MARKETING Archives - Web Updates Daily Get All The Latest Updates Of Technology & Business Fri, 13 Oct 2023 12:32:40 +0000 en-US hourly 1 MARKETING Archives - Web Updates Daily 32 32 Tallwin Life Login & Registration Process 2023 Fri, 13 Oct 2023 12:32:32 +0000 Tallwin life is one of the leading product innovation service platforms which can be simply

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Tallwin life is one of the leading product innovation service platforms which can be simply called as a marketing agency that helps business. Tallwin Life helps in designing strategies and implementation of launching the products and services of its clients.

Today here in our article we are going to discuss the Tallwin Life login process and how to get registered in Tallwin Life and avail the benefits that are provided by this platform for individuals and business.

Key Features Of TallwinLife Platform

Before going into the Tallwin Life login and registration process let us discuss some of its outstanding features for their clients.

Innovation: this platform brings many innovative ideas and trends to invest online and make profits.

Quality: from the start to end they will provide you top quality service and always look for improvement with good returns

Simplicity: they make the process simple and transparent so that everyone can make online trading and investing.

Safe and security: this platform will take care of your personal data and it is 100% safe and secure.

Openness: they are open with many ideas and strategies so that every investor can be successful.

24*7 Support: they will offer 24/7 customer support to their clients.

Tallwin Life Registration Process

Tallwin Life login (1)

Before Tallwin Life login people should learn how to register on this platform. For doing registration on Tallwinlife website you need to follow the below steps.

  • Go to Tallwinlife official website from any of the browser
  • Now click on the register option.
  • You will land on the page with a registration form.
  • Enter your referral ID and username.
  • Now enter your password and confirm the password by reentering it.
  • Now enter your email id and phone number.
  • You have to select your country from the list.
  • Now enter captcha and accept the terms and conditions and click on signup.
  • Now a confirmail link will be sent to your Email.
  • Now you have created an account on Tallwin Life.

Tallwin Life Login Process

Tallwin Life login (2)

After creating an account on tallwinlife website the next thing you need to do is Tallwin Life Login. The process is shown below

  • Go to Tallwinlife official website from any of the browser
  • Click on the login option.
  • Enter your username and password.
  • Click on login.

Now you will be taken to the dashboard of your tallwin life user account from where you can access all the services provided by this business management platform.

Tallwin Life Password Recovery

Sometimes we forget the password to our accounts. In the same way if you forget the password of Tallwinlife then you need to follow the below mentioned steps and recover your password.

  • First visit
  • Now enter your username and password in the respective fields.
  • Now click on the send password on the email button.
  • The password will be sent to your registered email.

Final Say

Now you know both the Tallwin Life Registration and Tallwin Life Login Process. You can handle the platform by yourself with the help of this guide. Crowdfunding is also one of the major services which is provided by this platform. It acts as a crowdfunding platform to various individuals, organizations and businesses. We can post the project or service details that we need to raise the fund and start the campaign. So there are many services available on this tallwin life platform that can bring benefits to business organizations.

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Important KPIs To Measure Your Performance Fri, 15 Sep 2023 05:49:50 +0000 As you know, drive-to-store aims to generate in-store traffic by implementing local marketing actions. It

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As you know, drive-to-store aims to generate in-store traffic by implementing local marketing actions.
It comes in direct marketing (SMS, emails, etc.), geolocated advertising on Google and social networks, or presence management (Google My Business listings, local pages on social networks, etc.).
By developing your local presence , drive-to-store attracts customers to points of sale. As proof, 55% of online advertising investments generate in-store sales.
It is essential to analyze the performance of your marketing actions to establish their ROI and adapt your strategy if necessary. We therefore present to you the KPIs to follow to measure the performance of your drive-to-store!

Online Performance Indicators For Your Drive-To-Store

Let’s start with the KPIs that you can track directly online.

Click-through rate (or CTR)

To measure the performance of your drive-to-store, you must start by tracking your click-through rate. This is the ratio between the number of times your content is displayed on Internet users’ screens and the number of clicks they accumulate.
For example, you can track your click-through rate on your Google My Business listings by analyzing clicks on the “call”, “website”, or even “routes” buttons.
For your direct marketing, you measure your click rate by monitoring the opening rate of your newsletter, clicks on email and SMS links or even the call rate, thanks to call tracking.
You can also track the click-through rate of your local ads. For example, this lets you know if a customer who saw your ad clicked on the directions to one of your points of sale.

Cost per click (or CPC)

The second KPI to measure to evaluate your drive to store is your cost per click. It is available for geolocalized advertisements and represents what you pay to the different advertising agencies for each click from an Internet user.
Cost per click is available on Google Ads and Facebook Ads (which also includes local advertising on Instagram). Its price varies depending on the performance of your advertising campaigns as well as the level of competition. We advise you to jointly analyze the performance of your cost per click and your click-through rate.

The Engagement Rate of Your Social Media Posts

The engagement rate of your social media posts is also an important performance indicator to measure for your drive to the store.
It represents the number of impressions, reactions, shares and comments for each publication. This engagement rate allows you to analyze your local notoriety and its consequences on in-store traffic.
You can measure, for example, the enthusiasm for a competition where followers go to an establishment to try their luck. If the engagement rate of this publication is high, you will undoubtedly generate substantial traffic at points of sale.

