We all know that the last two years did not go as expected. COVID-19 and the resulting economic crisis have entirely changed the landscape of organizations in the international arena. To delve deeper into this topic, check here what impact the coronavirus will have on the events industry (although by now, we have already experienced almost all the consequences). But the question is, how can technology help us organize events in 2022?

The most striking fact is that virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are growing exponentially. Hence, the event industry wants to make the most of its benefits. But realistically, this may not happen in a short space of time.

Other emerging trends, such as paperless, touchless, or contactless technologies that prioritize eliminating contact, have become the salvation of almost all organizations during the COVID-19 pandemic. Furthermore, technological innovation has played a crucial role in the organization of virtual and hybrid events, helping all event organizers not to stagnate completely.

The truth is that technology has enabled thousands of people to work remotely and host virtual events and meetings worldwide. And what can we deduce from this? The more we continue with our lives in the so-called “new normal,” the more technology will help us adapt to new realities and scenarios.

Use of contactless and paperless technology another way event technology will play an important role is by reducing contact in interpersonal interactions to avoid contagion through surfaces. The registration and ticketing processes and even the networking strategy are expected to be more digital than ever. For example, event apps allow you to digitize all interactions, reducing the need to touch objects like business cards. Furthermore, sustainable events are contactless and paperless.

The realization of virtual and hybrid events technology can help the events industry reopen its doors while maximizing opportunities for in-person and virtual audiences. Physical tickets will give access to live sessions (which is an excellent idea if there is capacity, even if it is limited, in a particular place). Virtual tickets will allow participants to interact with exhibitors through webinars and video conferences with total security.

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According to a report carried out by the consulting firm Frost & Sullivan and promoted by Dassault Systèmes, surprisingly, only 23% of consumers think they will make absolutely all of their purchases online in 2030. The vast majority of those surveyed continue to believe that they will go to physical stores, but the appearance of these will not be what we are used to. The use of augmented and virtual reality technologies will change the consumer experience when buying. It will be possible to test products virtually and check how they feel in different scenarios. For example, it is not the same to try on a swimsuit and see yourself in the mirror of the store fitting room than to see how it would look on you on the beach with the help of virtual reality technologies.

Stores will have to adapt their businesses to new technological trends to survive this new era of change. Combining a physical and digital shopping experience is the key to success. Physical stores will no longer be places with an infinite number of products on display but rather showrooms that offer immersive experiences that will not be available online. There will also be significant changes in the logistics field, where there will be robots that will restock the shelves and provide the products that the customer requests. Payments will be made almost entirely electronically with the help of cutting-edge facial recognition technologies.

Another trend that will be very much in vogue in the next decade is personalizing products to the needs and tastes of the consumer, and companies like ECCO are already implementing this type of technology to adapt their products to each of their customers. The company’s innovation lab has developed a sophisticated algorithm to make a digital twin of each consumer’s foot create personalized soles with the help of 3D printing technologies. These characteristics will be increasingly present in products and services that will offer features that meet the user’s requests.

There is no doubt that the technological advances of recent decades have made it possible to modernize and include these discoveries in our daily lives, and by the year 2030, this trend will be at its peak. For successful digitization of the industry, physical stores and online services cannot be rivals but allies that will allow customers unique experiences when buying.

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How Does Augmented Reality Help Companies

Apart from its most common use for the fun and entertainment of video game lovers, augmented reality reaches other levels. Hand in hand with gamification, its momentum is revolutionizing sectors such as industry, marketing, education, logistics, and business. Remember that this technology offers you superimposed digital information in three-dimensional images and objects that can be very useful in reducing costs.

The virtual elements created and displayed on computer equipment that support them serve many purposes. This immersive technology is so versatile that it is used in business. Sometimes, without the need for significant investments. Because augmented reality requires little infrastructure, proof of this is the applications to play by interacting with that fictional world that mixes with the real one. It is used with higher value machines in so-called intelligent factories, and operators enjoy its benefits.

