Why Include Sending Mass SMS In Your Marketing Strategy

Including the sending of mass messages are one of the channels with the highest opening rate (up to 98%) and promote customer loyalty, increased sales, and improved brand image. In addition, it has other advantages:

• Speed. The time between a client receiving the SMS and reading it is usually around 1.30 minutes on average.
• Profitability. Due to the high rate of opening and speed of reading, it is profitable since it causes more impact than just applying channels with a lower result.
• Relevance. The saturation of emails or social networks makes SMS more successful in a marketing campaign by being less saturated.
• Universal. It is compatible with any smartphone without installing software or a mobile app.

Create An SMS Marketing Campaign From Scratch

Due to the importance of mass SMS, it is convenient to know how to use them correctly. The steps to build a successful SMS campaign:

• Define the objectives. It is essential to know what reaction we are looking for from the client, whether making a subscription, sale, or form. That will make the campaign efficient.
• Software. We can discover tools on the web that allow us to send massive SMS, and you have to find the one that best suits the company’s needs.
• Database. You need to have a solid database to send messages to customers. You have to generate campaigns to collect data and count on them in future strategies to build it.
• Audience segmentation. The majority of the population uses mobile phones, covering a wide range of ages. Therefore, it is crucial to group customers since not all users are interested in the exact offers.
• Spam. The percentage of spam in SMS is 1%, deficient. But to avoid it, it is advisable to assess the client’s interest.

Organize A Mass SMS Campaign

The first thing to organize a good campaign is to have a database, so it must be up to date, have the consent of the recipients to avoid problems, and be well-segmented to send a message according to age.

Segmentation

It is convenient to have a good segmentation of contacts to achieve better results. Similarly, it allows you to send more precise messages, send promotions to interested customers, etc.

The Importance Of Copy

You have to be clear about what you want to transmit and who you want to reach. For this reason, it is convenient to create a good copy, which can be achieved through tools on the internet, by resorting to a professional copywriter, or by taking as reference SMS that we have received as consumers.

The Link

It is another important element. It must include a hyperlink that will lead to the destination page, and it must be attractive but not too long so as not to waste characters (if it is long, the link will have to be shortened).

The Landing Web

It is a page designed and adapted to mobile phones where all the necessary information must be included. You have to configure the website to make it attractive and with helpful, dynamic, and mobile-friendly information.

Results Analytics

Once the campaign is created, you have to measure the success it will have, and we can do it with analytics. You can make statistics of the clicks made by the user and collect information such as language, location, type of device, etc. Likewise, user behavior or visits to the website can be analyzed.

Multichannel Campaign

If you already have a marketing strategy with valuable tools such as email marketing, social networks, etc. Bulk SMS can be added as another method to reach customers. Organizing a massive SMS campaign has many advantages. Still, for it to be successful, it must have a series of essential elements such as a good database, a message that reaches people, and perform correct segmentation, among others. Thanks to its opening rate, it is undoubtedly one of the best tools in marketing.

Also: What Is Mobile Advertising And How It Works?

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How Does Social Proof Help To Sell More

Social Proof is a psychological phenomenon through which people assume that the actions and behaviors of other individuals are correct. To also explain Social Proof offline, imagine that you are on vacation at the beach and you do not know the restaurants in the area. Surely, to choose a seafood restaurant, your choice would be based on seeing which restaurant is more crowded and assuming that this is the ideal place to eat the best seafood.

Such is the relevance of Social Proof that neuromarketing has been studying these phenomena for some time to improve the success of campaigns. Of course, there are other factors for a user to choose our brand, but what is certain is that the perspective they have of what others think of us will be decisive in choosing it.

Knowing this way of acting is a great advantage that companies and marketers can take advantage of. If the user needs third-party confirmation to choose between one product or another, or between one service or another, let’s give him the information and security he needs! Make use of Social Proof in your marketing strategies!

