allow you to see what works best for you. There are some common features that all of these software applications come with that make a digital marketer or project manager’s job much easier. Here are some.

Alerts and Notifications

Responding to interested customers quickly can be the difference between a successful campaign and an unsuccessful one. There are a number of marketing software that provide you alerts and notifications to engage with your customers more effectively. This allows you to engage with interested customers and increase your chances of getting someone to buy your product or service existing clientele more efficiently. This data can also show you what type of engagement is more likely to receive a positive response.

Personalized Sales Outreach

Some digital marketing software applications allow you to create customized sales pitches to your potential customers. This allows you to experiment with various strategies and decide which one works best for you. This also allows you to gauge what type of people are interest in your product.

Campaign Management

While you are engaging your audience online, you also need to keep a track of your overall campaign and how it is progressing. The campaign management feature in a digital marketing software allows you to get a bird’s eye view of the entire campaign and see where you can make improvements or bring in efficiencies. This is the most crucial tool for executing large-scale campaigns that need to be completed in phases.

Social Media Automation

There are a number of social media platforms that you can use to engage your audience and if you’re planning to penetrate the market effectively you should try to be on most of them. Digital marketing software applications come with automations to use these platforms to engage with your audience. The main advantage of these automation tools is that they will allow you to have a recognizable presence across platforms and removes the time and energy used to engage with each platform individually.

Emails

One of the most effective mediums of digital marketing is the tried and tested email. Email marketing is considered 40 times more effective than social media, so focusing on this portion of your strategy is quite important. Digital marketing software allows you to create effective content for your email marketing campaigns and depending on your customer’s response will generate further responses. This is a great way to get your name out there.

Analytics

While a digital marketing software is providing you all these features and allowing you to execute your marketing campaigns, it is also collecting data relating to your campaigns. This data is vital when planning your next move in the digital marketing sphere. Most digital marketing software analyses the results generated from a specific marketing campaign whether it be social media, email marketing, CPC, SEO, etc. and provides you a clear picture of where you are being most effective, this information can allow you to create new efficiencies in your next campaigns.
So the next time you need to create a digital marketing campaign as a product manager, you should consider buying a digital marketing software to better organize your work and reduce the load.

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The internet now plays an extremely significant role when it comes to people making purchase decisions. Due to this, it is imperative for any business to now have a growing online presence as it has now been established as the first point of contact for new prospective customers. If you are a small business owner looking to expand your company’s brand image online, it is advisable to compare a list of all the digital marketing firms that specialize in promoting your area of business on the internet.

These marketing agencies can greatly assist many types of businesses by creating a successful internet presence. This is carried out by the use of digital marketing tools and softwares that can boost the number of online advertisements and in turn, generate more leads. Digital marketing companies also deal with other useful services such as backend monitoring, website building, Search Engine Optimization (SEO), content creation, researching web statistics,  analysing customer data and much more.

Some of the Popular Digital Marketing Companies Along with Their Main Features

WEBFX

WEBFX is one the well known digital marketing companies and is considered to be a veteran in the industry as it has been around since the late 90’s.

They offer services and marketing strategies that can be specifically customized for any type of business and will provide a dedicated team of professionals consisting of web developers and user interface designers as well as content creators and distributors. The most common services that companies avail form WEBFX are listed as follows.

• UX and Creative Design

Website maintenance, ADA compliance services, website cost calculator, e-commerce development, landing page design, user experience testing, UX website redesign and much more.

• Analytical Data and Content Creation

Lead nurture pricing, online review management, voice search optimization, personalized web content, social media design, web video production, email marketing management services, motion graphics and infographics.

• Search Engine Optimization (SEO)

Website call tracking, programmatic advertising services, page speed optimization, conversion rate optimization, competitor geofencing advertising, SEO audits and pricing and much more.

MadMind Studios

MadMind Studios is another popular digital marketing agency that is known for its highly skilled team of professional marketers who also provide tailor-made customized marketing strategies and solutions for all types of business (small scale and large scale). Some of the services they offer are as follows.

• Content Creation and Distribution
• E-Commerce Marketing and Web Design
• Search Engine Optimization
• Pitch Deck Design
• Google Ads (through Google’s Adsense Program)
• Pay Per Click (PPC) Advertising
• Branding, Logo and Packaging Design
• Social Media Advertising and Marketing

What is the Purpose of Social Media Management Companies?

Social media management is a branch of digital marketing where the creation, distribution and sharing of business related content is managed in a way that generates new leads, increases product reach as well as the financial growth of a company. This is highly useful for businesses looking to spread their awareness and to increase the appeal for their brand image.
These companies develop marketing strategies that are designed to generate better audience engagement through the use of interacting on social media platforms. This can also be something as simple as uploading videos, catchy images and gifs, informational texts, etc. The people interested in the content displayed can share, comment, repost and reply, thereby making the process more personal and interactive. Apart from this, companies can also pay high traffic websites to place their advertisements which when selected, will lead back to their website.