Augmented reality helps companies by transmitting information and new data that improve the productivity of the worker who uses it; or that they beautifully present something. In the training field, they replicate real scenarios in which the employee can practice their tasks in a very successful simulation. Thus, many more specific utilities could be cited for this tool that helps reduce errors and minimize occupational risks, imagine the final result of products, and even improve logistics.

Success Stories In Your Application

There are already successful cases where augmented reality is applied for employee training tasks in the industrial sector. Some examples are simulators of port and construction cranes or construction machines such as excavators, remote assistance for equipment repair, and even the intelligent system in a virtual environment for use in maintenance tasks.

On the other hand, the advantages of having simulated prototypes with augmented reality have been extended to various sectors dedicated to manufacturing products. Comfortable, simple, and valuable to reduce errors and the costs of producing this object, this method is successfully applied using glasses equipped with this technology. Augmented reality allows us to observe and analyze each piece, step, and detail from start to finish of the production process.

The marketing sector is also working very well to offer the user more impressive 3D content. In addition, such a detailed presentation allows the person to imagine what a product is like.

Likewise, augmented reality is already being applied in the commercial world. When it comes to offering something to someone, you can give an incredible and fascinating image of the characteristics of what you want to sell. It usually uses animations that incorporate storytelling. Or, in e-commerce, for example, virtual fitting rooms that allow the customer to see how an accessory or garment fits are a great solution to speed up the purchase.

Continuing in this line of immersive presentations and with a degree of attractiveness never before achieved, we can look at the use of augmented reality in the communication sector. Perhaps the most widespread case can be seen in the newscasts of several television channels, where superimposed elements, types of vinyl, background extensions, videos on the walls, and other resources that go beyond the audiovisual and manage to give a news item spectacularly appear, without losing the essence of reporting. The presenter moves in that parallel reality and even interacts with it.

Precisely at an informative level, the logistics sector uses this tool for operators to improve their productivity. Thanks to virtual indications on orders, advantages are obtained in storage, transport, and last-mile delivery. Handheld devices, stationary technology, or head-mounted HMDs are helpful.

Possible Applications Of Augmented Reality In The Future

The technological advance of augmented reality in companies is unstoppable, and little by little, it is expanding to more sectors. According to data from Capgemini, China, the United States, and France are the countries that are betting the most on it.

Among its possible future applications, examples could be cited in different sectors: health, architecture, retail, automobile, aviation, navigation, and advertising, among many others. Because its benefits to improve work and save costs are many, apart from other advantages that it offers in a particular way to each type of activity.

In conclusion, seeing that more and more companies implement augmented reality solutions, we can only hope that its potential will continue to grow. What do you think can help your company? Have you ever taken advantage of everything it offers?

Also Read: Integrate Virtual Reality And Augmented Reality Into Your Marketing

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The goal to be pursued is to offer you a much more rewarding and personalized experience. Would you like to know the benefits and applications of the IoT in the field of banking? Stay and read this post, and we will show you everything you need to know.

Benefits And Applications Of IoT In The Financial Sector

As we have already commented, the purpose of the IoT in the financial industry is to understand its customers’ behavior and needs better. IoT technologies work with such precision to ensure the integrity of the data, that is, that none of the data is incorrect. Therefore, we will see how this can benefit banking in various aspects of its day-to-day life.

Improved Business Efficiency

Thanks to the use and improvements of the IoT, customer service and its day-to-day functions will be optimized. We can verify this through biometric access to the banking applications themselves or the development of new payment systems in shops, such as biz. In the same way, we can see how today we can withdraw money from ATMs simply through our mobile device, without requiring our card.

Immediate Assistance

Our smartphones will notify account supervisors at financial institutions when we visit a branch, and this will go a long way in helping customers and saving time. In the same way, within the applications, we can access virtual assistants that can be robots or our supervisor, if required.

