What Is The Relationship Between Digital Transformation And Organizational Culture

In a changing and increasingly demanding market, digital transformation has become the key to business competitiveness. For this technological change to be completed successfully, the organizational culture must promote innovation within companies.

Digital Transformation And Organizational Culture

Digital processing requires a change in the organizational culture so that the result thereof is satisfactory. In other words, it needs an environment conducive to technological innovation that allows it to establish itself and thrive. Otherwise, any attempt to make a change like this would not succeed. However, reforming the set of beliefs, values ​​, and experiences that define a company, which workers embody, is one of the most significant challenges of the digital age. In this sense, organizational culture becomes the main difficulty in digitizing.

Barriers In The Digitization Of Organizational Culture

When implementing a digital transformation process, we can find a series of obstacles related to corporate culture:

• Little commitment to the strategy. The lack of action, incoherence and an inappropriate attitude towards the digitization plan infect the rest of the organization.
• Lack of vision and leadership. Attempts to digitize corporate culture fail if there are no leaders to change mindset and values.
• Lack of digital skills. The company members must master technologies that allow them to empathize with the values ​​of digital culture.
• Poor communication. The absence of dialogue and the omission of information mean that important messages do not reach the teams correctly.
• Lack of collaborative environments. If there are no spaces where teams can collaborate, it isn’t easy to foster creativity.
• Fear of change. Resistance to change and leaving the comfort zone endangers the digitization of the organizational culture.

Adapt Corporate Culture To Digital Transformation

The first step to adapt the corporate culture to digital transformation goes through the members of the company. Managers and employees must acquire digital skills to help them navigate this process. In addition, spaces should be created where the exchange of ideas and innovation are encouraged. In this way, team leaders will be able to identify gaps and requests from their employees quickly.

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