What are the Main Types of Social Media Platforms?

Social media management companies often have many types of social media platforms available for businesses to use, depending on their target audience, the timeline and budget. The types of social media platforms listed below are some of the most popular options companies avail when trying to grow their online presence.

Community Blogs
These online blogging platforms allow their users to express their opinions and thoughts which in turn, help them connect with other like-minded people. Few examples of community blogging sites are Tumblr, Blogspot and Medium.
Image Sharing Sites
These online image sharing platforms allow their users to curate, share and create unique images with the purpose of generating buzz or controversy. Few examples of image sharing sites are Imgur, Snapchat and Instagram.
Video Hosting Sites
These online video hosting platforms allow users to create and share personalized content on websites that are specifically optimized for streaming purposes. Few examples of video hosting sites are Vimeo, DailyMotion and YouTube.
Discussion Sites
These online discussion websites allow their users to discuss information on a particular topic. Generally, these discussions revolve around current events or a specific niche. Anyone is allowed to post a response or follow up the statements with additional information. These community discussion forums bring people who share common interests and curiosities.
Websites like these help spread knowledge sharing on a personal level which in turn, can lead to a sense of human-to-human interaction. Few examples of discussion sites are Quora, Twitter, Gaia Online and Reddit.

The post How the Fledgling World of Digital Marketing is Rapidly Changing appeared first on Web Updates Daily.

Being one of the leading web development companies, we create responsive eCommerce website designs that can easily integrate with any type of device – from mobile phones to tablets. We offer innovative eCommerce web design agency strategies online. If you are looking for quality effects of eCommerce web design on your business computer, you wish to contact us. Website developers and designers are always ready to refresh your broad ideas on a mesmerizing eCommerce website.

The Planet eCommerce Company has become important. Only the company can keep you up-to-date in the current digital age. It will help you set up an online shopping page. Our enhanced web development services will enhance our customers’ homework experience. Our talented developers have great insight into the planning and development of the eCommerce agency website.

Ecommerce Web & Mobile Development

Eventige eCommerce company builds websites and mobile apps that remember the best features like push notifications, easy registrations, social media integration, and many more.

Custom Ecommerce Website Design & Development

Our design team is shy about launching ecommerce custom website designs. They make sure that the customer service is fulfilled correctly, from branding to location information.

Shopping Cart Ecommerce Development

We have staff developing professionals to build technology garages available that help raise revenue for the customer business.

Customizing CMS

We build a customized Content Management System to create pricing, quantity, and user information based on user location, behavior, profile and history.

B2B Ecommerce Solutions

Our dedicated developers offer B2B ecommerce solutions with features such as account management, bulk shipping, bulk orders and pricing.

An eCommerce store development

Our skilled developers ensure that important customer features such as their account, profiles, refunds, purchases decline, email templates, order fulfillment, and teams are included in the ecommerce store development.

Important benefits of our improved eCommerce platforms

It provides web ecommerce web development solutions that cater to the diverse needs of its prospective customers. Our professional team ensures timely delivery and complete satisfaction to our esteemed customers.

Listed below are the main benefits of our Ecommerce web development firm:

Cost effective

We offer inefficient, ecommerce web development solutions.

Scalable

We provide ecommerce solutions that are flexible enough to meet future customer needs.

Secure

We deliver secure websites to protect client data and assist in secure transactions.

Global Reach

We provide an ecommerce website development accessible to the world.

Highly customizable

To fulfill the unique needs of customers, we offer a high level of customization.

Better Money

Our advanced ecommerce platform provides access to product from all over the world, which provides better customer service.

Also Read: 7 Ways To Know Your Customers Better

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With both multichannel and omni channel marketing, the primary objective is to offer consumers greater an extensive assortment of products and services to choose from as well as greater flexibility when it comes to making a purchase. Nonetheless, there is a crucial difference between both marketing methods.

In order to adequately understand precisely how the two differ from one another, it’s best to begin by examining both. Also, we will see how marketing and retailing across multiple channels actually preceded the Omni channel approach, and how the latter is, in fact, a great improvement upon the former.

Multichannel Marketing

With the multichannel approach to digital marketing, the focus is on improving the users’ experience within every single mode of interaction separately. In other words, this approach integrates many different, completely independent sales channels, each of which has its own strategies, objectives, means of distribution, and each of which generates its very own sales reports.

Here’s an example of marketing using multichannel messaging: back in 2010 the online bank First Direct harvested posts from their Twitter, Facebook, and other sites and then displayed these messages as projections in the London Underground mass transit system, in the tube cars as panel advertisements, and as part of interactive digital touchscreens located at tube station escalators. This is one of the many examples of multichannel messaging in a marketing campaign.

