Did you know that an average human is exposed to approximately 5000 advertising messages in just one day? The number…
What Is Remarketing? Remarketing or retargeting consists of creating advertising campaigns or personalized ads for people who have previously visited…
There are brands of different types that we all have in mind. For example, if we talk about pens, the…
Market research is an essential marketing tool since it allows us to understand better the public we are targeting and…
Marketing has evolved since the martinis and cigarettes of the ’60s advertising industry. Today’s marketing is rooted in the digital…
When you have a business, nothing better than having tools, applications, and platforms, among others, that help us increase the…
Digital marketing is essential in any business that wants to go to the rhythm of society. It is the only…
The study reveals that 58.8% of the advertisers interviewed work with specialized agencies in different areas. Furthermore, 60.2% state that…
Many companies play all their marketing cards in digital channels, while others see more advantages in offline marketing. Faced with…
In a previous post, we talked about brand positioning, a concept used in Marketing that refers to the association between…