What Type Of Server Should You Choose For Your Cloud Hosting?

Logically there is a difference between these two types of servers because:

– a dedicated server is a physical and hardware server comparable to a computer tower. As its name seems to emphasize, it is dedicated to personal use. The customer who opts for a dedicated server has full access to the machine’s potential and can configure the machine as he wishes (RAM, operating system, processor, storage space, etc.) The dedicated server is often

– A virtual server can be described as the sharing of the resources of a physical server between various users thanks to virtualization made possible by hypervisors.

A virtual server is, therefore, a virtual machine created and hosted on a physical server among several other virtual machines. Each virtual machine is independent and has its own storage space, RAM, operating system…

The virtual cloud server is now the best hosting solution to be preferred by SMBs because cloud platforms like Microsoft Azure register many users every day. To provide your company with the best possible management, it is necessary to call on an IT service provider to provide server outsourcing solutions. In this way, you will benefit from the many advantages of the cloud server, of which there are some.

Reduced Costs Thanks To Cloud Computing

Cloud computing saves users the cost of purchasing hosting infrastructure and even allows the user to opt for per-minute billing.

Cloud computing encourages users to reduce investment in upkeep, maintenance and repair of hosting equipment because, in most cases, the central part of these investments goes to cloud hosting service providers.

Cloud computing makes life easier for start-ups by making them accessible at a lower cost from the start of their activities to large volumes of storage, which were once only reserved for large and wealthy companies.

Greater Flexibility Thanks To The Cloud

The Cloud enables the virtualization of business computing resources and immediately adapts to the needs of a business. Also, cloud hosting guarantees maximum performance thanks to the scaling and high availability.

Greater Productivity In Development

Cloud hosting promotes :

– reduced development cycles

– forecasting of pilot project investments

– backup and replicability of processes

– faster production launch

– and limitation of cloud hosting hardware

High-Performance Security For Your Data

Cloud hosting offers :

– constant updates in compliance with the system

– improved security thanks to data redundancy

– and finally, continuous availability

The post What Are The Benefits Of Cloud Hosting? appeared first on Web Updates Daily.

The On-Premise System

The On-Premise system is a mode that consists of acquiring the software and physically arranging it on a PC or other complex machine. De facto is integrated into the servers of the recipient company. Thus, it facilitates access to employees of the house. These are now able to work easily. Since the program is new to everyone, the editor can perform preliminary settings or initiate users. Using On-Premise for large enterprises requires the purchase of a controller called a license. The company has two options: buy one on behalf of everyone or one per person. Once the acquisition is made, you will then proceed with the optimization, configuration, and installation in the most plausible way.

Advantages

On-Premise offers multiple advantages that differentiate it from Cloud Computing. There are no additional costs after purchase. You buy once for good and you can enjoy it indefinitely. Control is solely the responsibility of the owner and only he can define his destiny. With this mode, the data is recorded directly on the lines of the entity. Thus, your sensitive data is fully protected. Moreover, the user is the only one to have access to all the information held by the program. This advantage prevents third parties from knowing your professional situation.

Its Disadvantages

Any computer system is bound to have a flaw. For On-Promise, the latter lies mainly in its materialism. Indeed, the receivers must necessarily adapt to the program. In addition, updating and maintenance procedures require a lot of effort. The license is also very expensive even though it must be acquired. This later leads to the general abandonment of the development of software programs.

The Cloud System

The Cloud is a mode of computer processing of the data of a firm or a potential and exploitable online via the Internet. In other words, it is a complex system of servers linked to a common network. It then allows subscribers to share or use software and files remotely. This mode consists of making a kind of online subscription instead of paying for software to be installed on a digital medium for use. The publisher puts the software in an information field and then gives access to customers. It will therefore suffice to establish a connection from the computer through a browser. Therefore, you will need to connect to the Internet.

Advantages

In contrast, the use of the Cloud is independent of the degree of performance of the devices involved. This is because a management service is running in an outside field. Therefore, the update of the system is the responsibility of the manufacturer and there is no longer a considerable effort to provide. In the beginning, since it is a subscription mode, the costs are cheaper.

Its Disadvantages

As for the limits of the Cloud, the programs cannot function in any way without the provision of an Internet connection. Even if it exists in poor quality, the operation is also not possible. This requires a stable, high-speed, high-quality connection. Furthermore, the use of the tool is compromised if ever the manufacturer no longer works.