The main disadvantage of this approach is that it is often the case that users have negative experiences, given that they may be obliged to repeat the same requests or complaints given the different selling channels. For instance, they ask for a product in a brick-and-mortar only to find out that this particular item is only available online.

Omnichannel Marketing

With this approach, retailers and marketing professionals strive to have all channels merged together for the consumer in such a way that the entire catalogue and all pertinent information are always available. In doesn’t matter if it’s print media, social media, on the phone with a sales rep, or at the cash register at the store: the cornerstone of the Omni channel concept is that the customer can make any purchase at any time through any of these different channels.
Although back in 2010, multichannel approaches were revolutionary, flash forward a decade, and if these different channels aren’t merged together for a unified experience, then users just end up becoming frustrated. Omni channel retailing is a vast improvement, as modern customers do expect that all of their data and communications with a company is preserved. What this means is that they don’t want to fill out a form in person if they’ve already done so online.
If your company is messaging across multiple channels, it’s time to have an effective and efficient way of centralizing all of this customer information in one main database that can be accessed by all sales and customer service representatives.

Also Read: Want Success In The Online Market- Buy Solo Ads

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What is Electronic Commerce(E-commerce)?

Electronic Commerce Also known as E-commerce is a business model that involves making transactions over the Internet. The stores that sell their products online are e-commerce businesses. For example, Amazon.com is one of the most popular online stores in the E-commerce industry. In this article, you will learn about the history of electronic commerce, its statistics, platforms, most popular sites and much more.

Trends in E-Commerce in 2020

The e-commerce began in 1979 when Michael Aldrich came to use a phone line to connect your TV to your computer. While it does not resemble E-commerce as we know it today, its idea laid the groundwork for purchases without having to physically visit a store. At that time, most people did not have their own computers. Shortly after, Bill Gates and Steve Jobs popularized them for the average person and Bill Gates even said his goal was to put “a computer on every desk and in every home. ” Without computers, e-commerce would be completely different.

These are some of the trends in E-Commerce that will set the pace for retailers in 2020.

Mobile as a Device to Buy Online

Although the computer is still the favorite of Spaniards to buy online, the mobile earns market share thanks to advances in mobile payment security, as well as the convenience to buy at any time and place. According to Statista, in 2020 the mobile share in electronic commerce is expected to exceed 70%. And as for mobile applications to buy, they are also on the rise. 77% of consumers say they are looking for information and purchase through these tools, according to the report “X-rays of Transactional Apps users” by Webloyalty in collaboration with IPSOS.

Social Commerce, To Buy Without Leaving Social Networks

Influencer marketing revolutionized social networks just a few years ago. A new twist places online purchases through social channels without the need to leave user profiles. Instagram announced the launch of Instagram Checkout, which allows you to sell within the app without the user being redirected to an external website. Available to date in the United States, this functionality promises to transform a sector such as fashion, whose average expenditure per inhabitant was € 430 in 2018, according to an EAE report.

Loyalty and Online Subscriptions

Loyalty programs are one of the most common marketing techniques to increase the online sales of a business and will continue to be in 2020. The programs that most effectively loyalty to consumers are point programs, shopping clubs or purse or cashback programs, which return a minimum of 10% of the purchase made. Regular customers are 50% more likely to shop at a store and the average ticket increased by 30%, according to some studies.

Travel and Customization

The tourism sector leads to online shopping. Therefore, it is not surprising that in 2020 the trend in eCommerce applied to tourism goes through a more sustainable, ecological and social tourism, where nature is respected and climate change is taken into account. Technology will also play a fundamental role in this area with a marked trend towards personalization. Some experts point out that receiving advice on a mobile destination or, instead of a card, using the phone to enter the hotel room will soon be common realities.

Voice Commerce

Voice purchases are still booming. 2018 marked the success of voice devices, such as Amazon Alexa or Google Home, with a peak in sales during the Christmas period. Today, consumers can order food at home with the voice command or buy any other type of product, so retailers who do not want to be left behind must adapt their omnichannel strategy for these devices.

Big Data, Artificial Intelligence, and chatbots

The eCommerce generates a large amount of data, but only those companies that extract insights will be able to obtain the added value to the volume of data. The combination of the use of algorithms, machine learning, and chatbots to create conversations with users and personalized customer service will also be essential in the coming months.

Smart logistics

The use of Big Data and Artificial Intelligence applied to logistics allow knowing the stock of the goods and the situation of each product in real-time. And, based on demand, you can specify the replacement and produce in a personalized way, as well as apply smart order preparation lines according to sales estimates. As for the logistics in the final phase of eCommerce, the one known as ‘last mile’, the collection ticket offices, delivery centers or micro-warehouses in parking lots or spaces in shopping centers have trends.

Also Read: What Are Facebook Groups And What Are They For?

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