Drive To Store KPIs To Follow At The Point Of Sale.

To have an overall vision of your KPIs, you must also monitor a certain number of result indicators directly within your points of sale:

  • The increment or conversion rate is the number of consumers who viewed your advertising and then visited your establishment. 
  • The cost per visit is the average budget you spend to generate a visit to the store through your drive-to-store advertisements.
  • Incremental sales correspond to the additional turnover achieved throughout the broadcast of your digital campaign.
  • The average basket of incremental sales is the average budget spent per visitor resulting from your actions implemented to attract customers to the store.
  • In-store visit time corresponds to the average time spent in your establishments by prospects who have viewed your drive-to-store campaigns.
  • The frequency of incremental visits: it allows you to measure the loyalty of your customers.

Analyzing all these performance indicators allows you to monitor the effectiveness of your drive-to-store campaigns precisely!

What Tools Can You Use To Monitor Your Drive-To-Store KPIs?

Thanks to these KPIs, you can calculate the overall ROI of your drive to store and adjust your strategy according to your national and local objectives.

To simplify monitoring, discover the list of tools where you can find all of your KPIs:

  • Directly on media agencies such as Google Ads and Facebook Ads
  • On your Google business listings, local pages, and social networks. 
  • Directly within your email, SMS and newsletter distribution tools.
  • By combining online and offline data using in-store visit tracking and geolocation.
  • Within a local marketing platform, which brings together many online and offline indicators for you and allows regional analysis of your KPIs.


To optimize your drive-to-store strategy, you must accurately monitor your performance indicators. First of all, online KPIs such as click-through rate, cost per click and the engagement rate of your publications on social networks. We must remember to analyze offline indicators such as the conversion rate, incremental sales or even the average basket.
You can track your KPIs with different tools, such as, for example, a local marketing platform. The platform contains numerous performance indicators such as the click-through rate (drive-to-store advertising campaigns, Google Business Profile sheets and local pages on social networks), the opening rate of your direct marketing or even the conversion and incremental sales rate.

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APSBCL Retailer Login Process At [Complete Guide] Thu, 14 Sep 2023 05:58:32 +0000 APSBCL stands for Andhra Pradesh State Beverage Corporation Limited. APSBCL Retail looks after the management

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APSBCL stands for Andhra Pradesh State Beverage Corporation Limited. APSBCL Retail looks after the management of sales and distribution of beverages and liquor across the andhra pradesh state. In the process of digitization APSBCL also opened an online portal where the officers and management can operate their services through this APSBCL Retailer portal. APSBCL Retailer Login is required to access this online portal for officers.

Today here in our article let us discuss about APSBCL Retailer Login and registration process completely. We will also let you know what to do if you forget the password of the portal.

What Are The Function Of The APSBCL Retailer?

Below are the functions of this APSBCL online portal

  • Managing all tenders.
  • Saving all the retailers and firm details.
  • Digitalization of data.
  • Members can also make transactions and payments through this portal itself.
  • Access the total Information.
  • Sales Reporting processes

APSBCL Retailer Login can only be done by the people who won the tenders. Login details for this portal will be provided by the government for those people.

APSBCL Portal Details

APSBCL finalizes the tenders based on two bids called technical bid and financial bid. There are different types of logins for different departments like:

  • Department login
  • Retailer logins.
  • Depot Login

Through Depot Login one can get access to Depot user Manual, Retailer user manual, Technical support escalation matrix, Department user manual and Retailer APK download.

If you win the tender then the officials will give you retailer login credentials so that you can use the APSBCL online portal by yourself and complete the remaining process.

Once you make the login as per your login credentials you can access the information like Depot Name, Status, Remittance Name, CFMS ID, Department Transaction Number, Sale Date, Bank Reference Number, Amount and Valid Through.

APSBCL Retailer Login Process

You have to follow the below steps to do APSBCL Retailer Login and access the dashboard.

  1. First visit
  2. Then you can see the page asking for logins.
  3. Enter the provided login credentials.
  4. Now enter the captcha if asked.
  5. Then click on login.

How To Recover My password

If you forget the password for APSBCL Retailer Login then you have to follow the below steps.

  1. First visit the login page.
  2. Now you can see the forget password option below the login button.
  3. Click on that.
  4. It will ask for your mobile number.
  5. Enter you number and click on Get OTP option
  6. Enter the received OTP and reset your password.


From this article now you are aware of how to make APSBCL Retailer Login and use the online portal by self. Digitalization is booming nowadays so we have to deal more with the online in coming days. APSBCL also provides its services through Applications also. The retailers have to download the app from the play store or app store and can use it on their mobile. The login procedures in the app are also similar to that of a website. The UI is very simple so that every one can easily understand and login to the portal by themselves.

This Online portal makes the life of retailers in Andhra Pradesh state very easy because they do not need to go to any offices to make the payments or submit the other details. Everything can be done through this portal and application.

Also Read: What Is Phishing, How Can It Attack You And How Can You Prevent It?

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Effective Marketing With Content Personalization Fri, 01 Sep 2023 11:41:59 +0000 Have you ever heard of content personalization? No? Although numerous companies are familiar with the

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Have you ever heard of content personalization? No? Although numerous companies are familiar with the term “content”, the corresponding “personalization” often appears as a hurdle that must be overcome. With this type of content strategy, efficient results can be achieved in just a few steps, which can significantly increase your company’s conversion rate. But first, everything at the beginning. Before showing the advantages of content personalization, the most obvious question needs to be answered: What does content personalization mean, and how do you create the desired personalization in your company?

