The key is that wifi in the retail sector cannot be just any service. For retail, which has direct contact with consumers, one is required that allows it to capture essential customer information. That combines the internet with Big Data and social networks. Also, it provides a stable and fast signal, with which you can digitize the processes inherent to the service if you want to know how to take advantage of all its advantages.

Wifi in the retail sector: how can you achieve the desired profitability? The current situation of businesses in the retail sector has changed in recent years. To stand out or position yourself, it is necessary to apply the strategy most aligned with the company’s objectives. After the year 2020, reality has set. The current customer has become detached from the customer of the past decade, and consumption habits have evolved. This explains why multinationals have adopted a customer-centric culture, understanding that the product alone no longer sells.

The retail sector’s wifi is essential to expand the technological capabilities that improve the customer experience. Because this sector encompasses different business models and online sales already make up a significant percentage of total turnover, adapting to today’s technological parameters is an excellent strategy to maintain and grow. In this case, the wifi Social Marketing tool is ideal. With it, you can adapt your business to the expectations of the most demanding consumer. In addition, you will be able to optimize the means of interaction and digital marketing strategies.

The advantages of wifi in the retail sector are significant to increasing the profitability of your business. It is the way to increase profitability because it allows digitalizing the processes of commercial dynamics. With wifi Social Marketing you can ensure a more effective local SEO strategy. It is a means to obtain and collect key information from the client who visits the business, such as the one who communicates online. This advantage is essential to gear digital marketing strategies to the profile of regular, sporadic and potential customers. This way, you can generate personalized service methods and an operational capacity according to consumer expectations.

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WiFi, which stands for Wireless Fidelity and translates to something like wireless or wireless fidelity, is a very common technology among us. It is made up of a set of standards for wireless networks based on IEEE 802.11 specifications and ensures the compatibility of the certified equipment under this name. Most of the current ones work through the WiFi wireless network.

It is wireless communication through electromagnetic waves limited to a specific coverage radius. It would help if you had a router with an antenna for distributing and sharing coverage within the area so that users have an Internet connection. Since its implementation and expansion, it has been the most common connection to the Internet, has had several versions and is now undergoing a transformation.

Let’s keep in mind that many homes are still using WiFi 5. Currently, version 6, which is still in full expansion since its appearance in 2019, will make way for the future WiFi 7 (expected to start operating in approximately a couple of years). In 2024). Talk of the latest and next version has already begun. The draft was published in May 2021 and was recently approved by the WiFi Alliance, so it is halfway to becoming operational.

Main Differences Between WiFi 6 And WiFi 7

The most significant differences between one version and another are:

1. Speed

The bandwidth of the next WiFi 7 will be approximately three times faster than the current version 6, and that is already quite fast (9.6 Gbps). Specifically, the new generation WiFi 7, which experts already call Extremely High Throughput, will be able to tolerate a bandwidth of 30 gigabits per second for each access point. Wired Ethernet speed will be outdated, as it supports up to 10 gigabits. Currently, the higher speeds are used in very powerful centers that handle an infinity of data. Still, the new speed will also be transferred to smaller environments such as offices and homes.

2. Latency

There will also be considerable improvements between one version and another due to the latency time, which is much lower with the next WiFi 7. The networks supporting the new WiFi will be more stable and present greater efficiency. Latency, which is the response time, will decrease significantly, and this will be noticeable, for example, when viewing video and in video games. A higher speed and lower latency will improve telepresence and some technology related to immersive games. It will go from 4K in videos to 8K.

3. WiFi 7 Is Compatible With Other Versions

Another great advantage will be that with the next technology, it will not be necessary to have other devices to connect. It will also be multilink, so all bands can be used to speed up connections and thus avoid possible interference.

