roi

Measuring Trade Promotion Effectiveness and ROI of Promotional Campaigns using Machine Learning

As per Nielsen's studies, 55% of the trade promotion budget fails to increase the company's market share or the category…

1 year ago

ROI – Technology A Great Ally To Increase ROI In Marketing And Sales

Techniques for attracting customers to our business have evolved over the years. Now it's also the brands that are waiting…

3 years ago

Data-Driven Marketing is Critical for Brands

Over the last decade, we have witnessed tremendous technological advancements. Marketers can now collect data from various sources with the…

4 years ago