What Does Content Personalization Mean?

This term includes getting to know the users better. The personal approach, e.g. B. in emails, is a personalization that creates closeness. In-depth, however, your company learns much more through targeted personalization, namely the buying behaviour of your potential customers. Based on data analysis of user behaviour or orders, individual content can be displayed, e.g. in the form of product recommendations. This creates valuable information that, ideally, allows you to stand out from your competition.
An exemplary pioneer in the personalization of websites is Amazon. All possible hits are displayed after the user has entered the search. A renewed search reveals that Amazon has gotten to know its potential customers. The main page contains the last search results and product suggestions based on individual search behaviour.
This attention pays off accordingly and is a good content strategy for small companies! Not only do you gain customers as a company, but you also have valuable information about your customers that can be used tactically. On top: Users feel understood, valued, and reach their desired goals in just a few steps.

With Few Means To The Goal

To personalize content, various methods promote this form of marketing strategy.
The most well-known example is email marketing. This includes, for example, professional newsletter marketing, which comes up with personalized content depending on the target group and recipient group. In this way, recipients can be addressed directly, e.g. with event information, service content or helpful case studies that are prepared in a targeted manner.
Product recommendations are crucial, especially in e-commerce (keyword: cross- and up-selling): Personalized content includes targeted offers based on previous search behaviour. One advantage of this is that no customer data has to be collected to make product suggestions. Still, the article search already carried out is decisive for product recommendations. All of this is done through the use of real-time data.
Personalized advertising is another method of content personalization. With the help of cookies or browser identification, a behavioural analysis on the Internet is carried out by users. This is the basis for personalized advertising because it allows you to show ads that match the content you’ve already viewed. In this way, advertising can be tailored to the needs of potential customers.

Benefits of Content Personalization

Content personalization is a valuable method of targeting customers. In practice, however, the influence of personalized offers is often underestimated, although this can result in many advantages for companies:

Strengthen Customer Loyalty

Customers feel perceived by the masses through personalized content. This is mainly because their interests are recognized and served as individual information. In this way, in addition to customer satisfaction, you also create another nice effect: the option for your company to develop and grow based on the purchases generated by satisfied customers.

Strengthen Conversions

Recognizing and fulfilling the needs of your potential customers – this is what content personalization focuses on. As already shown, this is done, among other things, by email marketing or product recommendations. As a result, they spend more time on the website, increasing the chance of purchasing a product or service.

Nevertheless, a residual risk remains: the implementation of content personalization moves to the fore. Before implementing this content strategy, it should be well thought out and questioned. For example, if customers are addressed directly too often, this could have a deterrent effect. In the worst case, it can even cost you customers.

Nevertheless, personalized content remains valid, especially with regard to the development and optimization of your company. In this context, dealing with content personalization is advantageous if the focus is on customer acquisition and increasing sales.


Content personalization shows that customers reward appreciation at best. The personalization of websites is a recommended strategy, mainly when producing content for smaller companies. Whether direct addressing and personalized content: targeted data analyses are necessary to get to know customers and suggest customized content. Considering the numerous benefits that content personalization brings, getting to grips with this underrated content strategy makes sense and can add value to your business!

Also Read: Hyper-Personalization – Key To Success In The Purchasing Process For Digitized SMEs

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SMS MARKETING – Why Is It Profitable? Tue, 18 Jul 2023 07:31:37 +0000 It is possible to carry out an advertising campaign without initiating significant steps. For this,

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It is possible to carry out an advertising campaign without initiating significant steps. For this, the solution is simple: launch an SMS campaign. This strategy combines communication and marketing and allows you to enrich your client portfolio. To develop a company’s activities, it is necessary to seek the ideal process to retain existing customers constantly. At the same time, attracting new prospects is essential.


First, you should know that the SMS campaign sends mass short messages to prospects and customers. These text messages are used to inform customers of your current offer and promote a product.
To carry out an SMS marketing campaign, you can approach platforms to allow you to create and manage your texting communication plans effectively.


Thanks to the SMS campaign, boosting sales and increasing turnover is easier. Just be clear and precise in the content of the message.


SMS marketing is also a practical approach to building customer loyalty. It is a way to get in touch with your customers, knowing that communication plays a significant role in developing a company. In addition, this type of campaign allows you to do prospecting to attract new customers.


You can mainly provide information via SMS marketing. Generally, this process is done at the customer’s request (concerning an order, for example, or to call back an appointment). This will then be a personalized text message.


A communication strategy in its own right and an effective marketing tool, SMS marketing alone has undeniable advantages.


The implementation of an SMS campaign does not require any delicate approach. All you have to do is register on a reliable platform that offers this service. You must then import a list of contacts there before creating your message, making sure to personalize it according to your brand image. After which, it will be necessary to program the SMS sending (knowing that you can ensure a follow-up in real-time).


Customers and prospects quickly receive the messages you want them to get across. They will undoubtedly memorize the content of the text message and will visit your establishment only to ask for information. Similarly, adding a “call to action” text to your marketing SMS lets you obtain immediate results.