4. WiFi 7, More Secure

Currently, the WiFi 6 connection has WPA 3 security (WiFi Protected Access ) which is already quite solid. But the security of the next version is expected to be even more powerful and armored, the WPA 4. Now that you have been able to check all the news and features of both versions, have the differences between WiFi 6 and WiFi 7 become a little clearer, as well as the improvements that will come soon? If you have any questions, do not hesitate to contact our consulting department.

Also Read: What Is The Best WiFi 6 Router

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Many public wifi networks ask Internet users to fill in a form in which they must enter their name, surname, and email, among other information. On some occasions, this information may be collected to be later sold to advertising companies and agencies, even from countries located outside the European Union, or in the worst case, on the black market, which may pose a risk. Elevated for user privacy.

However, the riskiest scenario occurs when a cybercriminal takes advantage of these wifi networks to access the victims’ devices and, consequently, the data they enter and store on them. The attackers create a wifi network with free access and give it a name very similar to the official network of the place where the users are. 

For example, suppose the official wifi network is called “Wifi_T4_Barajas”. In that case, they can create one and name it “Wifi_T4_Barajass” to create confusion. Therefore, cybercriminals can make users believe that they are connecting to the establishment’s network when in fact, they are connecting to a fake wifi network controlled by them. 

By executing the “Man in the Middle” or man-in-the-middle attack, the cybercriminal places himself between the user’s device and the server he is communicating with to intercept the information. The attacker monitors online activity within the infected network or fake network to record interest data.

These are some good practices that you can carry out to protect the information on your devices when you connect to a public wifi network:

• Avoid entering your access data to your online banking and not using online services, and you must detail your personal and banking information to carry out transactions or buy online.
• If you are not sure what the whole network of the establishment is, ask someone in charge of the premises to inform you.
• Be careful when browsing the Internet and make sure you are doing so on secure web pages (they start with “https” and contain a closed padlock located on the left of the navigation bar).
• It is advisable to use a VPN (Virtual Private Network) so that the information is transmitted encrypted.
• When you disconnect from the network, remove it from your device. Within your list of networks, go to the “Advanced” section and then to “Manage networks”; once in it, click on the one you want to delete and click on “Forget.”
• As a general rule, always keep the operating system and browser of your devices up to date, install an antivirus, and perform regular scans.
• When you connect to a wifi network from a smartphone or tablet, an option appears to remember the network and allow the device to connect to it when it is available automatically. Do not accept this option with public wifi networks.

Also Read: Here Is How WiFi Marketing And a Customer Data Platform Can Grow Your Business!

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Wifi Analytics will provide your business with multiple advantages. However, it is essential to understand some basic elements. First, today’s consumers value free wifi at the companies they visit. Second, they estimate the Internet of Things (IoT) readiness to facilitate the processes that involve them as customers. Having a tool that provides what they need while obtaining valuable information is the best strategy to achieve the desired profitability. Continue reading!

What Is The Usefulness Of Wifi Analytics For Your Business

The commercial dynamics have been configured to consolidate an offer built from the data obtained from the consumers themselves. Profitability no longer depends on the number of assets but information management. In this sense, wifi Analytics is the tool with the most significant strategic value to increase sales because it helps you understand the customer and meet their expectations. Let’s look at the most fundamental reasons why it is essential to have this technology.

It Helps Define Audience Segmentation

With wifi Analytics, you have the opportunity to make a realistic profile of ideal clients and get to know the target audience. Segmentation provides the ability to offer products and services to those genuinely interested. Understanding customers’ purchasing behavior allows us to identify which are the most attractive areas and which are not. Therefore, your business plans will be able to anticipate needs and adapt offers.

Get Reports In Real-Time

One of the reasons why the wifi Analytics platform is considered an indispensable tool is its ability to generate reports with accurate information in real-time. This document shows how much customers spend in a particular area, purchase time, and other specific patterns.

Also Read: Discover How WiFi Marketing Works

Achieve Higher Profitability At A Low Cost

The installation of the wifi Analytics platform does not require a significant investment. However, when weighed against all the benefits, your business will realize that the start-up costs outweigh. This tool can personalize marketing strategies and make digital campaigns much more effective. It guarantees the successful compilation in a database with helpful information for business adaptation plans to the commercial expectations of the most demanding clients.