Also Read: Big Data And Cloud Computing The Future For Companies

What You Must Remember

These alternatives offer many points of dissimilarity in the sense of the offer. Regarding the first, the price is unique, but high because of the license. It is installed on the customer’s equipment. The optimization process must be performed by the user and requires enough effort. In addition, most of the data is contained in his computer. 

On the other hand, for the second, the software is not made directly available to the customer, but rather on an online server. Thus, it will require a reliable internet connection to access it. The seller is responsible for ensuring the confidentiality of sensitive information entrusted to him by the company. However, the program is no longer functional if the provider stops exercising.

The post What Are The Differences On Premise vs Cloud Computing appeared first on Web Updates Daily.

Who Are The Decentralized Cloud Players

2017 and 2018 brought out severe decentralized cloud players in several countries worldwide. The Chinese Xunle I seems to have a head start by having already deployed more than a million OneThing Cloud servers among its customers, allowing the storage of personal data and files on 1000 petabytes.

What Is The Interest Of The Decentralized Cloud

Reduce Hosting And Runtime Costs

The goal of the decentralized cloud is to provide a similar solution to existing centralized clouds like AWS while achieving a significant cost reduction. The two most advanced players are Xunlei and iExec, an INRIA spin-off that launched its platform in November 2017. iExec presents itself as a computing power marketplace and allows users to buy and sell their computing power peer-to-peer like a tangible commodity. Based on an utterly liberal system leaving room for the development of competition, iExec’s cloud allows developers of decentralized applications to host their dApps and execute their Ethereum intelligent contracts at attractive and increasingly competitive prices worldwide. as new suppliers join the platform.

The solution also makes it possible to circumvent the scalability problems of the Ethereum network, which does not offer enough computing power to run all of its dApps efficiently. iExec provides publishers with an SDK to create applications directly on the platform. At present, the iExec Appstore presents about 40 applications.  Today, one of the main challenges is to seek to forge partnerships with different pet computing power providers to offer a sufficiently large offer on the marketplace. iExec currently works with Genesis Mining (cloud mining), Stimergy (connected boilers), Cloud&Heat (private cloud), and Qarnot Computing (servers-radiators).

Improve Hosting Security

In addition to the lower use costs, the decentralized cloud represents a significant advantage, mainly when it is based on a blockchain: it is, of course, a question of the storage’s security and the data’s execution. On iExec, the blockchain consensus mechanism is the Proof of Contribution and is based on an off-chain protocol. Each publisher pays a deposit and then is assigned a reputation score based on their ability to deliver a cloud service successfully. Everyone only gets their deposit back if they have delivered their service successfully.

Nevertheless, the distributed nature of a decentralized cloud represents a real challenge in terms of security. To address this problem, iExec has optimized its platform to use Intel SGX, which allows the execution of code and data in protected enclaves. The start-up is now developing with Intel SGX a complete end-to-end solution integrating SGX technology for their decentralized cloud. This device guarantees that each dApp is executed correctly and that each data is treated as expected without anyone having access to it and being able to falsify it, including its owner. iExec also works with other SX vendors, such as Scone and Fortanix.

The Decentralized Cloud, A Complex Deployment

If the decentralized cloud opens the doors to a more competitive, fairer ecosystem and greener, it remains much more complex to set up than a centralized cloud. This technical challenge requires heavy investment, estimated at $100 million in R&D for the Xunlei company since 2014. To host an application on a decentralized cloud, the workloads must be eligible for a distributed computing architecture. 

The decentralized cloud is, therefore, not always suitable for all applications, as it is sometimes difficult to set up. However, we find this type of architecture in various projects: financial prediction, learning AI (where the potential market is huge), or even graphic rendering. Processing is, of course, more complex than in the case of a centralized IT infrastructure, and some web environments will also be much more challenging to distribute.

The Advancement Of Distributed Ledger Technologies

Despite this complexity, distributed ledger systems (beyond the cloud domain) have experienced such a boom over the past two years that we are now in a position to ask ourselves if the platform economy as we know it today could last for the next 10 or 20 years. The decentralized web has every chance of progressing as much as the decentralized cloud in the face of growing rejection of the oligopolistic, even monopolistic excesses of the market giants.