The SMS campaign is a profitable solution to inform your customers, as well as your potential customers, of the products and services that you offer. Compared to traditional advertising campaigns, this solution is also less expensive. The concept is to send short messages by telephone; you will only have to pay the price of one SMS per recipient. This amounts to only a few euro cents.

Also Read: Marketing Will Evolve profoundly In The Coming Years

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LinkedIn Ads And What Advantages It Can Offer Fri, 30 Jun 2023 05:35:56 +0000 As a platform that is already popular with many users and companies in many countries,

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As a platform that is already popular with many users and companies in many countries, LinkedIn offers many opportunities to conduct effective marketing. The so-called LinkedIn Ads are particularly suitable for B2B offers. The platform has a specific user base and offers many options to target your audience efficiently. In this article, you will learn everything about LinkedIn Ads’ advantages and possible uses they can bring you.

Benefits of LinkedIn Ads

Knowing all the advantages of LinkedIn is important so that the decision for or against the platform is more informed. It is fine to rely on several marketing channels because potential customers can wait for you anywhere. LinkedIn Ads offers unique opportunities to ensure the measures bear the desired fruits.

Large and Specific Range

Companies can also access the international user base and thus address more than 610 million people in more than 200 countries. Marketing employees are amazed at these values because LinkedIn is constantly growing while Facebook hardly registers any new registrations.

In addition to a large number of users, LinkedIn has another decisive advantage: the type of user is very specific. Above all, higher earners and decision-makers are typical users of LinkedIn. The platform is for people who like to network a lot and communicate with each other on a professional level. As a result, LinkedIn has a very different user base than Facebook, for example. In order to maintain contacts or find new ones, a good self-portrayal on LinkedIn is therefore essential for many users. Therefore, users are willing to disclose a lot of data about themselves. This information can be used to target ads very precisely and target the exact audience that is most valuable to your business. Advertisers and users alike benefit from this wealth of data. While the former have hardly any wastage, the latter only see relevant and interesting advertising for them.

Lots of Targeting Options

With a good advertising platform, it is not important how many users it has but how well the existing users can be narrowed down. Because the largest user base in the world is of little use if I cannot target these users properly, and a lot of money is lost due to high wastage. LinkedIn Ads does not have this problem and gives advertisers plenty of opportunities to target their audience effectively.

The amount of data that LinkedIn users willingly share with others must also be available for optimal marketing. This is where LinkedIn Ads flexes its muscles and offers many options to address exactly the right users. In addition to the classic options such as country, language, age, etc., LinkedIn Ads can also target skills, interests, professional experience and much more. As a result, your target group is very well selected and reliably reached.

The options mentioned above can also be excluded to limit the already excellent targeting even further. An example would be: I want to reach all Marketing Managers except those interested in “Cars” and interested in “Smartphones”. As a result, the target group can be extremely limited in reaching the users who are most likely to convert with the budget spent.

Very High Conversion Rates

As mentioned, LinkedIn’s user base is very specific and has different characteristics than Facebook’s. While Facebook users mostly use the platform privately, LinkedIn is used almost exclusively for business. People on LinkedIn are more career-oriented and have a steady income. As a platform for networking, LinkedIn attracts a very specific type of person, who are all individual, but still “tick” at their core. LinkedIn represents a gold mine if this user group is interesting for a company.

The specific user group, in combination with the diverse targeting options, create a strong synergy effect: The more precisely a target group can be selected and restricted, the higher the conversion rate. If the targeting is set well for LinkedIn’s already specific target group, exactly those users will be addressed for whom the topic of the ad is most relevant. As a result, many of these users respond positively to the ad and take action requested by the advertiser. This reflects the average conversion rate of around 6% very well. As a small comparison: With GoogleAds, an average conversion rate of 2.58% can be expected. As a result, LinkedIn Ads achieve more than twice as many conversions on average.

LinkedIn Ads thus offer the possibility of advertising with a strong conversion orientation and reaching a small, specific group of users or attracting a larger group’s attention and achieving slightly fewer conversions. It doesn’t have to be an “either/or”. For example, two campaigns can be run to advertise brand awareness and conversion-optimized.

Also Read: Best Tricks To Take Advantage Of LinkedIn

Ad Formats And Placements Allow Room For Creativity.

We have already examined in detail that LinkedIn offers many options for selecting the right target group. Now come the ads. Here, too, LinkedIn Ads is generous with options to achieve the set goal effectively. Advertisers have a choice of five different formats in which to broadcast ads. Probably the most interesting and efficient option is the so-called “Sponsored InMail”. Here the advertising text appears directly in the user’s mailbox. If these ads are well written, users will only recognize at a second glance that this is no ordinary message. This is exactly why this ad format has the best click-through rates.

However, the other ad formats also have their strengths and purposes. Depending on the goal (brand awareness or conversions), some formats are better, and some are worse. The good thing, however, is that each format has its placement. “Text ads” are usually very short ad texts at the top of the page and attract little attention, while “sponsored content” appears in the user’s newsfeed and is seamlessly embedded in the organic posts. Depending on the existing image material, the planned amount of work, and the goal pursued, advertisements that are well-adapted to your needs and wishes can be created.

More Performance Data and Better Tracking Thanks To The Insight Tag

We have clarified that targeting and ads can be chosen precisely to achieve optimal results. And it is these results that need to be reviewed and tracked to identify effective and underperforming ads and calculate ROI. Again, LinkedIn has a good solution that provides advertisers with valuable information because tracking is extremely important to control advertising measures and determine performance, and ultimately to be able to optimize it.