Payment Security

One of the main objectives of FinTech firms is to be able to offer greater security in payments to their clients. We have been able to verify this fact when we make online purchases; at the end of our purchase, we have to access our virtual bank to enter a code or key / digital signature.

Improved Financial Status

As we have seen throughout this article, IoT solutions allow you to improve the financial status of your customers. You can set a limit on the number of your purchases, as well as check your status and financial expense. That is, in what is their average savings and spending during the month, just as they can observe which are the sectors in which they have made the most purchases.

As we have seen throughout the article, the Internet of Things allows the banking sector to improve its productivity by offering a better and personalized service to its customers. Thus, thanks to this technology, banks will prosper and obtain better results, which are expected in the coming years.

Also Read: IoT Benefits With A Unified Communications Solution Everyone

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The Difference Between Virtual Reality And Augmented Reality

Virtual reality replaces our environment to transport us to another world. VR uses smart glasses, headsets, and other accessories to create a new reality. Who then gives the impression that every movement and every interaction takes place within this digital world. Conversely, augmented reality is limited to enrich existence by integrating virtual elements in the real environment. AR does not use specific equipment: a mobile device equipped with a webcam is sufficient. That is why people can also practice AR at home or on the go; Not everyone has smart glasses or other tech tools, but almost everyone has a smartphone.

In 2019, 67.7 million people were equipped with a mobile phone, representing 99% of the population. These figures show you the immense potential of such a digital marketing strategy. This is why it is also important to optimize the product pages of your merchant site for the mobile to improve the shopping experience of your customers! Find out in our free white paper how to avoid mistakes in mobile e-commerce. VR and AR are ideal technologies in many fields of activity: they can relate to video games, as well as museums, as distance learning courses, as medical simulations, or even cover many aspects of marketing.

VR And AR Take Us To New Marketing

The advantages of integrating virtual and augmented reality into your marketing:

• Offer a unique and personalized shopping experience.
• Stand out from the competition.
• Increase brand awareness
• Increase customer engagement
• Present your products in a creative and attractive way
• Explain the functions of its products in detail

This will result in more sales and fewer returns. Significant results for you, e-merchants!

Virtual Reality And Augmented Reality In Marketing

• Online shopping was experiencing significant growth in 2020; 85.5% of Internet users buy on the Internet!
• Unlike retail, VR and AR bring real added value to end consumers by allowing them to see your products in real life no matter where they are.
• This allows you to present your products and their details in their daily use. So you have the opportunity to prevent doubts and potential uncertainties from your customers. 
• Now let’s focus on the differences between VR and AR.
• Also Read: Virtual Reality Helps To Overcome People’s Fear Of Public Speaking

Examples Of Virtual Reality

Showcase your products without bringing them with you

Imagine the following scenario: you are attending a trade fair, and you want to present your new, very bulky machine. For this, you need to book a stand of several square meters, organize transport and hire staff to explain the characteristics of your device. Or you can present your product using virtual reality! In addition to saving space, time, and personnel, the virtual reality presentation will allow you to leave a lasting impression on visitors to your booth.

provide an engaging experience for your customers

Take the Swedish furniture giant, Ikea, for example. In the virtual showroom, visitors have the opportunity to do what they have been doing for years at Ikea, but with additional equipment and in a more comfortable way. They not only enjoy the 360-degree view of a fully furnished room, but they can also customize it to their preferences: In this way, customers can get a clear idea of ​​the final look of their apartment before purchasing a product.

Another example that represents a situation, admittedly less common but which had the merit of attracting customers’ attention, is that of the Diesel brand. On releasing the new perfume “Only the brave,” Diesel organized a campaign in several shopping centers. The courageous participants had gathered in New York at 150 meters above sea level and had to walk on a ledge to grab a bottle of perfume from the open mouth of a wolf. This is why people tend to prefer an augmented reality strategy, especially in the world of e-commerce.