Types Of Social Proof To Work On Digital Marketing Strategies

Among the marketing campaigns that we must maintain during the life of our business is Social Proof. What consumers think of us and the message that reaches the people getting to know us is simply crucial. Therefore, we list some of the types of Social Proof that you can count on for your marketing strategies:

Experts

We are having the approval or affirmation of an expert in the product or service that we sell will give us a great reputation in the eyes of our clients. If an expert affirms that something is good, he will reinforce this thought in the rest.

Influencers And Content Creators

Something similar happens with experts. Although they are not people with deep knowledge in the matter, they are individuals that we trust when making decisions. Their strength is such that they can even create needs that we did not even know existed.

Ratings

The majority’s opinion is one of the most powerful social proof types in digital marketing. It knows the evaluations of other people who have already experienced that product, service, place. It is much more relevant than the words of the company.

Testimonials

In the same way that happens with reviews, reading real experiences, both positive and negative, helps us in our comparison process. One of the most used filters, when we opt for our final decision, is to analyze the positive, negative comments and comments that we are finding.

Social Media

Companies’ communication and sales channels are also a great example of Social Proof. And, when a user observes that the account of a business has a critical mass of followers, unconsciously, they are already assuming that it is good. It has the approval of thousands of people. 

In addition to the number of followers as a sign of social approval, we also find the engagement received on social networks. An account full of positive comments, likes, shares. It will greatly reinforce the positive image of the brand. In the end, people are behind all these actions, and Social Proof consists of trusting them.

Statistics And Data

In line with the importance of the number of followers, we must also highlight numbers’ power on the brain. The number of subscribers, views, buyers. These are data that strengthen the security of people in their choices. How do you choose the YouTube video you click on? I look at its age, the number of likes, and views in my case. Numbers, numbers, and numbers.

Media

The media still have enough authority to influence the public about the brand image of businesses. 

Also Read: Social Marketing Automation Strategies That Convert The Most

Advantages Of Opting For Social Proof or Social Proof In Your Marketing Results

Once some of the types of Social Proof that we can opt for in our marketing strategies have been explained, it is easier to understand all the benefits obtained by working with it.

Earn The Trust Of Users

The most common is that consumers distrust the messages that brands launch. But, if real opinions reinforce those same ideas that you are trying to convey, then you will be gaining the trust of the most suspicious.

Increase Your Sales

Regardless of the main objective of the marketing campaign you are working on, its ultimate goal is to increase sales. For this reason, one of the actions that you should always keep in mind is to practice some of the types of Social Proof that we have explained to you. In this way, you will see how more and more consumers will choose your business.

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What Is Social Listening

Social Listening is the monitoring of social networks in search of comments, mentions, and other types of messages that allow us to determine the opinion of customers about a brand.  It is thus about obtaining information about what the users of a business think to later analyze this data and act accordingly.

Although it resembles a certain extent the practices of Social Monitoring, Social Listening provides a broader point of view in which not only a specific marketing campaign is taken into account, but also, among others:

• Mentions about a brand.
• Collection of testimonials and customer feedback.
• Trends about the industry to which the brand belongs.

In addition, Social Listening incorporates, as we have already said, analysis tools to conclude the data to improve the company’s reputation. In short, Social Listening is understood as a long-term strategy and goes beyond specific campaigns.

How Does Social Listening Work And What Is It For

Social Listening can be implemented in two steps:

2.1. Network Monitoring

First of all, it is necessary to monitor the social networks in which a company is present and even those in which it is not. You should look for elements related to the brand (the name itself and keywords about its products, for example), to the sector or the competition, in the form of mentions, hashtags, comments, messages.

This step can be carried out manually or through tools such as Sprout Social, depending on the exhaustiveness and volume of data that you want to achieve. The objective is to understand what is being said about the business and what is the attitude of users towards the company (the so-called “social media sentiment”).