With the Insight tag, LinkedIn provides an easy way to determine all user data, which can be used to optimize the campaigns. LinkedIn does not forget the GDPR and anonymizes the collected data. This information is incredibly valuable for optimally setting up the campaign so that the budget is used as well as possible. The insight tag can determine the interests, skills, etc., of the users who clicked on the ad. For example, it can be seen that users with an interest in “cars” click on the ads most often. If such trends are identified, then the campaign can be optimized accordingly.

For Whom Are LinkedIn Ads Suitable?

LinkedIn Ads are suitable for many applications. Advertisers are offered many opportunities to promote various things. Advertising is flexible and can be individually adapted to your wishes and goals.

LinkedIn is particularly suitable for companies active in the B2B sector. Because on LinkedIn, besides many people who network and maintain contacts, there are also those decision-makers in companies that every advertiser wants to reach. Here LinkedIn Ads can help to expand your customer base and open up new markets significantly. However, it is also important that your company has a LinkedIn account not to affect the performance of the advertisements.
In addition to advertising your service or product, LinkedIn Ads can be used perfectly to search for employees. Nowadays, many companies need help finding qualified and talented employees. LinkedIn Ads help HR workers worldwide and enable them to contact potential applicants. This makes it easier to attract the right people’s attention and convince them directly of your own company. This is not a guarantee for the ideal employee, but it makes finding and contacting the right people much easier. This makes the application process much easier for both companies and applicants since both already know through LinkedIn Ads.

Of course, LinkedIn’s unique and specific user base can also be used for “normal” product advertising because the users of this platform are mostly good earners and have secure jobs. If the interests and data of your target group are well known and if they match the typical LinkedIn users, an advertising campaign using LinkedIn Ads can certainly generate more sales. This is a good way to advertise lifestyle and high-quality products on LinkedIn. Their statements show LinkedIn users have about twice as much purchasing power as users on other platforms.
Overall, LinkedIn Ads are mainly used for the B2B sector and for finding new employees. However, ads on LinkedIn can also be used for products. If you need help determining whether and how to advertise effectively on LinkedIn, contact us for a non-binding consultation.

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How To Generate Leads Online? Tue, 27 Jun 2023 07:46:28 +0000 Telephone prospecting was well-known as the most popular for generating leads. But it is much

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Telephone prospecting was well-known as the most popular for generating leads. But it is much less efficient than before because it is not very popular with customers and is certainly a little too aggressive to date. Today, your prospects want to keep their free will and contact you of their own free will. So, your best online business asset will be your website. It will allow you to attract more prospects and immerse them in your world. So how do you generate quality leads?



First, a lead refers to someone who has shown interest in your company or your offer. A person is considered a lead when they contact you or fill out an online contact form. 

Generating leads will allow you to increase your sales and gain notoriety. On average, 60% of businesses with qualified leads grow faster.  

Lead (or prospect) generation refers to all the marketing and technical strategies your company can implement to acquire qualified contacts to increase your sales. A company can generate leads through digital marketing, inbound marketing or prospecting strategies.


A lead is defined as qualified when it has characteristics that bring it closer to the ideal customer. Indeed, a prospect will express a strong interest in your product or service and is part of your target (or persona). A qualified lead is rarer, but you have the assurance of an easier conversion and, therefore, a higher ROI. This is why you need to focus on quality over quantity. The more your website is optimized according to the expectations of your target users via UX, the more qualified leads you will collect via this channel.

A simple lead is a prospect who is still undecided. They need to get all the information they want about your business, or they’re just looking for information and need more time to be ready to convert. Although he is not the best customer for your business, the unqualified lead can allow you to highlight your website’s flaws, particularly via the “conversion rate.” If the lead leaves your interface in a matter of seconds or wanders through your web pages without finding what he is looking for, this requires areas for improvement on your part.



A good contact will become more or less mature through your website’s conversion funnel. To better follow the evolution of each lead that can lead to a contract, you will have to follow the different stages of qualification of the said lead. 


Given the many contacts you collected, you will need more than 100% personalized speech for each one to meet their needs. But you can at least categorize them.

You will therefore need to segment your customers according to their common characteristics. Once this action has been completed, you can send the same messages to a group of prospects and tune your speech to their expectations. 

And this segmentation can be based on different criteria depending on the activity of your company: 

Company size


Geographical location

The nature of their activity


You have now qualified and segmented your leads. To determine lead progress through the conversion funnel, you must create a scoring system.

The principle? You award points based on the action taken by the lead. For example, if your lead clicks on the link in your welcome email, it may be worth 10 points. These scores then act as milestones to track progress.


Your leads, interactions with them, or the information you collect are not fixed and can change over time. Your qualification actions must then be constantly adjusted to identify, for example, the appearance of new needs and major changes. 

Therefore, monitoring the data of your CRM, Customer Relationship Management, is essential to be aware of the need to adapt your segmentation or the scoring scale. Indeed, managing your customer relationship via a CRM is essential to optimize your experience.


You now know how to qualify your customers, but how do you generate qualified leads? Here are our methods and tips to apply.


A persona is a typical customer, stereotyped, representing your ideal target and for which you adapt your marketing actions. To work on your persona, you need to identify the characteristics of the perfect customer. 