Examples Of Augmented Reality

Let your customers try the products from home

The biggest benefit of augmented reality is the ability to show your customers your product in action – anywhere, anytime. Many merchants and sellers are already using this marketing strategy in their online stores. Some opticians, for example, offer their customers the opportunity to try on glasses virtually. Once on the product page, the customer can activate his webcam and decide, after a virtual presentation, whether he wishes to order them or not.

Attract new customers (online and offline)

Take the example of makeup. A lipstick can have multiple shades of different colors, and the only way a customer will try it is to open up each lipstick and apply each shade. Of course, this is problematic, if not impossible, in the context of online shopping.

Increase your brand awareness and customer loyalty

At a bus stop in London, spectators experienced an experience where they merged reality and augmented reality. Meteorites, tigers, a UFO. The Pepsi brand gave them an experience they will never forget. Emotional marketing is a powerful tool to stimulate customer emotionality with the help of an engaging and memorable experience. As we have seen in this article, augmented reality and virtual reality are perfectly suited for this purpose.

Conclusion

The marketing world is constantly on the lookout for new ways to grab the attention of (new) customers and provide them with the most personalized shopping experience possible. This is the reason why VR and AR technologies are becoming more and more popular. The precursors of virtual and augmented reality, which already achieved worldwide success, clearly show a very high public interest in these technologies.

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People who suffer from this type of anxiety try to avoid situations in which they have to speak in public, to the point of affecting them in their daily lives. Cognitive-behavioral therapy is the type of psychological treatment that is commonly used in these cases. A new study suggests that virtual reality (VR) technology may also aid in overcoming anxiety.

The study conducted by the University of Stockholm involved 20 patients from psychological clinics with anxiety related to public speaking. First, the participants underwent therapy sessions in which they practiced different speaking techniques. In the second part of the study, each one was put on virtual reality glasses in which a room full of people was recreated, and they had to make a speech. With a single session of three hours of virtual reality, the participants experienced a very significant decrease in anxiety when speaking in public.

The situation recreated by virtual reality could be customized according to the characteristics and difficulties of each participant. Both the audience’s mood and their behavior changed depending on the person. After the speech, participants could replay their performance to see how they did it. After the virtual reality sessions, the participants saw their fear decrease that the people who listen to them will have a negative thought about them.

One of the characteristics of people with a fear of public speaking is to have expectations of catastrophic beliefs, such as something embarrassing happening to them during their presentation and people laughing at them, or that the people who listen to them have a very negative view of them and their abilities due to their intervention. Virtual reality sessions also reduced these catastrophic thoughts.

Also Read: Virtual Reality & Augmented Reality – Differences & Uses,

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Augmented reality technology consists of superimposing computer-generated images on the reality around the user. In this way, the truth is “augmented” with richer experiences.

Perhaps the most famous example of augmented reality to this day is the popular Pokemon Go. In this game, users searched for images of these virtual creatures in real places in their cities.

Today, augmented reality in networks is already daily, as the filters of Snapchat and Instagram add elements (dog ears, makeup, sunglasses.) to the photos or videos of users.

Although both are examples of this technology for entertainment, brands are beginning to understand the true potential of augmented reality for marketing.

Thus, today there are already various ways in which it is possible to use it on social networks to get more attention to your products or services and grow a business.

How Is Augmented Reality Used On Social Media?

Studies already estimate that as early as 2022, the augmented reality advertising market will move around $ 13 billion. 

The truth is that social platforms are already investing large amounts in developing and integrating this technology. For example, Instagram is experimenting with adding the ability for users to test products virtually. 

Some of the uses already available include:

Achieve Greater Reach With Your Effects

Instagram effects (popularly known as filters) are among the most popular augmented reality apps, and many businesses have already realized their marketing potential. 

It is possible to create your effect on Instagram or Snapchat to enhance your branding and is attractive and comfortable to share on networks, multiplying its reach. 