Also Read: The Five Great Benefits Of Cloud Computing

The post Will The Cloud Of The Future Be Decentralized appeared first on Web Updates Daily.

Google Drive

We can’t talk about online storage without mentioning Google Drive. It’s the most well-known online cloud storage service in the world right now. It is effortless because all you need is a Gmail, Youtube or Google account to access its own Drive, a free Cloud limited to 15 GB. Your password secures ample space, and you are the only one with access except for the files you decide to share with third parties. The most generous offer for free online storage is because many do not even reach 10 GB.

Dropbox

Well-known storage service also because it has had its day, Dropbox is more interesting for the geeks among us than for amateurs. At the interface level, it is more complicated, so people less comfortable with computers do not venture further. Then, once installed, it is very intrusive and can be found everywhere, especially in notifications. In addition, at a Drop box, you will only have 2 GB at your disposal, although the average transfer speed is acceptable by going to 2 minutes and 19 seconds for a test file of 1.2 GB (which is a minute 32 seconds at Google Drive).

pCloud

It is one of the latest entrants to the Cloud market but has earned its place among the best. Its strength lies in speed and efficiency. When registering, all you have to do is provide an email address and a password, and that’s it. Storage space of 2 GB is offered upon opening and what is fascinating with pCloud is that the interface is straightforward to master and offers a rather fun reward system. After registration, there are several steps to do, but unlike the Microsoft one, they are not dull. Each step, such as validating the email or activating automatic synchronization, allows you to acquire additional GB of storage for free.

Sync

Sync is one of the best online storage, and it is the most prolific for those who want their data in the Cloud to be private without having to pay a considerable sum. Upon registration, you will have 5 GB of free storage, but the security is well above the rest. This is explained by the fact that the services and data are hosted in Canada, so privacy is more respected compared to the United States.

iCloud

iCloud is simply Apple’s Cloud, an online storage service launched in 2011. What differentiates it from other Clouds is that iCloud backs up without any actual intervention on your part. The main interest was at the beginning to allow you to change the device but keep all the information, photos, videos and folders in your old device. The free offer is 5 GB and can be extended very far in the paid version. This is the best cloud service if you have an Apple device.

Icedrive

Icedrive is also very recent on the online storage market, but it has convinced users with the excellent security it offers concerning confidentiality at no extra cost. Now it ranks among the top and emerges as one of the best online storage services. The free offer goes up to 10 GB but lacks functionality, especially concerning data sharing, which is a bit of its weakness. It remains the perfect online storage for what one wants to save.

One Drive

A product of Microsoft, Onedrive is not the solution if you don’t have a lot of time on your hands. This is a fact that doesn’t surprise you that much if you’ve been in the IT world lately. At Microsoft, we are used to many steps to reach a point, and the registration is very slow and requires a lot of rectification. Once the account has been validated, you will have 5 GB at your disposal for free with a transfer speed of 3 minutes and 19 seconds for the 1.2 GB file. This is far from the best we have encountered so far.

MEGA

The most striking thing that is obvious only at registration is that MEGA is very generous with the free offer. It goes up to 50 GB of storage space, three times more than what Google offers. However, it is limited in bandwidth, and this does not bother standard users, who will be satisfied with what will be offered. In addition, it attributes good security and many possibilities in its interface.

IDrive

IDrive is another online storage provider that is affordable in the paid version. It offers 5 GB of free storage by signing up and a good quality backup service. In addition, there is no limit on the number of devices, and for mobile devices, it is compatible with both Android and iOS. So you can switch from one device to another and have your data in view at all times. The most important thing is that iDrive fulfills its security role well, and it is possible to set up private encryption.

The post Top Free Cloud Services For Online Storage appeared first on Web Updates Daily.

In principle, Edge Computing has a formidable field of application in business and industrial organizations. Internet of Things (IoT) devices collect a large amount of information, but they are limited to sending this data to the cloud, where it is processed to obtain certain information or events are triggered, which does not allow optimization of the speed of transmission. 

But this can be improved by using Edge Computing, where information is stored very close to the data source (hence EDGE = edge of the network). Because the processing does not have to happen in the cloud, but locally, it is much faster, using less bandwidth, and reducing latency to a minimum. 