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Modern 4G-LTE and 5G technologies can supplement conventional cable connections in the SD-WAN orchestra – and are often the first choice, for example, when non-stop availability of Internet connections is essential. In the case of company branches or branches, there are a few unique features to consider.

A small group of risk points is responsible for most network problems. The following six failover strategies can counteract this.

Connectivity Diversity At The Edge

WAN connections to branch offices are usually based on just one or two lines from an Internet Service Provider (ISP) shared by several consumers. This connection to the corporate network and cloud is vulnerable because it can be disrupted in various ways, such as weather events or construction work.

Connections such as 4G LTE and 5G gigabit-class are more flexible and faster than wired lines. With the help of such wireless connections, special wireless routers create a failover in the event of a network failure. Network managers can also use these connections to monitor and troubleshoot the router and other devices in the branch office.

Dual Carrier Connectivity

Dependence on just one cellular network operator or Internet provider can be risky for uninterrupted operation: Network congestion, routing, DNS problems, and network core failures can cause disruptions. In wireless WAN architectures, at least two connections from different operators should therefore be used because it is unlikely that both networks will fail simultaneously.

LTE or 5G routers with at least two modems or a SIM card extension can be set up for this carrier redundancy. Both connections can be bundled for additional capacity at peak times.

Hardware Redundancy

Redundant or mirrored routers often also protect against failures. They monitor each other and create automatic failover if the primary router or WAN link fails. Updates, configuration changes, and other maintenance work can be carried out without jeopardizing communication.
Modern end devices use the Virtual Router Redundancy Protocol (VRRP) to configure and coordinate the failover. The routers are connected directly via a cable or an Ethernet switch, share a virtual gateway address and a DHCP table, and thus act as a router for other devices in the network. During the failover state, the former primary router continually monitors its WAN connection and signals the backup router when it can switch back over.

Secure Connection Via VPN Tunnel

Multiple direct Internet connections via VPN tunnels to various input devices can ensure uninterrupted communication between the branch and head offices. A configuration of so-called dynamic multipoint virtual private network tunnels (DMVPN) is possible from each branch to redundant devices.

Each tunnel is routed independently over the Internet, and the data traffic is dynamically routed via the most effective connection. If network or hardware problems disrupt a tunnel, traffic is sent over the alternate path.

Cushion Traffic Peaks

Increasing video usage, file sharing apps, software updates, and the increasing number of connected devices often contribute to spikes. A backup connection based on mobile communications can offer relief here. Routers with SD-WAN functionality dynamically load balance traffic to the best available path. When the peak traffic subsides, the wireless connection is automatically and invisibly disconnected in the background, allowing employees to continue working without interruption.

Remote Management In Routine And Emergency

Cellular wireless connections can also provide an alternate network connection when the end device is unreachable over primary links. Routers configured for use at the edge of the network have so-called out-of-band management functions. The responsible persons access the device remotely via a wireless connection to solve problems without an on-site visit.

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More and more viewers find the idea of being able to watch their favorite content anywhere, anytime they want, quite fascinating and seem to jump to the streaming bandwagon. So with a significant amount of internet users subscribing to any of their favorite streaming platforms thus further adding to the popularity and demand of fast internet connectivity.

Almost every device we use these days is internet compatible. Smartphones, watches, home appliances, tablets, security cameras, and almost every other device now uses the internet. All this also results in congestion at times. Imagine everyone in the house using an internet-compatible device at the same time. The internet connection might undergo congestion and consequently slow down. Every device using your internet connection reduces the bandwidth since they are consuming data.