2.2. Analysis Of The Information

As a second step, it will be crucial to analyze the information obtained so that the company can take concrete measures to improve its reputation in networks. Through Social Listening, it is possible to obtain information for:

• Provide a better user experience in areas such as customer service through social networks (replying to their messages, mentions, comments.).
• Get ideas about business opportunities or optimize the products or services of a company, according to what users are demanding on networks.
• Improve the content on social networks, following the expectations of followers and customers.

Benefits Of Applying It To Your Business

• Improvement of the company image and relationship with customers: today, users expect close and immediate communication with brands through social channels. What’s more, 46% of consumers believe that the right interactions with users make a difference to a company’s reputation, according to Sprout Social.
• Discover new opportunities: Social Listening is a powerful tool to discover what exactly users demand from a business. What’s more, according to the same Sprout Social report cited above, 90% of marketers say this type of data is what allows them to differentiate themselves in the marketplace.  
• Detecting through Social Listening that many users complain about the same problem or demand the same type of solution is to discover an opportunity for improvement for a business. Then, you just need to take the steps to get it up and running.
• Perfect crisis management (and anticipate them): in the age of social networks, brands must listen to what users say about them, also when they criticize them, and especially during reputation crises. With the right Social Listening tools, brands can quickly detect when there is a reputation problem and put measures in place to tackle it.

Social Listening is, in short, a crucial part of managing a company’s online reputation, which complements others such as obtaining positive reviews on Google. 

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Social Marketing Automation, How To Use It To Increase Sales

It is not only about increasing sales, and each company may have different objectives to attract new customers or retain existing ones. We are reaching better contacts, finding potential clients, or increasing productivity, maybe some of them. Creating marketing strategies is not an easy task, so we recommend you go to a team of qualified professionals who achieve excellent results.

The client is increasingly demanding, and we are not going to lie to you. If you do not adapt to the times and these changes, you will not succeed. Dynamic content achieves a more direct relationship with the customer, interacting with him and getting closer, which he will appreciate. Content marketing, which is the branch that this strategy will work on, generates trust in your users and helps you better understand their behavior and interests. It’s that simple. You need to create dynamic content that interests and creates excitement. We can talk about blog articles, posts on social networks, videos, images, and memes within this context.

The Team

Although it is true that without clients, there is no business without a qualified team either, therefore, you must include this in your social marketing automation strategies so that you are always communicated to know in which part of which process each one is. Achieving fluid communication between everyone, especially when you have too many clients, will be one of the keys to getting a practical job that keeps sales safe and increases them.

Drip Campaign

Have you heard about the drip? It is a strategy in which you act based on customer behavior. For example, if they subscribe to your email list, it is normal for you to send them a welcome message. But what the client does not expect in any case is that you fill his tray with emails that are not of interest to him. Therefore, their behavior and their steps must be known. For example, if he looks at a product, maybe you can send him information about it or even a promotion to buy it. Therefore, it is important to achieve balance, and above all that your emails are particular.

List Segmentation

One of the best social marketing automation strategies is to group your customers into different segments. These are based on different criteria, whether demographic or geographic information, your previous purchases, or others. As we mentioned before, if you want to use social marketing automation techniques and strategies that work, nothing better than having professionals from the sector. Get in touch with us, and we will help you achieve success in your company.

Also Read: WHAT IS SOCIAL MARKETING INTELLIGENCE?

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How to get more followers on Instagram – try these methods!

If you are trying to learn how to get more followers on Instagram, you tend to use a few time-tested methods that can help drive engagement to your page, improve the public review of your profile and drive people to engage with your content. After all, to boost your business awareness in the industry and among customers, you need to show people why YOU are special and why you stand out among the crowd. Instead of posting the same content or being like everyone else, check these methods of how to get new followers and how to stand out among people in your niche industry.

Optimize Instagram bio

One of the best ways to learn how to get more followers on Instagram is to optimize your bio. This means that you need to include who you are, your business, and other basic information that can make people interested in your page. For example, if you are a professional athlete, make sure you include your sport, your awards, the team you play for, and any achievements. By naming the basics of your business or your profession, you can quickly and efficiently tell people who you are and what you do.