If it is not necessary to send all this information to the cloud and it is the devices themselves that are in charge of processing it, allowing organizations to analyze it in real-time, something that is tremendously necessary for specific industries such as telecommunications, finance, or health.

Benefits Of This Technology

As we can see, all this results in benefits that must be taken into account: 

• Reduction of broadband costs by not having to upload data to the cloud at all times. 
• Lower latency, almost non-existent. 
• Greater agility and speed in the user’s decision-making. 
• Better security conditions by controlling the privacy of the information. Its storage occurs locally. 
• Improvement of the user experience. 

Edge Computing Applications

Edge Marketing is going to have a wide diffusion in Information Technology circles : 

• Manufacturing industry: Analyze and prevent possible errors in the production chain. 
• In Agriculture and livestock: Monitoring in real-time the processes that are carried out. 
• In the mining and oil industry: Bringing analytics to the most remote places is one of the main challenges for Edge Computing. 
• Video games and multimedia content: Bringing data centers closer to the places where they are being consumed. 
• Energy Consumption: Edge-connected IoT devices are used to monitor and correct energy consumption in industries and businesses in real-time. 
• Using Edge in autonomous driving and traffic management. 
• Apply this technology to healthcare, enabling automated care and immediate responses to incidents. 
• For questions related to surveillance and response to possible anomalies, by studying images instantly, detecting any problem that occurs, whether they are natural disasters or terrorist attacks. 

Also Read: Mobile Database Technology In Edge Computing

The post The Great Future Of Edge Computing appeared first on Web Updates Daily.

The need for Edge Computing will continue to increase in the current era of hyperconnectivity that we are experiencing. Instead of relying on distant cloud data centers, edge computing architecture optimizes bandwidth usage. It reduces round-trip latency costs by processing data at the network’s edge, ensuring users end a positive experience with available applications that always work quickly.

Forecasts indicate that the global edge computing market will grow from $4 billion in 2020 to $18 billion in four years. Driven by digital transformation initiatives and the proliferation of IoT devices, Gartner forecasts that more than 15 billion IoT devices will be connected to enterprise infrastructure by 2029, where innovation at the edge will capture imaginations – and budgets. – of the companies.

Therefore, companies need to understand the current state of edge computing, where it is headed, and how to be prepared to improve applications. Harnessing the power of the edge to simplify the management of decentralized architectures. The earliest edge computing implementations were custom hybrid clouds with applications and databases running on local servers backed by a cloud backend. Typically, it was a rudimentary batch file transfer system that handled data transfer between the cloud and local servers.

In addition to the capital expense (CapEx), the operating expense (OpEx) of managing these distributed server installations in custom facilities can be daunting. With the batch file transfer system, apps and services on edge could be running on stale data. In addition, there are deployments where hosting a rack of on-prem servers is impractical (for example, space, power, or cooling limitations on offshore oil rigs or construction sites, and even on aircraft).

To mitigate OpEx and CapEx challenges, the next generation of edge computing usages should take advantage of managed infrastructures at the edge of cloud providers, such as AWS Outposts, AWS local Zones, Azure Private MEC, and Google Distributed Cloud, that can significantly reduce the operational overhead of managing distributed servers. These cloud-edge locations can host storage and compute on behalf of multiple on-prem locations, thereby reducing infrastructure costs while providing low-latency access to data. In addition, edge computing developments can take advantage of the high-bandwidth and ultra-low-latency capabilities of 5G access networks with managed private 5G networks, with proposals such as AWS Wavelength.

The future of edge strategies goes through databases that are prepared for it. In a distributed architecture, data storage and processing can occur at various levels: in central cloud data centers, at cloud-edge locations, and the client/device level – a mobile, a computer, or custom embedded hardware. Each class offers more excellent guarantees of service availability and response capacity concerning the previous story. The co-location of the database on the device ensures a higher level of availability and responsiveness without relying on network connectivity.

A key aspect of database organization is maintaining data consistency and synchronization across tiers, depending on network availability. Data synchronization is not about the bulk transfer or duplication of data across these distributed clouds. It’s about the ability to transfer only the relevant subset of data at scale in a resilient way to network outages. For example, only store-specific data may need to be transferred to your facility in a retail store. Or, in healthcare, only aggregated (and anonymous) patient data may need to be sent from hospital data centers.