Ever wondered if your internet-compatible devices affect your internet speed and how much? Well, here are the answers you might be looking for. Keep reading to find out all about it:

Number of Connected Devices

We all have heard of the term internet of things and it has become quite popular over the past few years. It is used for all the devices among your home appliances that make use of the internet connection to exchange data. Be it a doorbell, thermostat, AC, etc. Each of the internet-enabled devices uses your internet connection wired or wireless, consuming a lot of bandwidth. Therefore, you can expect your internet speeds to slow down when everyone is streaming online, on any of the devices at the same time. So the greater the number of devices, the greater the bandwidth consumption and the slower your internet may get.

Age of Device

Older devices present on your internet network are likely to slow it down. Even if you are using a new router or modem, an old laptop or mobile, for instance, can make you experience slower internet speeds. This is why it is highly recommended to always upgrade your hardware and remove any old devices from the Wi-Fi network.

Wired vs Wireless connection

A wired connection does beat a wireless connection in terms of speeds. Therefore, you can use Ethernet cable wherever possible to enjoy faster speeds. Wired internet can be used with smart TVs, smart speakers, gaming consoles, etc. More often, you will see a considerable difference in internet speeds as compared to the wireless network that might be congested.

Outdated Routers

Older routers will slow down the internet connection. Even if you have subscribed to a high-speed internet plan, but have an outdated router, then you will not be able to experience better speeds. If your router is 3 to 4 years old, it might be about time to think of getting a new one. You can consider mesh Wi-Fi routers that can scale up your bandwidth speeds and provide excellent coverage throughout the house.

Malware

Viruses, spyware, or malware can drastically slow down your internet speeds. They can be downloaded along with any other files over your system and use bandwidth without your knowledge. It is always important to install anti-virus programs and run security checks periodically to keep any malware away from your network. Moreover, never open any unauthorized emails and avoid clicking on any random ads or pop-ups as they usually carry malware or viruses.

Speed Tests

To be well aware of the internet speeds you are experiencing, it is recommended that you run speed tests on your network. Especially when you feel that the internet speeds are reduced, it is better to check both your wired and wireless networks by running a speed test.

This will help you get a clear insight into the actual internet speed of your network. If drastically slow, you can look into the aforementioned reasons as the cause and fix it. If nothing seems to improve the speed, you can always contact your internet service provider and report the problem.

Wrapping Up,

All devices in your home share the bandwidth and can cause a slowdown in the overall network speeds. Therefore, it is better to switch off any devices that you are not using so it does not hog the Wi-Fi network. Conducting periodic speed tests of your wired and wireless network also helps keep a track of the current internet speeds you are experiencing.

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As its numbering suggests, this system is ‘the sixth generation’ of wireless connections. Also, the latest, the most modern, as established by the wifi Alliance, which is the highest certification body for wifi connection. How is wifi six different from its predecessors? Well, it introduces speed improvements in the stability of the connection even if there are many devices connected and in the greater energy efficiency with which it produces a signal.

Advantages Of WiFi 6

The wifi six system presents a series of updates that improve the connectivity and efficiency of wireless networks and the devices to which it connects. Thus, with this connection, both the upload and download speeds are higher in such a way, due to more efficient data encryption, a single device on a wifi six network is approximately 40% faster than on a wifi five according to estimates by the wifi as mentioned above Alliance. Also, “wifi 6 is much better to maintain constant maximum speeds while connected to many devices at the same time, even where previous versions of wifi would stumble,” they emphasize from the entity above.

What Is A WiFi Router 6

By having certain peculiarities and innovations concerning the previous versions, the wifi six connection requires the intervention of a specific device for the transmission of the wireless signal. It is a wifi six router, which takes its name from the device’s ability to adapt to that technology.

What Is The Best WiFi Router 6

Having clarified the concept and having already several devices of this type on the market, we reveal which is the most prominent device among the best routers with wifi 6.