Improve the content of your photos and posts

The next way to get more followers on Instagram is to improve the content posted on your page. If you used to use blurry photos, boring content, or heavily filtered photos for your page, consider getting up to date with the latest trends. Use non-filtered photos, real-life photos, and interesting designs that can pertain to your business. Research the latest photo trends on Instagram to see what is hitting. For example, some people enjoy using disposable camera photos on their pages, whereas other businesses enjoy using hand drawings. See what works for your business, and then run with it.

Test different content

The next way that you can learn how to get more followers on Instagram is to try different types of content. If you have never posted a video, try this on your page to see the engagement levels. If you want to use side-by-side photos, try it out to see how many people comment and share your photo. By being brave and exploring different testing methods, you can see what is working for your business and what should be left behind.

Conclusion

As you can see, you need to learn how to get more Instagram followers if you want to build your business, boost your awareness, and drive sales of your products or services! By posting regularly, coming up with a content schedule, testing different types of content, improving the quality of your photos, and optimizing your Instagram bio, you can increase engagement on your profile page.

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Twitter Tries The Shopping Experience Again Within Its Platform

In 2015, Twitter tested several shopping features on its platform for the first time. Product pages, catalogs, a buy button. So many features that the bluebird quickly abandoned to focus on other avenues of development for its platform.

However, the current trend seems to have proven Twitter wrong since eCommerce has never been so influential in the context of a global pandemic. The bluebird has therefore decided to retrace its steps to exploit the full potential of shopping on its platform finally. From this decision was born a first functionality dedicated to brands.

Currently being tested in the United States, this consists of an insert that companies can add to the top of their profile. It consists of a carousel that users can browse to scroll through the catalog. By pressing a product, a file opens, and users will then have the possibility to buy it directly without leaving Twitter. Note that the test is currently limited to iOS devices for people who use the social network in English, says the bluebird.

In its announcement, Twitter also explains: “People talk about products every day on Twitter. So we are very excited that this first exploration of the ‘Shop’ module can create a bridge between people who talk and discover new products. Products on Twitter, and those who buy them “.Finally, note that only a small number of brands can currently benefit from the test of this functionality. Among them, GameStop or Arden Cove. Twitter did not say when the service will be open to a broader range of businesses.

ECommerce, The New Major Challenge For Social Networks

If Twitter decides to deploy shopping features on its platform finally, it is lagging behind its competitors, who agreed to adopt this shift several years ago. This is particularly the case with Facebook with its dedicated shopping tab and live broadcasts dedicated to shopping. His little brother, Instagram, is no exception. The social network recently made its shopping functionality available on Reels and introduced a visual search to facilitate purchases within its platform.

Pinterest has nothing to envy the giants of Mark Zuckerberg, as the platform recently signed a partnership with Shopify and launched a slew of new shopping features. Finally, Snapchat acquired the company Vertebrae a few days ago, which specializes in shopping in augmented reality, and several weeks ago the company Screenshot to propel online shopping. It is clear that eCommerce has become a common goal for all platforms, and Twitter now seems ready to seize this opportunity, too.

Also Read: Twitter Implements New E-commerce Features

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The rise of Instagram in recent years has made many stores and businesses have chosen it as the social network par excellence to sell. It has various tools, resources, and features focused on businesses. So much so that many say that selling on Instagram can be more profitable today than doing it through an online store.

Interesting Instagram Features For Stores

Several Instagram features are very interesting for stores. You can use them to generate greater visibility or attract the attention of users.

Instagram Shopping

Instagram Shopping is the sales platform you should use on this social network when selling with your store. With it, you can tag products and add their prices in the photos that you upload to your store account. Product tagging is similar to organising your followers.

To use Instagram Shopping, you must have a Facebook page and the product catalogue integrated into the page. In addition, your Instagram account must be configured as a company profile. Finally, you need to have a minimum of 9 previous publications and sell physical products on an official website.