The challenges related to data control are exacerbated in a decentralized environment and must be one of the primary considerations to consider in an edge strategy. For example, the data platform must be able to streamline the enforcement of data retention policies down to the device level.

PepsiCo Leverage Edge Computing to Drive Innovation. For many companies, a decentralized database and data synchronization solution are critical to the success of edge computing. Take PepsiCo, a Fortune 50 conglomerate with employees worldwide, some of whom operate in environments where they don’t always have an Internet connection. Their sales reps needed an offline solution to do their jobs properly and efficiently. To do this, the company leveraged an offline-ready database integrated into applications that its sales reps could use in the field, regardless of Internet connectivity. As long as the Internet connection is available,

Similarly, the medical company, which provides software solutions for mobile clinics in rural communities and isolated towns around the world, often operates in locations with little or no Internet access, which affects its ability to use traditional cloud-based services. 

The edge will drive the future of business innovation. In 2023, according to IDC, 50% of the new enterprise IT infrastructure deployed will be at the edge rather than in corporate data centers, and by 2024 it forecasts that the number of applications will increase by 800%. This suggests that as enterprises streamline their next-generation application workloads, it will be essential to consider edge computing to augment cloud computing strategies.

Also Read: Edge Computing Requires Further Standardization

The post Mobile Database Technology In Edge Computing appeared first on Web Updates Daily.

Edge computing enables IT capabilities to be expanded beyond traditional boundaries, moving compute and storage capacity closer to the source of data and application users. In recent years, infrastructure providers have turned to the development of edge solutions, but a set of standards has not yet been established on which to base themselves to implement this type of technology.

According to Gartner experts, although many companies are experimenting with edge computing, at the moment the proofs of concept are not based on standardized standards, and they consider that this technology is still “very green”. In the opinion of Bob Gill, vice president of research in Gartner’s infrastructure strategy group, the current state of this technology resembles the early days of the cloud, when companies created their own applications without considering whether they met the requirements of the cloud. corporate governance standards, and in many cases were unable to share data with each other.

Speaking at Gartner’s latest conference on IT infrastructure, operations and cloud strategies in Asia Pacific, Gill said that by 2023 80% of enterprises will implement multiple incompatible technology stacks. That will be due to the lack of architectural standards for edge computing, but he believes that it is not sustainable to reinvent everything every time a new emerging technology emerges.

To avoid the problems this can cause, Gill says companies could adopt frameworks such as those established by the Linux Foundation’s LF Edge and EdgeX Foundry projects, or the Open Infrastructure Foundation’s StarlingX. This would provide them with useful elements to build a technology stack at the edge without being limited by incompatibility with the rest of their infrastructure.

It highlights the developments that have been carried out by large firms such as IBM, which has combined elements of EdgeX Foundry with capabilities of its own cloud services, which has allowed it to develop a framework for its edge computing offerings. 

One of the priorities in this sense will be security, something that companies will have to solve in the next four or five years if they want to be successful in the implementation of edge infrastructure. Emerging technologies and practices such as Zero Trust and SASE come into play here, which can facilitate secure access to devices at the edge and ensure security conditions throughout the enterprise network, encompassing both the cloud and the on-premises data center and network.

Also Read: The Relevance Of Edge Computing In The Technological World Of Tomorrow

The post Edge Computing Requires Further Standardization appeared first on Web Updates Daily.

This thriving market generated more than $145 billion in 2021, and it’s projected to grow even more. As more players enter the market, SaaS digital marketers will find themselves in a challenging position as companies scramble to get clients.

At the same time, it presents a unique opportunity for digital marketing—and it’s an area where SaaS marketers can gain an advantage over competitors if they play their cards right.

This article presents a digital

marketing guide for SaaS companies on how to get new customers and how to

retain existing ones.

1. Use data mining as part of your digital marketing strategy.

Data mining is the process of finding insights to improve business decisions. It’s important now more than ever for companies to have a thorough understanding of the data they have to be able to effectively market their product.

This applies particularly well to SaaS companies. Data mining is a powerful tool to help you gain insights into consumer behaviors that are otherwise overlooked.

Web scrapers like Scrapfly can extract an enormous amount of potentially valuable data. This is user-provided data that can be used for predictive analytics, particularly examining past data in order to predict future patterns in consumer behavior.