Amazon eero WiFi 6

Although it is not easy to determine that one or the other is the best wifi six router of the moment, we can affirm without risk of being wrong that Amazon’s eero wifi 6 is one of the most recommended solutions in this field. It is a model that provides coverage in 140 m², is integrated into Alexa, and is compatible with more than 75 devices, including Apple Homekit. Additionally, this router makes it possible to say goodbye to deadlocks and buffer loading waits by using TrueMesh technology to route traffic and reduce outages intelligently. In other words, it is very useful for video conferencing, telecommuting, gaming, or 4K playback with confidence. 

In addition, this Amazon product is compatible with previous generations of wifi, has two Ethernet and USB-C ports for power, and has a 1.2 GHz quad-core processor, 512 MB of RAM, and 4 GB of internal storage. . The eero six can be used as a Zigbee smart digital home controller. One or two signal boosters can be added, if required, to reach 280 and 460 m², respectively.

Which Company Has The Best WiFi Router

Overall, the Amazon eero wifi 6 has a market value that reaches 140 euros and that you can save with us. It is enough to contract one of the 1,000 Mb packages we offer to access this device, free of charge. Whether in fiber, fiber, or fiber + mobile, you can benefit from the best wifi router 6 in terms of value for money, with the addition that it is supported by its fiber-optic network that exceeds 10,000 kilometers in length and provides service in more than 700 towns.

Also Read: WiFi 6 Security Features And Other Improvements

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New Underwater WiFi Technology

Thanks to Aqua Fi, any diver will be able to enjoy all the advantages of the Internet while diving to great depths. This is possible thanks to its combined optical wireless system, which sends LEDs and lasers to the surface to capture the information and send it underwater. The first results of the study have been published in the prestigious IEEE Communications, and at the moment, they are quite encouraging.

The project leader, Basem Shidada, explained that this technology uses 520-nanometer beams of light to send the data. On the one hand, LEDs are very accurate at close range, and their consumption is very low. While on the other hand, the laser increases the communication capacity and the transmission speed, with the only disadvantage of higher energy.

The first tests have been very successful. It has been possible to send files between 2 computers underwater a few meters between them. The transfer reached a speed of 2.11 megabytes per second with a barely noticeable latency of 1 millisecond. Aqua Fi is only a prototype at the moment, although this underwater wifi router is expected to become the new standard for in-depth communication.

Aqua Fi Utilities

The wifi connection is not as effective underwater, so divers cannot send or receive data from the surface with all the guarantees. To communicate in underwater environments, we had to resort to radio signals and other more archaic methods such as acoustic or light signals. They either have a very short range or require a perfect line of sight.

In this sense, one of the great advantages of the wifi repeater is that it will allow us to explore the underwater world in great detail. The images and videos captured on the mobile phone are sent via wifi to a device located in the air tank, which has a minicomputer, like the Raspberry Pi, to transform the files into binary codes that are transported by a beam of light.

As we have seen, these beams can be LEDs or lasers. In the first case, they are used for distances less than 10 meters. At the same time, the laser is very effective for depths that reach 20 meters or more. These light signals reach a photodetector in the hull of a ship, from which we can send the data using the conventional wifi satellite.

Can I Buy It Now

There is no confirmed release date for Aqua Fi to hit the market, but the first news we have received is quite optimistic. The project developers affirm that this is a very economical and precise technology to connect the Internet with the seabed. However, it is still necessary to improve some aspects, such as the reception of the signal or the dispersion of light in the water.

And so far, our post today, in which we talked about Aqua Fi, the first underwater wifi repeater. What do you think of this device? Do you think it is an important first step for the Internet to reach all parts of the world? Do not cut a hair and leave us your impressions in the comments.

Also Read: Process Automation One More Step In Business Efficiency

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Benefits of customer data platform

Managing customers is a huge challenge that businesses face in terms of online and digital marketing to attract customers. If you want to effectively manage your data, analyze customer behavior, and see what marketing tactics are most efficient in gaining new customers, using a customer data platform can be the best way to go.