This persona is built from behavioral, socio-demographic and psychographic data from market studies that you will have carried out beforehand. 

Among these data, you will have to identify, among others: 

  • Centers of interest 
  • Age
  • Buying behaviors
  • The motivations and barriers to action.

The persona is also widely used in UX Design to determine clear expectations and the UX workflow adapted to your users. It is then called persona UX.


To generate qualified leads, you must design your path to purchase adapted to your target. The goal? Attract their attention by offering coherent and adapted content on each site page, thus bringing added value. 

This content should address the issues your personas encounter and answer the questions they will have along this buying journey. 

This consists of three phases: 

  • Awareness: the prospect becomes aware of his problem 
  • Consideration: he becomes aware of the solutions available to him and compares them
  • Decision: the prospect chooses the solution that suits him best and seeks to validate that he is making the right choice.

During his buying journey, the prospect will ask himself questions between each phase. To generate qualified leads, you must determine the expectations, needs and questions that your prospects will have during each stage and how to provide the right solutions. 

This is why understanding the path to purchase is the key to successful lead generation. You can also collect the most asked questions in your industry to include and answer them in your website content. 


Your website should be the centerpiece of your lead generation strategy. It should be built like a funnel. This is why this process is called a funnel or conversion funnel. You attract your visitors and then encourage them to click on a call-to-action button which directs them to a Landing Page on which they can fill out a form. Your visitor has then become a leader since he has performed the action you expected of him.

To transform this lead into a qualified one, you must optimize this conversion tunnel by giving importance to the design of your site by placing the appropriate Calls-to-Action in the right place. 

They can, depending on the context:

  • “Share”
  • “Download it now!”
  • “Find out more.”
  • “Also read”
  • “About us”
  • “Click here”
  • “Contact us”
  • “Tell us about your project.”

It is imperative to create the right content according to the stage of the buyer’s journey that your prospect is in. You must ask for more information in the 1st phase than in the 3rd, in which your lead will be more engaged. When we talk about lead, we can also talk about cold/hot. A lead that matures is, therefore, a lead that gets hot. Therefore, everything is a question of dosage and “lead maturity.”


To make your site a real lead machine, activate all the levers at your disposal. Your visitors should be able to contact you from any page on your site. 

For this, you have different Call-to-Action choices available to you: 

  • Propose a telephone meeting with one of your experts.
  • Suggest a demo request. 
  • Give the possibility of dialogue via chat. 
  • Offer a free audit 
  • Provide a white paper.


Lead generation will only happen with visitors to your website. But you have to bring them to your website. Thanks to a content marketing strategy, you can bring your prospects to your website. This strategy is also called the inbound marketing strategy. 

When a prospect conducts research on the Internet, he will find information on products or services similar to yours. He can find what he wants on social media profiles, blog posts, web pages or other content that will answer his quest. A content or inbound marketing strategy will allow you to direct your prospects to your website. 

Depending on your prospects’ needs and your target’s preferences, you can offer blog articles, guides, white papers or even videos. This quality and relevant content aim to generate website traffic, serve your marketing and prospecting strategy, and position you as an expert. Having expert content on your site adds value to your brand, both in terms of brand awareness and claiming your expertise.


To convert your leads into customers, you must meet their expectations and, above all, inspire them with confidence. Each page of your site must have content with high-added value to convert. 

Your visitors will not expect your company to sell them its offer, but rather that you guide them in their thinking by showing them that you are the company they need. Your target must therefore recognize themselves through the different issues and content on your website.


To stand out on your social networks, it is important to know your target and your competitors to offer differentiating content. 

You must define the social networks you want to develop: Facebook to create a community? Instagram to support your identity? Or LinkedIn to position you as an expert in your sector of activity? 

In your lead generation process, the use of social networks will allow you to gain the following: 

visibility, thanks to frequent publications

authenticity, based on the opinions and testimonials of your customers

Notoriety, thanks to the expertise that you will offer to your readers 

promotion, highlighting your services or products


Called a destination page in French, a landing page is an independent web page created solely to convert and serve the needs of a marketing campaign. 

His goal? Encourage the visitor to take a specific action from your content, most often by clicking on a Call-to-Action or an advertisement as a sponsored link. 

Usually used to launch a product or service, you can also use it to: 

Collect information, opinions, contact details… 

Encourage your customers to take action: subscribe to your newsletter, download your application… 

  • Estimate a project
  • Become a partner
  • Join a team
  • Make presales 
  • Offer a discount code. 
  • Submit content such as a white paper or guide for download.
  • Offer to make an appointment with someone from your company.

A landing page will help you quickly test whether your target is interested in the content offered.


Marketing automation concerns automated marketing campaigns triggered when visitors act on your website. It can be in several forms, such as a follow-up email a few hours after abandoning a basket of items on an e-commerce site.


The Internet offers advertising formats adapted to all business needs. Well-honed, your paid acquisition strategy is a very good way to generate quality leads. 

Different formats are available to you: 

  • paid referencing (SEA) with sponsored links in the first results of search engines
  • Display advertisements in the form of inserts, banners or videos on websites with a large audience
  • acquisition campaigns on Google at cost per click 
  • socials Ads as an advertising solution based on the power of the algorithm 
  • affiliation by creating strategic partnerships 

Be careful; advertising is one of many keys to attracting your prospects. You must guarantee that your product or service aligns with your market and target.