Instagram Ads

Instagram Ads is one of the best Instagram features for stores. Here what we have is the paid advertising of this social network. The ads that are made on Instagram are not text but images or videos. You can create them through the social network itself or the Facebook Business Manager. Well, the truth is that there is no set fixed price since this is determined based on the ad auction.

Instagram Stories

Instagram Stories is an excellent tool that will help you give more publicity to your products and services. You can upload stories of your store, of the most outstanding products or on sale, explanatory stories about using some of the products, the purchase methods, etc.

The idea of ​​these stories is to attract users’ attention to generate more followers and that there is interaction with them. But keep in mind that stories are only 24 hours old. However, if you wish, you can leave the most interesting ones in the  “Featured” category to always be visible in your account profile.

Use Hashtags

The hashtags are the tags placed in each social network publication so that users can easily find a content type. For example, if you put a hashtag in the photo of your product like  #dresses, it will appear to the user who puts in the search engine  “dresses girl”.

In this way, you get your image and your product to reach more people. But of course, you have to know how to use hashtags well to enjoy greater visibility. A very generic hashtag can encompass millions of images, and it will be challenging for them to see you. You have to try to be a little more original and creative.

The Geolocation Of Physical Stores

If you have a physical store, you can use Instagram and provide your location to followers. In this way, they can come to your store to buy the products. You have several filters to geolocate your physical store and tag the location in the image of the product you have uploaded.

With this feature, you can also position your images and videos to appear to the people who live where you have your physical store. A beneficial social network for your business and with which, indeed, you will enjoy more customers and more sales.

Also Read: The Best Tips To Take Advantage Of Instagram Ads

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Audience: The people you want to reach. Just like every company, you have a unique audience based on your buyer’s “persona.”

You Are Boosting A Post: The creation of a paid ad on Facebook. You can expand a post’s reach and promote it to your target audience for a set fee. When you “boost a post,” it appears as “sponsored” in your followers’ news feeds.

Business Manager: A Facebook platform where you can manage your various pages.

A Chatbot (on Messenger): Software that uses a question-answer database to offer automated answers to your users’ questions.

Contest: Designed to inspire engagement, this fun promo event gives your audience a chance to win prizes and get to know your brand. Games are super popular and a great way to grow your community and build your brand’s connection with your clients. You can also host a contest on Instagram!

Edgerank: The algorithm Facebook uses to order, and class content in its users’ news feeds.

Engagement Rate: The percentage of people who have liked, shared, commented on, or clicked on your post after seeing it in their news feeds.

Facebook Live: Live Streamed videos you can film and broadcast simultaneously.

Fan: User who likes your page. Synonymous with “likes.”

Follower: A Facebook user who follows your page.

Interest Groups: A targeted group for a specific area of interest or activity. Beyond the typical general categories, you can create a “sub-group” with more varied and specific criteria for your audience.

Marketplace: Introduced in 2016, Facebook Marketplace is an online shopping platform that connects buyers and sellers via online ads.

News Feed: A constantly updating list of posts that appears when each user logs into Facebook. Content comes from friends, celebrities, brands, and sponsored ads.

Organic Reach:  A brand can reach fans through a regular post without paying for more visibility.

Page Roles: Users that manage or post on a page. Depending on the role, the delegated person can change the page, respond to comments and posts, go live, and create and delete posts.

Story: Photos and/or videos that are only visible for 24 hours.

Also Read: Facebook Marketplace Guide For Businesses

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Among these features is Facebook Marketplace. This platform allows businesses within this social network to boost their conversions and product sales, with a potential audience of 800 million people. Therefore, it is a platform to consider for any business looking for ways to reach potential new customers.

What Is Facebook Marketplace

Facebook Marketplace is a meeting point between Facebook users who want to sell products and others who wish to buy products locally. Before the launch of this section within the social network, users used Facebook groups to put their products on sale. Seeing this opportunity, the social network led by Mark Zuckerberg decided to expand the possibilities and make it easier to buy and sell products and services through Facebook Marketplace.