Test Products

While it is true that it is difficult to compete with the experience in a physical store, many companies choose to allow their customers to try their products through augmented reality. 

Some brands have also developed tools for their customers to try makeup products, sunglasses, and even different furniture models for the rooms of a house. 

Advantages Of Using Augmented Reality In Social Networks

Improve Engagement

Static images and videos are already standard content in the feed of social network users. In a context of dispersed attention and continuous scrolling, generating an augmented reality experience draws the user’s attention and retains it for longer. Besides, it multiplies engagement, encouraging you to use augmented reality for fun. Thus, augmented reality applications such as Instagram effects jump from user to user in an almost viral way.

More Shared Content

Augmented reality provides an innovative and immersive experience for users. It is about creating highly dynamic content that interests your audience and target buyer and that people will want to share with their friends. 

Boost Impulse Purchases

This technology acts as a bridge between the virtual world and reality, allowing the user to imagine how a product can be integrated into their day-to-day life and appearance. It is a hybrid experience that drives the most impulsive type of purchases, by making the user experience the product firsthand without waiting for it to arrive at home.

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Virtual glasses seek to form each of its users to recreate the phantasy world with greater clarity and precision. It’s essential that before choosing a selected model, you recognize what computer game glasses are?

Virtual reality glasses, commonly called visors or HMD (head-mounted display), are display devices very almost like a helmet.

Its function is to breed images created during a computer on a screen that’s placed very on the brink of the eyes, or in many cases, projecting the image on the retina of the eyes (virtual retina monitors).

Due to how close it’s to the attention, computer game glasses allow images to be viewed much more extensively than what we usually see within the standard image on a display screen.

These glasses also make it possible to encompass the whole field of vision of the user. Since you recognize what computer game glasses are, you ought to know that they’re available in several types.

Types Of Computer Game Glasses

• Monoculars, which indicates that the image will only be reproduced in one eye.
• Binocular, a stereoscopic image is achieved because it’s reproduced in both eyes.
• Virtual reality glasses, this model, allows total immersion in a computer game which suggests that you can only perceive images from the pc.
• Augmented computer game glasses, also referred to as the optical HMD that creates those that have them, see the environment in a slightly extended way.
• Mobile computer game glasses, these are housings that house a Smartphone to breed the pictures stored in it.
• Virtual reality glasses without a processor.
• Autonomous computer game glasses.

The Characteristics Of The Virtual Glasses Are:

• Screen resolution.
• Field of view.
• Tracking latency
• Orientation tracking.
• Screen refresh.
• Eye-tracking.
• Position tracking.
• Stereoscopic vision.
• Grid effect.

When Did Computer Game Glasses Appear

Doing a touch of history about computer game glasses, it is often noted that it’s not a new device. Why? The utilization of means allowed the enjoyment of computer games dating back to the 1950s, whereby means of machines within the sort of glasses they simulated the trip to an unknown world, but those techniques and machinery that weren’t in the least comfortable limited the experience.

However, because of technological advances, it’s been possible to immerse each of the users in an alternate world. With the assistance of computer game glasses, all this has been achieved, thanks to their characteristics and their price, it’s more common for every person to possess computer game glasses reception.

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The data center hardware ecosystem is transforming with the advancement of the latest technologies, especially Artificial intelligence. While traditional CPU manufacturers like Intel still are the market leaders in data center IT infrastructure, other firms like Nvidia try to determine themselves as suppliers of kits designed specifically for AI applications.

This results in new technologies and form factors seeking to interrupt into enterprise data centers and enormous hyperscale centers. But these facilities are built following the pattern set by the standards for racks and servers, so experts say that the arrival of those new platforms won’t mean a radical change in these IT architectures. A minimum of within the short term, as operators aren’t willing to revamp the most and auxiliary systems to deal with these new technologies.