SEO ( Search Engine Optimization ), or natural referencing in French, must be part of your visibility and marketing strategy. The results are only sometimes visible overnight; it is a work of endurance. 

By working correctly on your SEO, you can invest less money in your SEA strategy. SEO consists of working on keywords and inserting them into your content pages to appear on the first pages of search engines like Google. 

For quality SEO, the key is to identify the right keywords and place them in the right places on your content pages. These keywords can be inserted into the structure of your website (your titles, subtitles or menus) and the formatting (your visuals, internal links, Call-to-Action ). Traffic growth is based on using the right keywords that improve SEO, as well as the work done on your website’s user experience (behavioral design).


To generate qualified leads, you absolutely must analyze your actions. 

This step needs to be more frequently addressed by companies. However, analyzing your actions allows you to identify which ones are performing and which are not. This is to adapt and readjust your marketing strategy at each stage. 

Unlike a traditional marketing strategy, generating leads online allows you to monitor your performance in real-time, thanks to marketing automation or analysis tools such as Google Analytics. 

By defining your marketing and sales objectives, you can come up with key performance indicators (KPIs) to monitor to verify that your strategy is working. 

The only way to generate qualified leads online is to test, fail, refine, and repeat until you find the strategy that works for your business. And because a strategy is never fixed, yours will also need readjusting as your business evolves.

In the long term, you will need analysis to generate ROI, even if you can generate some of them over time without knowing how they arrived.

Also Read: Tips For Creating Advertisement Videos

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LEAD NURTURING: 6 TIPS FOR SETTING UP YOUR STRATEGY Fri, 23 Jun 2023 06:50:45 +0000 You’ve certainly done a great job attracting your target customers through inbound or content marketing.

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You’ve certainly done a great job attracting your target customers through inbound or content marketing. However, it is necessary to deepen your strategy to convert your site and visitors.
Indeed, if you are like most companies, you are always looking for ways to generate as many leads as possible. After all, the more leads you generate, the more sales you make.
And one of the best ways to generate more leads is through lead nurturing. But what is meant by lead nurturing, and how to implement an effective strategy? Or how to improve the strategy already in place?
This blog article offers six tips to guide you through the following process.

What Is Lead Nurturing?

Lead nurturing is when potential customers are engaged and nurtured with targeted content to build relationships with leads. It is usually done through targeted content and communications. The goal is to gain the trust and credibility of potential buyers. 

Lead nurturing can take many forms, but it will usually involve a combination of email marketing, content marketing, and social media outreach.  

For example, you can send educational emails to potential customers shortly after they visit your website. Or, you can share helpful blog posts or infographics on social media to generate leads.  

This method takes time and effort, but it’s worth the effort. Building a relationship with potential customers long before they’re ready to buy increases the likelihood that they’ll choose you when they’re finally ready. 

Here are six tips for implementing an effective lead-nurturing strategy

Define your target audience

Before creating targeted content, you must identify who you want to reach.  

Lead nurturing requires a deep understanding of your target audience. The idea is to give each of your leads the right content at the right time to move them through the funnel.  

Only by truly understanding your target audience can you create content that will resonate with them and inspire them to take action.  

To get started, try creating a persona for your target audience. Please give him a name, age, profession and family situation. Next, think about his needs and interests. What motivates him? What are the challenges it faces? What information does he need to make a purchase?

Identify the critical stages of the buyer’s journey.

Lead nurturing must consider the different stages of the buyer’s journey. Because to be relevant, the content proposal must be adapted to each stage of the journey in which the prospect finds himself. This will bring potential customers closer to a purchasing decision.  

For example, someone in the research stage may need educational content that helps them understand their problem, while someone in the decision stage may be ready to compare products and price options. 

Create varied content to optimize lead nurturing.

Not all lead nurturing content has to be sales-oriented. Content that needs to be more sales-oriented can turn off potential customers. 

Develop lead magnets. A lead magnet is an incentive you offer potential customers in exchange for their contact information.  

It should be something that your target audience finds valuable and meets their needs. For example, if you sell software, you can offer a free trial or demo in exchange for their contact information. 

A mix of educational articles, blog posts, infographics, ebooks, and white papers will engage your lead nurturing strategy. 

Create a lead capture form.

Once you’ve set up your lead magnet or created your varied content, you must find a way to capture lead information.  

This usually takes a lead capture form, which should be placed on your website or blog so potential customers can easily find it and sign up. Be sure to include fields for name, email, and company name to segment your leads later.

Create and send targeted emails

Now that you have the information about your potential customers, you can start crafting targeted email campaigns designed to nurture those customers for conversion. Again, each email should be tailored to the person at a stage in the buyer’s journey, providing them with relevant and valuable information at each stage.  

You can also automate this lead nurturing process with marketing automation software. It will allow you to set up lead nurturing workflows that automatically send targeted content to leads based on their stage in the buyer’s journey.  

This lets you stay in touch with prospects without manually sending them one-to-one emails. 

Implement lead scoring

Finally, develop a lead scoring system. Lead scoring is a way to prioritize leads based on factors like level of engagement and purchase intent. This lets you focus on the hottest leads to close more deals faster.  