How Does It Work

Facebook Marketplace works simply: sellers expose their products for sale in their location, which are shown to users in nearby points or searching in that specific location. 

The potential buyer chooses the product and contacts the seller through a private message on Facebook Messenger. Through conversation, both parties agree on price and shipping. Thus, with Facebook Marketplace, businesses of all kinds can carry out the following actions: 

• Show products for sale for free
• Advertise the products to reach more users
• Get in touch with interested users

However, Facebook Marketplace has not developed the capacity to make purchases through the same platform (users must agree on the payment method) or specify shipping methods. Therefore, although it can be a valuable tool to find and contact many potential customers, Facebook Marketplace cannot be considered one of the leading e-commerce platforms since it does not facilitate money transactions. 

Another limitation of Facebook Marketplace is that it is only available to users of legal age. For these reasons, many individuals often use it, and freelancers (artisans, photographers, creators) or small companies are looking for a way to add more sales to their physical business.

Also Read: Facebook AI Research Works On The Limitations Of Deep Learning Models

How To Sell On Facebook Marketplace Step By Step

Sign Up For Your Facebook Marketplace Account

To do this, it is first necessary to have a personal account on Facebook. Once logged in to this social network, look on the left of your homepage for a tab that says Marketplace or type “Facebook Marketplace” in the search bar. At this point, create a new account by following the steps indicated by the platform. 

Add Products

Products on Facebook Marketplace are composed of several main elements: photos, title, description, price, and category. To achieve sales, it is crucial to show the product with several quality photographs and present it truthfully. In the report, try to be specific about the condition of the product and its characteristics. Try to make the title include the terms by which users can search for your product or recognize it (for example, the brand).

Manage Your Sales

Facebook Marketplace includes a screen from which it is possible to manage and edit products and observe user reactions and possible messages from interested buyers.  

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Social Media

As the name suggests, social media exposes three interests, firstly, the foundation of a conversation with his brotherhood. Secondly, they also access increased social interventions such as “retweets” demonstrating an oath from a union and concluding virility. And thirdly, they grant communication between its community and, at any time, even in an unstable situation. Therefore, we need tablets and smartphones, and boom.

The target is continuously connected and, thus, always picky about obtaining information. The social network is an integral part of social networks, like Facebook, or forum, etc. It should be noted that many of us still confuse social media and social networks, which are two visibly different notions. There are also social sharing media that help distribute any character of the content, in obvious or in its interlacing, if we speak of it like photos, videos and music.

The Sharing Economy

Knowing how to share is a very good gesture, but saving is also better, so you must know how to combine these two concepts. In the case of inhabitants in Switzerland, even if the provision of the sharing economy seems to be slowly making its way into the residential area, approximately half of the Swiss know what Airbnb is. Suppose we are talking about the most famous platform for the short-term contract of private homes.

However, the percentage of individuals who receive heterogeneous guests in their homes in Switzerland is still low. Unfortunately, only 2% of the population unbuttons their access to passing foreigners. See more details. On the other hand, the platform is used to make mobile reservations: 22% of the people questioned had previously resided in an AirBnB home in Switzerland or abroad.

Social Trading

We all know that social Trading is used to make money so easily, especially when we learn it from the best traders, we can touch it a lot more than we imagine. Therefore, without social media, this can never be done because we need media for that and a social network. Take the example of Online Trading. Many supporters around the world connect to social trading platforms every day. A gradual appetite for investment encourages many staff to throw themselves from their sofa into Trading.

A rectilinear threat to foreign exchange and financing funds seen by the fundamentals, which are revealed to them to be restricted. In these very common platforms, there are already 140 million members in the universe. In short, the three concepts mentioned above are inseparable because there are links between them. We can say that our futures depend on how we serve them and how much we appreciate them. Suddenly, without social media, economic sharing and social Trading would not be possible.

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