Using WhatsApp Business is thus part of the strategies to improve customer service, opening a new communication channel that is closer and with great possibilities. Also, the application allows, through the tools it provides to companies, to boost efficiency and productivity.
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WhatsApp Business is an application designed to facilitate communication with its customers and suppliers for small and medium-sized companies.
It incorporates mechanisms that automate messages and tasks, while allowing you to organize your contacts, without neglecting the rest of the uses of WhatsApp that we all already know: sending and replying to messages, sharing photos or videos.
Through this channel, the company can send appointment reminders, shipping alerts or other notifications, as well as videos with product demonstrations or documents such as entry tickets.
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The first steps are the same as to create a personal WhatsApp profile: download the app (in this case, the WhatsApp Business app, not the usual WhatsApp app ) and verify the phone number following the guidelines that appear on the screen.
The interface found by the user is similar to the personal WhatsApp application, with chats, status and calls sections. However, the settings section goes further and allows you to edit the company profile, establish what the automated messages will be and view the statistics.
Users communicate with confidence using the same platform for their messages and contacts with companies. Being able to send messages to a company through a messaging app makes them “feel more secure about the brand,” according to a study published by Facebook Messenger.
The app enables sales managers to answer questions with valuable, context-based messages.
On the other hand, the use of automated messages allows the company to be part of the conversation, even when there is no employee available. Thus, you can answer the customer at a critical moment, in which the user gets in touch with the company and is more willing to go one step further and close their purchase.
The facilities in sending pre-programmed messages allow the company to access all the advantages of automation.
Thus, on the one hand, some repetitive tasks are eliminated (such as having to write the same message to several clients), boosting productivity. On the other hand, some processes are perfected, avoiding, for example, unanswered messages.
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