Some of the data points that you can gain access to are geographic locations, activity history, search queries, ratings, and reviews, among others. This unlimited supply of data can help you build a fool-proof, data-driven SaaS digital marketing strategy.

2. Implement an SEO-friendly content marketing strategy.

Content marketing is one of the most effective ways to generate new leads and bring in revenue for your SaaS company. It’s also a great way to maintain good visibility with potential customers who may not be ready to buy from you just yet.

But how do you design an effective content marketing strategy?

•  Create a buyer persona.

A buyer persona is a composite of all the traits that define your ideal customer. By understanding their needs, priorities, and motivations, you will be able to create marketing materials that will resonate with the people who are most likely to buy from you.

• Do keyword research.

The content you produce should be relevant to the needs of your target audience. This means identifying relevant keywords that your ideal customers use in their search queries. If you have created a buyer persona and ahve gained insights from data mining, you’ll be able to target the right keywords.

Using keyword search tools, such as Ubersuggest, Ahrefs, and Keywords Everywhere, can also help you find keywords that can help drive traffic to your site. 

• Optimize your content.

Search engine optimization (SEO) is a necessary element in making sure your website is easy to find online. Applying SEO best practices to your site can improve the visibility of a website in search engines. This involves on-site and off-site SEO strategies that include the following:  

>        Creating content that answers problems and addresses pain points.

>        Adding relevant keywords to articles and images.

>        Optimizing the page’s title and meta description.

>        Speeding up load times of your website and pages.

>        Making your website responsive for mobile devices.

>        Getting backlinks from authority websites via guest posting and outreach.

Keep in mind that content marketing is all about providing information that matches user search intent. If you are writing articles or creating videos that solve problems in the realm of SaaS, you can expect organic traffic to your site. If your website is designed to give the best user experience, you’re closer to converting site visitors to paying customers than you think.

If you need a little bit of help, Embarque can design an SEO for SaaS strategy that can drive organic traffic to your site, generate high-quality leads, and increase conversion rates.

3. Implement a social media marketing strategy.

You can’t ignore the stats: there are 4.2 billion active social media users worldwide. That’s more than half of the total world population! It goes without saying that a social media marketing strategy is necessary to reach even just a fraction of this massive number of users.

Effective social media marketing involves understanding and using platforms such as Facebook, Twitter, LinkedIn, TikTok, and Instagram, among others, to promote your product and engage with customers. It can also be used to monitor feedback about your brand, analyze sentiment, and measure customer engagement.

It also requires the consideration of the target audience and tailoring content to their needs, in

addition to understanding how different social media networks work in terms of how content is shared, who has access to it, and the culture of the network.

Facebook and LinkedIn are the obvious choices for SaaS companies, but if you want to find more prospects, you have to get out of your comfort zone and build a strong presence on Instagram. You’d be surprised at how it can help create awareness of your brand and drive traffic to your site.

Instagram is heavy on visuals like images, stories, and reels, so you have to create content that is visually appealing and makes sense to the audience that use the platform.

But before you start creating and posting content, you have to carry out Instagram hashtag research. This involves identifying hashtags that your target audience use, looking at which hashtags are popular among certain demographics, and observing what conversations are taking place around these hashtags.

You have to do this strategically to get the best results. Flick’s Instagram hashtag research is a data-driven strategy that can help you find the relevant hashtags that will push your SaaS product in front of your target audience. More reach means more traffic to your site and more opportunities to generate leads and convert them to paying customers.

4. Make your SaaS customers stick around.

Churn rate is a measure of customer turnover. In SaaS, it’s the percentage of customers who have canceled their subscriptions over a period of time. Companies calculate this to try and determine if they need to plan for changes in their strategy so as to keep their customer base.

A high churn rate can be a major issue for service providers that rely on recurring sales cycles and new customers to remain profitable.

Customers who cancel their subscriptions may be unhappy with the product or service or they may have found a better deal elsewhere. If you don’t understand retention metrics, you wouldn’t be able to pinpoint the reasons.

The Churnkey Audit will help you make sense of your customer churn metric so you can lower your SaaS customer churn rate to acceptable levels.

>        Make customer onboarding easy. Don’t make them jump through hoops to use your product.