There are many ways to assess leads, but the most common factors are website activity, email engagement, and demographic information such as your prospects’ job titles or industry. 

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Retention Marketing – Marketing With Existing Customers Works So Well Fri, 16 Jun 2023 08:33:37 +0000 Especially in highly competitive industries, customer loyalty is essential for a company’s growth. Large e-commerce

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Especially in highly competitive industries, customer loyalty is essential for a company’s growth. Large e-commerce providers generate a large part of their sales through repeat buyers. The secret behind the success is retention marketing. This article will show you why existing customers are so important for your business and how you can increase customer loyalty.

What Does Retention Marketing Mean?

Retention marketing aims to improve loyalty to existing customers. In this way, a company can generate more sales from its customers. In principle, there are two central goals of retention marketing:

  • The company increases the number of repeat buyers and the repeat purchase rates: The aim here is to get as many existing customers as possible to buy a product from the company again. The more often the customer converts, the better.
  • The company increases the customer lifetime value (CLV) in the long term, i.e., customer value: This goal results from the first goal. The CLV can also be improved by increasing the average order value.

In contrast to traditional marketing, retention marketing is not about increasing the customer base per se. New customers hardly play a role. Instead, strategies for customer loyalty should be developed to draw more from the existing customer base.

For Whom Is Retention Helpful Marketing?

Not all companies have to deal with retention marketing in the same way. Whether you should focus more on customer acquisition than customer retention depends on several factors:

Size of the company

The more sales you generate daily, the more important the relationship with your customers becomes for you. If you still need to build a natural customer base, your initial focus should be customer acquisition.

Purchase Frequency

Suppose you sell a product that customers usually have to buy more often (e.g., food, drinks, office supplies…); retention marketing becomes more important to you. However, if your customers usually only need one version of your product, you have to consider add-ons and additional upsells that you can sell to existing customers.

Item value

The more expensive a product, the more worthwhile retention marketing is, but at the same time, it becomes more difficult to persuade customers to buy again.

Retention marketing is, therefore, most worthwhile for companies that have a large customer base, a high purchase frequency, and, at the same time, a high item value. In other circumstances, you should look closely at the use and yield of this marketing and constantly check the KPIs for their profitability.

Strategies For Better Customer Loyalty

If your company meets the requirements, a good balance between new customer acquisition and marketing retention must be found. There are various sensible strategies for increasing customer loyalty:

Subscriptions and temporary contracts :

With subscriptions, you create a long-term relationship with the customer, often characterized by a contract. This also works in e-commerce.

Software loyalty :

If your customers use your software, you can offer additional functions and extensions to increase sales from existing customers. An example is the SaaS company Team Viewer, which now provides software and upgrade options for various customers.

Emotional loyalty :

This is the most sustainable strategy for customer loyalty. It is based on trust and contentment. Send appealing emails, discounts, or loyalty points to customers to create an emotional bond. The happier the customers are, the more receptive they are to such offers.

Personalization :

You also create an emotional bond through personalization. If you know your customers’ preferences, you can send them personal recommendations even after their first purchase. An example of this can be found in the wine sector. Read here how well or poorly online wine retailers retain customers and what optimization potential there is in ​​personalization. 


Retention marketing is more important than ever when you consider that large e-commerce companies generate a large part of their sales from existing customers. Especially in highly competitive industries with a high e-commerce rate, it is ultimately about retaining customers over the long term. But it’s easy to do with the right strategies and the right approach. We help you to improve your retention marketing.

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ARE INFLUENCERS RELEVANT FOR B2B? Tue, 13 Jun 2023 06:25:11 +0000 Definition of B2B As a reminder, B2B (business to business) refers to all commercial relations

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Definition of B2B

As a reminder, B2B (business to business) refers to all commercial relations between companies. In other words, this English abbreviation refers to all purchasing relationships between two companies.

The Interest In Going Through Influencers For B2B

The influencer can be of great interest in fostering business-to-business transactions.
According to reports, “90% of B2B decision makers never respond to a sales prospecting call”. The influencer then makes it possible to pass the barrier of the “commercial prospecting” image. Before being decision-makers, these people are normal consumers researching and obtaining information on the internet and social networks.
According to the Harvard Business Review study, “90% of decision-makers begin their buying journey by gathering opinions from experts, peers and via social media”.
So, using an influencer that is credible in their eyes will give weight to your product or service and reverse the trend.

The Characteristics of Influencer Marketing In B2B

Journalists are considered the most relevant B2B influencers because they position themselves as informants, experts, and critics with a constructive point of view.
The journalist appears more like an adviser than a seller because B2B purchases are rarely spontaneous as can be those in B2C (Business to Consumer)
Unlike B2C, the size of the influencer does not matter. His expertise will take precedence in the selection because he must position himself as an experienced adviser knowledgeable in his field, whether from a technical or cultural point of view.

Still in opposition to the B2C influence marketing set up on Instagram or Facebook, B2B campaigns are recommended on Linkedin (professional social network) or Twitter (social information network).

Possible Strategies

  • Invite the influencer to a B2B event and let them create content related to the event.
  • Create content with the influencer, who appears as a thought leader.
  • Ask him to write a sponsored article.
  • Organize a training led by an influencer for your employees so that they become your ambassadors.

This is just one example of possible strategies, and as with all marketing, creativity is advised to stand out from competitors and attract more Instagrammers.

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