The debate on this evolution is open, but experts are convinced that the upcoming years will see the arrival of the latest technologies and innovations, which will help the new hardware designed for Artificial intelligence find its place in its title within the data centers. Experts recently explained, “We are getting to see tons of latest competitors later this year.” Although he also said this last year, he says that “now we are beginning to see chips start, and it should be quite exciting. These chips take longer to develop than anyone would like. But there’s no way that faster chips can compare to maintaining the expansion of the models. “

He refers to the rapid advancement that Artificial intelligence algorithms experience, which requires different approaches than conventional ones when it involves computing. And it isn’t almost computing power, it’s about the ability to figure with all types of knowledge sources. Therefore, specialists are convinced that within the future, the hardware for AI is going to be specialized, regardless of what proportion traditional CPU manufacturers want to enhance the performance of their chips within the field of AI, which they use this argument to sell the excellent computing power of your scraps.

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As technology advances by leaps and bounds, its impact on the business world grows exponentially. For corporations supporting the manufacture and sale of a specific product, investment the proper technology is essential once it involves creating, promoting, advertising, and promoting deals here are many technologies that are expected to possess the largest impact on product-based businesses.

5G Technology

The 5G technology permits corporations to make platforms and techniques with reduced information measure needs and better energy band. 5G can give a lot of opportunities for corporations to serve customers and supply them with quick and reliable service. Good devices can still affect the approach folks look and therefore, the brands they value more highly to do business with.

Machine Learning

Machine learning can have an enormous impact. one in all the newer technologies is AI copywriting for e-commerce. Description and text affect conversions and SEO. If technology facilitates ease of the burden of writing effectively, this can be crucial for brands.
Internet of things. Well, connected devices are already present, and with the arrival of lower latencies and 5G technology needs, they’ll be even more capable. The web of Things creates incredible opportunities for forward-thinking product-based corporations, each for product innovation and enhancements in producing, promoting and provision.

Virtual Reality

With multiplied caution because of the pandemic and social distancing, the video game has become a convenient approach for retail corporations to show their product. However, it carries with it a revolutionary habit within the sense that the aftermath of the pandemic may leave several ancient retail operations with fewer customers than they want to have within the past. Folks could get won’t to their current searching habits.

GPT-3

Technology is on the increase, particularly AI. The Generative Pre-trained electrical device three (GPT-3) could be a language model that uses deep learning to supply texts that simulate human writing. However, you cannot scale a lot of any, Associate in Nursing being trained on this collection of knowledge brings with it an inherent human bias. Quality information is the next step to boost AI, that successively is going to be a crucial half so any business, particularly makers, isn’t left behind.

Voice Package

We are going to see the voice package grow within the years to come back. The results of this alteration are going to be a lot of customized experiences for patrons. Rather than obtaining results with the Google Assistant, we’ll see you establish precise results that offer users specifically what they require.

Augmented Reality

Increased reality can have the largest impact on product-based businesses. With AR, customers will check products before getting in reality, and golf shoots the merchandise within the “hands” of a lot of folks. It conjointly has attention-grabbing implications for the merchandising expertise and transformative promoting potential. This can be nice for each business and customers.

Social Commerce Platforms

New platforms can emerge, which will create social commerce easier than ever. Brands ought to obtain to expand partnerships with creators and influencers for product placement opportunities through their social media channels. This can need distribution or paid placements; however, can permit the product to be quickly presented to an outsized audience.

3D Print

3D printing is already preferred thanks to producing the product; however, it’ll still grow as folks acknowledge its importance. Corporations will use it to make prototypes, check new products, and give them to investors.

Image Recognition

Image recognition is already having a significant impact on e-commerce and different product-based businesses. This can be particularly vital to understand as a result of the bulk of on-line interactions are through mobile devices. it’s vital for businesses to permit users to perform image searches and reverse image searches. It makes it easier for mobile device users to search out a business or product and decrease.

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