>        Add the option to pause subscriptions. This will give you a reasonable time to fix issues that are making your customers leave.

>        Ask for customer feedback. Use the information to improve your product or service.

Churnkey can help you develop a strategy so your existing customers stay with you for a long time.

The post Digital Marketing Guide For SaaS appeared first on Web Updates Daily.

What Differentiates Smart Data From Big Data?

As we all know, data has become the most valuable asset for companies since, thanks to this information, we can predict the future behavior of our potential customers and offer them what they need at the exact time and place, thus increasing sales.

But to know the differences between Big Data and Smart Data, we must understand what these terms refer to.

As we told you in our previous article “The Big Data: Present and future for companies” if you have not yet read it, we recommend that you do so, it refers to the large amount of both structured and unstructured data that flood a company every day.

But as we have already mentioned on other occasions, the important thing is not the amount of data you have. Still, the analysis carried out that information and the decisions made. It is in this area where Smart Data helps us.

Smart Data is also a technique responsible for collecting large amounts of data instantly, but unlike Big Data, the system is also capable of analyzing all this information.

Smart Data is presented as a perfect tool to collect information, analyze it, understand it and give a helpful response based on that data. For this reason, many experts are defining Smart data as the improved version of Big Data, thanks to its ability to find solutions to solve company problems instantly.

Benefits Of Incorporating Smart Data In Your Organization

As we have already mentioned, the main advantage offered by the Smart Data technique is the ability to know the needs of customers to provide them with just what they need. But in addition, this technique offers many other benefits:

• Smart Data provides less data but is of higher quality.
• It allows more precise decision-making since it performs a detailed analysis of the stored data.
• It is multi sectoral: it can be applied in all business sectors.
• It reveals new trends, facilitates flexibility, and allows insight into future customer behavior.
• Provides more excellent knowledge of the sector and your customers, facilitating new products or solutions that better suit their needs.

In short, Smart data does not refer so much to the volume of data that a company has but to the importance of analyzing that information to make the right decisions for your business.

The post Importance Of Smart Data In Organizations appeared first on Web Updates Daily.

Among the obstacles to adoption, the difficulty of managing security in the cloud and, more particularly, in the multi-cloud is at the top of the concerns. According to a Microsoft study, 83% of companies that have adopted multi-cloud consider managing its intrinsic complexity – particularly security – to be their main challenge in 2022. This is why the publisher announced several new features this week around cybersecurity management in a multi-cloud environment.

The principal announcement is Microsoft Defender for Cloud’s support for Google Cloud. This solution – born from the union of Azure Security Center and Azure Defender – provides a set of shields to strengthen and manage the security of Cloud resources and protect them from cyber-attacks. And the cloud is here to be taken in the broad sense. Microsoft had already announced support for AWS and Azure last November, and it now announces support for the Google Cloud. Therefore, the solution makes it possible to adopt the same security posture extended to the three major public clouds and centralize multicloud alerts, visibility, and observability through a single console.

At the same time, Microsoft is announcing the public preview of CloudKnox Permissions Management, a unified Cloud Infrastructure Entitlement Management (CIEM) solution for controlling identities and permissions across different clouds in a pure hybrid cloud multi-cloud approach. Fruit of the redemption of CloudKnox in July 2021, this solution is an essential brick in implementing a unified “Zero Trust” approach between the various cloud providers. 

The solution offers features to dynamically and automatically implement least-privileged access and uses machine learning to detect and block suspicious activity and behavior. As a reminder, Microsoft stopped 26 billion attacks on identities in 2021 via its various protections. Hence the need for companies to focus their efforts on access and identity security with a trustless approach.

Finally, Microsoft is also announcing new features for Microsoft Sentinel, its “next-gen” SIEM in SaaS mode. The improvements relate mainly to optimizing analyzes on ever-increasing volumes of data and to archiving times for Logs now extended to 7 years.

Remember that Microsoft has now grouped all its cybersecurity activities within the same division headed by Charlie Bell (a former AWS) and brought together more than 3,500 experts. Cybersecurity products brought $15 billion to the publisher last year (a turnover up 45% compared to 2020).

Also Read: How Will Artificial Intelligence Improve Cloud Gaming

The post Microsoft Extends Cloud Security To Multi-cloud appeared first on Web Updates Daily.