A customer data platform helps optimize your work, allowing businesses to categorize, read, and store data in a secure and protected manner. Instead of worrying about how to organize your data from your customers to tailor a marketing strategy, you can easily categorize customer information.

Basically, businesses need to know that a customer data platform is a method for creating a comprehensive and unified database that allows other technologies access to the customer data. This system helps to categorize, tag, and store customer data from various channels and random sources to unify them into one secure location. Visit the site to learn more about customer data platform.

Enhance competition

Businesses that use a customer data platform can be more competitive in their niche market. According to various studies done on marketing and data analysis, most marketing executives find that analyzing data for tailoring marketing experiences, altering decision making, and creating new products provides them with a greater advantage.

By improving the analysis of your customer’s data and tailoring your marketing efforts, you can quickly and accurately assess your ideal target market and reach customers via online and digital methods.

Improve relationships in the company

Using a customer data platform increases the relationship between partners and suppliers, enhancing communication between the people providing the service and those using it. Since various people can analyze and use the customer data to their benefit, this safe storage of information is an easy way to enhance quality interactions with your suppliers.

Increase customer and marketing experiences

The final reason why every business should use a customer data platform is to increase the customer and marketing experiences. By using various digital channels and devices, businesses need to unify the gathered data into one location to properly analyze their customer target market.

One of the biggest influences in customer retention is customer experience, so ensuring that every single person who uses your services is pleased can increase the likelihood of having return customers. If a consumer does not enjoy the ambiance of your shop, or does not want to pay money for hourly WiFi usage, chances are they will not return to your business.

Conclusion

Using a customer data platform is a foolproof way for businesses to effectively analyze their customers and see what needs to be changed. By enhancing the competition, increasing relationships within the company and with partners, and increasing customer and consumer marketing experiences, a business can tailor its services to its ideal customers.

Also Read: Discover How WiFi Marketing Works

The post Here Is How WiFi Marketing And a Customer Data Platform Can Grow Your Business! appeared first on Web Updates Daily.

What Is WiFi Marketing?

If you have ever had to wait in a foreign airport or have entered an international business chain, it is likely that, at least, you have tried to connect to the network they have available. However, sometimes the process is so complex that it is preferable to abort the mission. On the other hand, there is an Internet connection, but it is only available to employees. 

This free network, when used correctly, is what is known as wifi Marketing. And why is the concept of marketing included in an Internet connection? Well, because in exchange for being able to connect, the user’s data is requested. In this way, these are included in the company’s database and, from that moment, it is included in email marketing campaigns with advertising or relevant information about the company. 

If we compare it with a web page, it is the equivalent of subscriptions to download valuable content or receive a newsletter. That is, a strategy to attract leads. In addition to converting a visitor into a customer, you will obtain information about their profile, which may be helpful in a business study. 

Also Read: WiFi 6 Security Features And Other Improvements

How WiFi Marketing Works

With its definition clear, let’s now see how wifi Marketing works! The first thing you should do is install two different wifi networks. On the one hand, you will have the one you use in your business, and on the other, the one you are going to offer to your customers. Make sure to give it an easily identifiable name, such as your business. 

For the connection, you can choose different methods, but always try to make it simple and attractive so that the user decides to continue. In addition to a custom form or pin codes, it is also possible to connect with Facebook. Another possibility, which offers you a control panel from which you will see the data of all connected users, and you will interact with them. 

With this last option, you will be able to get hold of a large amount of data of great value, such as the age range, gender, email, or the channel from which they have entered. Whichever method you choose, you will have to design an access portal to add it and make sure that the parameters are adequate so that the connection takes place quickly. 

And what do you achieve with all this information? Well, in addition to expanding your database for the marketing campaigns you carry out, you can segment your audience so that the content you send them is as personalized as possible. On the other hand, you will know the connections of each user, their movements on the web, where they have stopped, etc. 

In short, its advantages are:

• A better knowledge of your audience.
• Increasing visits to your website and your business.
• Giving greater visibility to your products and services with offers that you can customize.

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